May 20, 2025 - With storytelling and consistent messaging, these campaigns can strengthen brand positioning, build recognition and expand market share. Learn from one iconic and memorable brand awareness campaign. I truly thought I left Barbie and her 18” waist behind at age … let’s just say eight. But, lo and behold, Barbie came back to engage adults — feminists included — as a cultural phenomenon with a new message. The landmark brand awareness campaign that launched the 2023 movie breathed new life into Barbie. This omnipresent branding began with a strategic collaboration between Mattel and Warner Brothers — and over 165 product partnerships that wove Barbie into daily life from fashion and beauty to food and technology.

February 14, 2020 - The best strategists aren’t the ones who crunch the numbers the best. They’re the ones that use creative thinking to think outside the box and see what others don’t. In this article, we’ll look at some of the genius creative thinking behind modern brands with the best marketing strategies.

August 21, 2025 - Few campaigns have leveraged influencer marketing as effectively as the California Milk Processor Board’s “Got Milk?” Campaign. In 1993, a focus group headed by a partner at the San Francisco-based advertising firm Goodby, Silverstein & Partners named Jon Steel asked respondents not to consume milk for a week before participating in the study. The study aimed to gather milk habits to help Steel pitch creative strategies to a new client, the California Milk Processor Board.

June 9, 2025 - By focusing their online marketing strategy towards a niche group of individuals, Red Bull is able to monopolize on an often forgotten market. As many companies begin to try to figure out how to monetize from this demographic, Red Bull’s niched approach to marketing puts them in the perfect position to remain the go-to content creator and company for many 14-30 year-old gaming and extreme sports enthusiasts.

August 11, 2025 - This blog introduces 16 of the best marketing campaigns to see in 2024, from Barbie and Hilton Hotels, to KFC, Nike, and Netflix.

3 days ago - Social media marketing, often done through social media management software, typically involves creating and scheduling content, engaging with followers through comments and messages, monitoring performance metrics and running paid advertising campaigns. It also requires tailoring messaging and formats such as videos, images, stories or text posts to each platform, while maintaining a consistent brand voice. Successful social media strategies are guided by clear goals, audience insights and ongoing analysis to determine what content resonates most and drives results.

Their marketing department focuses on themes of perseverance and athletic excellence. Red Bull has the positioning of a lifestyle brand and produces extreme sports content that aligns perfectly with its “gives you wings” slogan. Such elements as a consistent brand voice, visually appealing posts, and interactive content (polls, reels, and behind-the-scenes stories) help companies remain relevant and encourage user interaction.

May 31, 2024 - Nike’s marketing strategy excels at leveraging influential figures and fostering deep connections with their audience, including: Influencer Marketing. Nike forms strategic partnerships with renowned athletes and social media influencers worldwide, amplifying their brand messaging through these trusted voices.

January 2, 2025 - Take inspiration from companies like Airbnb, Dunkin', and Nike on how to get global marketing right.

March 31, 2023 - With experienced SEO experts, you will create the best marketing strategies examples. An SEO campaign can provide a steady stream of new customer acquisition. ... Brand marketing also includes email marketing. It remains one of the most popular strategies for business growth. Companies use email campaigns to:

December 5, 2024 - Moreover, they developed optimized content in direct alignment with Google, so they also dominate the organic search landscape. To help inspire new content marketing ideas, we decided to highlight 10 fresh examples of how large enterprises use similar tactics in their content strategies to win new business.

February 17, 2012 - When Big Blue avoided bankruptcy by combining its hardware, software and consulting businesses to become the world's first vertically integrated IT services e-everything company, by creating a ginormous market out of thin air, IBM (IBM) became a de facto marketing company and an awesome one at that. After all, who doesn't want a smarter planet? Adobe. Few software companies survived and thrived through Microsoft's (MSFT) predatory onslaught: IBM/Lotus, Oracle (ORCL), Apple, SAP (SAP), and Adobe (ADBE). Somehow, this relatively small company has come up with products that practically every "knowledge worker" needs to use on a daily basis.

Answer (1 of 3): Pretty cool, right?

October 9, 2020 - Here are 6 of the top marketing strategies found in Fortune 500 companies from Coca-Cola to Nike: ... Studies from around the world have shown that Coca-Cola is one of the most well known brands in the world.

Patagonia is known for actively promoting sustainability through its marketing strategies. Its “Buy Less, Demand More” campaign confronts fast fashion directly, encouraging consumers to reconsider their purchasing habits. The content marketing campaign features documentary-style videos, a dedicated microsite showcasing ethical practices, and a powerful message. Why it works: Patagonia prioritizes principles over merely selling products, resonating with environmentally aware consumers.

February 26, 2024 - Whether it be Tony The Tiger, the Aflac duck, or the Geico gecko, humans experience positive feelings from animals, making it an ideal approach for emotional marketing. ... Ever been confused about the concept of an ad? Not with Dollar Shave Club! They let you know what their brand is about right away. Their promise to deliver high-quality razors right to your door for a dollar a month is a unique tagline. Dollar Shave Club represents itself as a “club” that is off the cuff and different from typical razor companies.

You provide information or solutions that align with your audience’s interests and in return, you get trust and brand awareness. When people want to travel, they go to social media and look for people posting travel guides, testimonials, highlights, etc. A tourism-oriented company like Airbnb banks on this assumption for most of its marketing strategies, investing in content marketing to create and post engaging stories and blog content that showcase unique properties and experiences, inspiring readers to travel and book.

Discover 15 inspiring examples of brands mastering local marketing, from Lunar New Year collections to Ikea's witty wordplay. Learn how to engage local audiences authentically and drive results with tailored campaigns.