Installed ~1000sqft of Lifeproof bought at HD last year. Price, look, and availability were the main factors. It's been working well, no scratches, quiet to walk on, and it's also been surviving fine in an unheated sunroom in the north east. My advice - make sure your subfloor is as flat as possible. After the first room I took a belt sander to plywood subfloor joints and high spots, it helped a ton consistently getting boards together and laying flat. Also, keep a big bristle brush with your hammer and bar etc, brush out the board joints every time - the smallest piece of whatever will prevent a perfect seam. Answer from coke_can_turd on reddit.com
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Reddit
reddit.com › r/homeimprovement › luxury vinyl plank (lvp) recommendations from the pros?
r/HomeImprovement on Reddit: Luxury Vinyl Plank (LVP) recommendations from the pros?
February 23, 2022 -

I've read quite a few posts on this subreddit and have done extensive research, but haven't been able to find a good combination of price and features for my particular use-case. People typically recommend Shaw, COREtec, Flooret, Cali Bamboo, Armstrong, or one of the HD or Lowe's brands, but rarely specify the exact line, or why they chose what they did.

My specific case: I'm planning on laying down LVP over 5/8" plywood subfloor (no other underlayment) throughout the entire apartment, including kitchen and bath. One thing to note here is that the contractor is re-doing the subfloor, but I'm in a very old building, and I'm skeptical that even a new subfloor would be completely flat.

In terms of priority, waterproofing is critical since the flooring is intended to be continuous. I prefer loose lay, no bevels, and a softer feel to walk on. Cosmetics are also important, but I'd rather get the function right and compromise on the aesthetics a bit. And target price is ~$4-5/sq ft.

Does anyone have experience with a similar set of criteria, and if so, what flooring did you end up using and why?

EDIT: thanks everyone for the responses, definitely some good info. I'll try to write up a TL;DR from all of the various posts and update this again. In the meantime, I realized that one other factor I had overlooked was the edge feature. Most brands are either enhanced- or micro-beveled. Interested to hear people's opinions on these as I've always found both to be pure dirt traps and have preferred the straight-edge (square-edge) finish.

