Hootsuite
hootsuite.com
Social Media Marketing and Management Tool | Hootsuite
With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening.
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Hootsuite - Social Media Management. With Hootsuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, and Foursquare profiles, schedule messages, and measure your success.
Pricing
Hootsuite offers three plan options: Standard, Advanced, and Enterprise. Plans are available for individuals, small teams, and large businesses.
Integrations
Bring all your most-used social media marketing tools and networks into one dashboard. Hootsuite works with 150+ apps and all the top social networks.
Social media trendsnew
Sample: 3,864 respondents Source: ... strategy tools to thank for this. Now it’s easily accessible — if not expected — in analytics, campaign management, brand forecasting, and so much more. It can even provide executive summaries so you don’t have to attend a billion meetings (but you probably should). This shows that beyond efficiency, AI has become the thought partner social marketers never knew ...
Factsheet
Type of business Private
Type of site Social media management, social networking service
Available in Multilingual
Type of business Private
Type of site Social media management, social networking service
Available in Multilingual
DashThis
dashthis.com › blog › 8-marketing-analytics-platforms-to-simplify-your-data-analysis-processes
Top 10 marketing analytics platforms for marketers | DashThis
Who would find Tableau helpful: Enterprise-level companies needing big data analytics · Integrations: Many native connectors are available for multiple databases and file types. ... Maropost is an omnichannel marketing automation platform helping marketers manage their email marketing, mobile optimization, social media marketing, and digital marketing performance from one platform.
Videos
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11 Best Web Analytics Tools for Your Website in 2025 - YouTube
For those in marketing analytics: What tools do you use for your job/career?
If this post doesn't follow the rules report it to the mods . I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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September 17, 2021Career advice - Anyone here work in digital analytics / digital marketing analytics / marketing analytics?
It really depends on each organizations maturity level. The biggest impact for us and my team is getting to the true impact of our digital properties on the business. To do that we need to combine the digital data with other data in the business which requires SQL, ALTERYX, TABLEAU and sometimes R. Our main digital tool is adobe analytics but we are also starting to use Heap.
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October 27, 2018Digital Marketing Tools I Use 2019
Hadn't realised SocialBlade had those Insta insights thanks!
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November 28, 2015What’s your favourite Digital Marketing Tools
Domain White Pages Helps me find the contact info of a domain name owner (if they haven't paid extra for privacy) Hemmingway Helps me write better Google Trends Helps me see what's trending in my city Trello Helps me stay organized Hubspot Is my favorite CRM. It also has a great blog with tons of learning material SEO Quake is an add on for Firefox that helps me see approx traffic to a webpage and their sources, also shows a keyword density analysis and other useful page info Findera and Data.com help me find contact info of decision makers ( data.com is being shut down next year, still useful in the meantime) Product Hunt helps me find cool, new tools and projects people are publishing. Tons of tools for digital marketers and sales people. Also, if you have a project that you need more users on, Product Hunt is the place to publish your project. Think With Google A great blog with tons of marketing ideas Those are just a few that came to mind, hope it helps! More on reddit.com
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January 31, 2018Can marketing analytics tools integrate with existing software?
Yes, most marketing analytics tools offer integrations with popular software like CRM systems, email marketing platforms, and social media networks. This integration allows for a seamless flow of data across different platforms, enabling more comprehensive analysis. Before purchasing, check the tool's integration capabilities to ensure it works with your current systems.
thecmo.com
thecmo.com › home › tools › 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
What types of data can marketing analytics tools handle?
Marketing analytics tools can handle a wide range of data types, including website traffic, social media metrics, email campaign performance, and customer demographics. They collect and analyze data from various sources to provide insights into your marketing efforts. You can typically integrate these tools with platforms like Google Analytics, social media networks, and CRM systems to get a comprehensive view of your marketing data.
thecmo.com
thecmo.com › home › tools › 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
What should I do if I need help using a marketing analytics tool?
If you need help, start by consulting the tool's knowledge base or help center. Many tools offer tutorials, webinars, and user forums. You can also reach out to customer support via chat, email, or phone. It's essential to choose a tool with reliable support to ensure you get assistance when needed.
thecmo.com
thecmo.com › home › tools › 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
Fullstory
fullstory.com › blog › the best marketing analytics tools
11 of the Best Marketing Analytics Tools in 2025 | Fullstory
August 25, 2023 - Fullstory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Hockeystack
hockeystack.com › home › blog › 22 best marketing analytics platforms on the market right now
22 Best Marketing Analytics Platforms on the Market Right Now
July 17, 2025 - AgencyAnalytics is a platform specifically made for digital marketing agencies to oversee and report on their clients' online campaigns. Instead of juggling multiple platforms like Google Analytics, Facebook ...
Salesforce
salesforce.com › ca › marketing › analytics
Digital Marketing Analytics Tools | Salesforce Canada
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize · ROI and hit their business goals. Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
LeadDigital
leaddigital.com › home › data › using analytics to track digital marketing performance
Using Analytics To Track Digital Marketing Performance - LeadDigital
August 15, 2024 - Creating custom reports enables marketers to focus on specific metrics that align with their objectives. Using tools like Google Analytics and SEMrush, businesses can tailor reports to track KPIs such as conversion rates, traffic sources, and ...
