Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

November 22, 2025 - Billo's unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven... ... New data in Pew Research Center's 2025 survey reveals how Americans use online platforms, how these patterns are shifting, and what this means for brands aiming to strengthen digital engagement.

2 weeks ago - Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.

6 days ago - Performance becomes opaque. Budgets get cut because results cannot be explained. Marketing loses credibility internally. Retail media is no longer a secondary budget line. It is becoming one of the fastest-growing segments in digital advertising.

1 week ago - These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.

The latest enterprise news and perspectives on the power of ads and analytics. Perspectives and insights from the Google Marketing Platform team. Follow us to see the latest digital marketing news, tips, and trends.

Beard Papa will release a collection ... digital avatars that sing a ... Jack In The Box Offloads Del Taco For $115MM To Yadav Enterprises ... The sale to Yadav, currently the largest Jack in the Box franchisee in the U.S., is expected ... Each year MediaPost hosts more than 30 events across a range of disciplines... Which one is right for you? ... Join the Center for Marketing & Media Research ...

2 days ago - The biggest lesson from Dec 21–27, 2025 is simple. Marketing is shifting from scale to sensitivity, and for anyone pursuing a digital marketing course in Mumbai, this mindset will define who succeeds in the next cycle.

Digital Transformation Will people stop visiting websites in 2026? Marketing The new rules of travel advertising: curation, context, and conversion

Breaking News in Advertising, Media and Technology

News from the open internet · Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

Inside the rise of AI strategists—and how they’re reshaping marketing

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how to build brands in digital. ... When budgets are tight, marketers need to justify every penny of their spend.

2 weeks ago - The Latest in B2B Marketing · News · AI, omnichannel strategies boost U.S. customer loyalty · Mark Brohan | Oct 7, 2025 | Digital Commerce 360 | B2B · News · MAI launches AI agents for digital ads with $25 million investment · Mark Brohan ...

Netflix’s NFL matchup and ESPN’s NBA showdown give the gift of sports marketing

2 weeks ago - Keep an eye on the upcoming TikTok ... or remove it from your plans. This week: AI citations vary dramatically, Cloudflare outage risks rankings, and Adobe acquires Semrush powerhouse. Here's what happened this week in digital ...

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

Digital Trends · PPC · By Brooke Osmundson · Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.

News about Advertising and Marketing, including commentary and archival articles published in The New York Times.