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Floor Factors
floorfactors.com › home › the 8 best vinyl plank flooring brands
The 8 Best Vinyl Plank Flooring Brands in Portland
January 11, 2023 - The best vinyl plank flooring brands include Bedrosians, Shaw Floors, Armstrong Flooring, COREtec, Masland, Mohawk, Karndean, and Paradigm Flooring.
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FlooringStores
flooringstores.com › home › 2025’s top picks: best luxury vinyl plank flooring brands reviewed
Top 11 Best Luxury Vinyl Flooring Brands For 2025
1 week ago - Plank sizes vary, with options such as 6×48 inches and 12×24 inches, allowing for customization and flexibility in design. Mohawk flooring starts at a price point of $4.09 per square foot, making it an attractive option for those seeking a blend of affordability and quality. The brand is known for its comprehensive warranties, offering 25 years of residential protection. Shaw stands out with its luxury vinyl options that come with a wear layer of 20 mils across its popular lines, like Floorte and Pro Series.
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CCM
uniccm.com › blog › the-best-2-luxury-vinyl-plank-flooring-brands
The Best 2 Luxury Vinyl Plank Flooring Brands | CCM
May 2, 2025 - In the world of luxury vinyl plank flooring, the two biggest and the best brands are Canopy Floors and Proximity Mills. They have emerged as standout brands both with unique style of planks.
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Better Homes & Gardens
bhg.com › best-vinyl-plank-flooring-6742953
The Best Vinyl Plank Flooring, Tested by BHG
July 8, 2025 - For additional shopping tips, we tapped Bertha Sanchez, interior designer at Floor Coverings International of Southwest Denver, Colorado. ... It’s durable enough to withstand spills and heavy foot traffic with no visible damage. ... The strong interlock makes alignment tricky, and you may need some force to detach them. Of all the samples I tested, the Lifeproof 22-Mil Click Lock Luxury Vinyl Plank Flooring is the most similar to real wood.
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Barefootflooring
barefootflooring.net › about-us › blog › articles › best-vinyl-plank-flooring-brands
Best Vinyl Plank Flooring 2026 For Durability & Style
2 weeks ago - Discover the best vinyl plank flooring brands of 2026. Compare Shaw, Mohawk, COREtec, and Paramount to find durable, stylish flooring for your home.
Call   +16365615441
Address   6215 Ronald Reagan Dr, 63367, Lake St Louis
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Flooring Canada
flooringcanada.ca › products › luxury vinyl
Vinyl Flooring | Flooring Canada
5 hours ago - Learn everything you need to know about luxury vinyl floors including types, brands, installation & more. Find a Flooring Canada store near you to begin shopping today!
Find elsewhere
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Liddiard Home Furnishings
liddiardhf.com › blog › vinyl-floor-planks
What is the Best Brand for Vinyl Floor Planks? | Liddiard Home Furnishings
April 18, 2024 - Two brands we recommend are COREtec and Shaw. COREtec vinyl plank flooring is known for its durability and diversity of colors, which means you can find the perfect shade for your home.
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Mohawk Flooring
mohawkflooring.com
Mohawk Flooring | Carpet, Hardwood, Vinyl & Laminate Floors for Every Home
Discover wood, vinyl, and carpet options from the world's most trusted flooring provider. Find the flooring you like, and we'll send up to six free samples so you can check it out up close. Create a Mohawk account if you haven't already. You'll be asked to select a local Mohawk retailer. Pick products you like and add samples to your cart. ... Browse even more flooring finds when you check out our Pergo® and Karastan® brands.
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Modernize
modernize.com › flooring › types › vinyl › best-brands
Best Vinyl Plank Flooring Brands: 2025 Costs, Quality & Style
November 7, 2025 - Learn about the average cost to install vinyl flooring in 2023. Explore types of vinyl flooring to find one that fits within your budget.
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Flooring Inc.
flooringinc.com › home › flooring articles › vinyl
6 Best Vinyl Plank Flooring Options | Flooring Inc.
March 10, 2025 - Their rigid core makes them incredibly stable, preventing dents and warping, even in the busiest parts of your home. For homeowners who want to combine luxury with practicality, COREtec Vinyl Planks are an excellent choice.
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VellFinish Floors
vellfinishfloors.ca › home › vellfinish floors blog › luxury vinyl planks › best luxury vinyl plank flooring brands reviewed
Best Luxury Vinyl Plank Flooring Brands Reviewed
May 19, 2024 - The brands highlighted in this guide—Shaw Floors, COREtec, Mohawk, Armstrong, Karndean Designflooring, Mannington, and Tarkett—represent the best of what the LVP market has to offer.
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The Home Depot
homedepot.com › flooring › vinyl flooring › vinyl plank flooring
Vinyl Plank Flooring - The Home Depot
Vinyl Plank Flooring · Please choose a rating · Search Brand: All Brand: A&A Surfaces · Lifeproof · Home Decorators Collection · Malibu Wide Plank · DuraDecor · Shaw · Montserrat · Deco Products · SELKIRK FLOORS · Ivy Hill Tile · TrafficMaster · Lucida Surfaces ·
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The Spruce
thespruce.com › plank-vinyl-for-self-install-floor-covering-1821633
Vinyl Plank Flooring Review: Pros and Cons
August 12, 2025 - Consequently, BuildDirect's low prices tend to favor homeowners who are installing large quantities of flooring. Tranquility, from Lumber Liquidators: Expect extremely low prices at Lumber Liquidators, the brick-and-mortar equivalent of BuildDirect. At one end of the price scale is their house brand Tranquility line, which sells very thin LVP, North Perry Pine, at 1.5 mm thick. At the other end of the scale, Lumber Liquidators has a healthy selection of quality, thick 5 mm thick planks in 7-inch widths.​ · Vinyl plank flooring offers much of the easy-care convenience of sheet vinyl, but because it is a thicker material, it has slightly more "give" underfoot, making it more comfortable.
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Flooring America
mydadsflooringamerica.com › flooring america › custom › 8217af › best lvp luxury vinyl plank flooring brands compared
Best LVP Luxury Vinyl Plank Flooring Brands Compared
2 days ago - Discover the best LVP flooring brands for quality, durability, value, and waterproof options. Compare top brands like Lifeproof, Coretec, Karndean, and Shaw.
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Flooring America
mydadsflooringamerica.com › flooring america › custom › 8217af › best vinyl flooring | my dad's flooring america
Best Vinyl Flooring Brands Compared
2 days ago - Their artistic luxury vinyl flooring gives off a realistic wood look with stone like textures. Karndean's products are of superior quality and the best part is this brand’s flooring is suitable for any area of the home. Karndean offers over 100 luxury styles and plank sizes with the Da Vinci and Van Gogh as the most popular.
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MSI Surfaces
msisurfaces.com › luxury-vinyl-flooring
Luxury Vinyl Flooring - Luxury Vinyl Planks - MSI Surfaces
... With its longevity and easy maintenance, Everlife® Luxury Vinyl Flooring is a preferred choice for various environments. Luxury vinyl planks and tiles have a core layer made of a fortified blend of materials, enhancing the flooring's strength and resilience.