The CMO
thecmo.com › home › tools › 20 best marketing analytics tools reviewed for 2025
20 Best Marketing Analytics Tools Reviewed For 2025
October 23, 2025 - Here's my pick of the 10 best software from the 20 tools reviewed. 1. DashThis — Best for automated marketing reports · 2. Social Status — Best for social media analytics
Piwik PRO
piwik.pro › home › blog › digital marketing analytics: the beginner’s guide to data-driven marketing success
Digital marketing analytics: The ultimate guide for beginners
July 30, 2025 - Learn the basics of digital marketing analytics ➢ useful metrics & reports ✔ setting analytics goals ✔ current trends ✔ & more ...
HubSpot
hubspot.com › products › marketing › analytics
Optimize Reporting with Marketing Analytics Software | HubSpot
Marketing analytics software provides the performance insights needed for Loop Marketing — HubSpot's four-stage playbook for AI-driven customer journeys. The four stages are Express, Tailor, Amplify, and Evolve.
Funnel
funnel.io
Funnel | The leading marketing intelligence platform
Use Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.
Reddit
reddit.com › r/marketing › for those in marketing analytics: what tools do you use for your job/career?
r/marketing on Reddit: For those in marketing analytics: What tools do you use for your job/career?
September 17, 2021 -
Background: I graduated from an Advertising and Marketing program earlier this year, and turned an internship into a job working in digital marketing for an ad agency in my city.
The most enjoyable parts of my job were the more technical and analytical aspects. I would make decisions based on trends in both our clients’ markets and past performance. I decided I wanted my next move to transition into marketing analytics.
However, my only experience with analytics is business analytics, as I am currently completing a post grad in Business Analytics. With that, the focus is on databases, data cleaning/modelling, and business intelligence. That stuff doesn’t interest me.
While I know and understand the tools needed in business intelligence (Access, Excel, Tableau, Cognos, SQL/R, etc), I’d like to have a better understanding of the typical tools & software used in a marketing analytics role.
Thank you!
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You say things like databases, data cleaning/modelling, and business intelligence don't interest you. What part of marketing analytics does? You're probably going to find yourself using quite a few of these things in any sort of marketing analytics role unless you start going down an analytics engineering type path. As far as marketing specific tools that aren't in the BI toolkit you already mentioned: Web Analytics: Google Analytics, Adobe Analytics, Pardot Web Testing Platforms: Optimizely, Other platform specific testing tools Platform Specific Reporting Tools:
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Agency leader here. Our MarTech stack looks like this (some omitted if not relevant to reporting): CRM (HubSpot or SalesForce depending on the client) Web Analytics: HubSpot (CMS page reporting, CTAs, Form metrics, workflow completion rates, etc...) Google Analytics HotJar / LuckyOrange SEMRush Reporting: DataBox
Stape
stape.io › blog › marketing insights › digital marketing analytics: explained & mastered for 2025
Digital Marketing Analytics: Explained & Mastered for 2025
September 3, 2025 - Consent tools like Google’s Consent Mode V2 and Microsoft Clarity help improve user trust. 5. AI & ML in Analytics. AI and machine learning reshape analytics, offering more intelligent insights and performance predictions. However, their success depends on having robust, well-integrated data sources. Main challenges in digital marketing analytics you should know about in 2025:
DashThis
dashthis.com
Marketing Reporting Dashboards For Analytics, SEM & SEO | DashThis
From Google Analytics 4, Google Ads, Facebook Insights, Facebook Ads, Ahrefs, Google Search Console, YouTube, LinkedIn Page, LinkedIn Ads, Bing Ads (and more!), we’re connected to all of the most commonly used digital marketing tools out there.
Sprout Social
sproutsocial.com › sprout blog › topics › social media analytics › 14 of the best social media analytics tools for your brand in 2026
14 of the Best Social Media Analytics Tools for Marketers
3 days ago - You can also monitor the performance of content competing for relevant industry keywords, allowing you to see how your content marketing campaigns are stacking up against the competition. Social media remains one of the top distribution channels for content. By analyzing social shares, you can see which types of posts receive the most engagement and use that data to inform your content strategy. BuzzSumo can also help you understand variables in top-performing content such as length, publish date and headline type. While it’s not solely a social media analytics tool, Google Analytics is a way to track social media campaigns driving to your website and even help you measure social ROI.
Google
developers.google.com › analytics
Google Analytics | Google for Developers
With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Choose your path · New to Google Analytics?
AgencyAnalytics
agencyanalytics.com › blog › best-marketing-analytics-tools
18 Best Marketing Analytics Tools in 2025 (Features + Reviews) - AgencyAnalytics
July 15, 2025 - AgencyAnalytics automates data collection by pulling marketing analytics data from the tools you’re already using–whether that’s GA4, Search Console, Ahrefs, HubSpot, or LinkedIn—and helps you create custom-tailored digital marketing dashboards.