Pathlabs
pathlabs.com › blog › direct-vs-programmatic-advertising
Direct vs Programmatic Advertising: A Breakdown for Marketers | Pathlabs
March 14, 2023 - This means that to place a media buy and plug ad content into a website or other location, the marketing team has to reach out to the ad space vendor, express interest in placing an ad, and negotiate price, timelines, etc. Marketers commonly use direct advertising when negotiating ad placements for billboards, TV commercials, radio, special events, or even more unique and interactive ad integrations.
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Epom
epom.com › blog › programmatic › programmatic-vs-direct-media-buying
Programmatic vs Direct Media Buying: Key Differences Explained
October 2, 2025 - Unlike traditional media buying, where a marketing team had to negotiate deals manually and track placements through endless spreadsheets, today’s direct media buying leverages ad servers to speed everything up.
What does a Media Buyer do? With examples
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December 8, 2023Brands are bringing programmatic media buying in-house. People of r/programmatic how do you feel about this?
more demand means more money for all of us. all for it More on reddit.com
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July 23, 2021What is Digital Media Buying? | Reddit for Business
Media buyers conduct thorough market research to inform their strategy. Setting campaign objectives: Clear goals must be established before launching any campaign. Whether the objective is brand awareness, lead generation, or direct sales, these goals will guide all subsequent decisions. More on business.reddit.com
Started my career as a media buyer! Does this career have high pay potential? What makes a "good" media buyer vs a bad one?
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August 11, 2024Videos
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Direct Media Buying. - YouTube
Media Buying Made Simple: What It Is + How to Crush It - YouTube
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Programmatic vs Direct IO - YouTube
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Want to Start Media Buying? Watch This First - YouTube
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Pros and Cons of Programmatic Advertising - YouTube
Multiview
multiview.com › marketing › blog › direct-media-buying-vs-programmatic-advertising
Direct Media Buying vs Programmatic Advertising | Multiview
June 28, 2023 - This approach has long been the standard in traditional media, think print, television, and radio, but it still plays an important role in digital advertising. Direct buys in newsletters, premium websites, or industry journals allow advertisers to position themselves alongside trusted content.
Keynes Digital
keynesdigital.com › programmatic-advertising-vs-direct-buying
Programmatic Advertising vs Direct Buying
March 14, 2023 - People generally use the terms “programmatic media buying” and “programmatic advertising” interchangeably. There are three basic types of programmatic advertising sales: Real-time bidding (RTB) is what most people think of when they think of programmatic. This is where a programmatic ad exchanger matches advertisements on a DSP to ad slots on DSP. Prices and specific assignments are assigned by an AI routine, and any advertiser can participate. Programmatic direct is a form of direct buying done through programmatic media buying platforms.
Nartak Media Group
nartakmediagroup.com › home › media and marketing blog › the 3 most important rules of media buying
The 3 Most Important Rules Of Media Buying | Nartak Media Group
July 31, 2023 - This form of media buying goes direct to specific publishers or media outlets, and allows for customization, providing more room to tailor the message to match the audience’s needs and preferences.
Zero Gravity Marketing
zerogravitymarketing.com › blog › programmatic-advertising-vs-direct-buying
Programmatic Advertising vs Direct Buying: Differences & Uses
April 22, 2025 - Media advertising options include ... real-time. Direct media buying, in contrast, is a more traditional method where advertisers manually negotiate placements with publishers....
LinkedIn
linkedin.com › pulse › why-when-choose-direct-media-buying-over-programmatic-sumant-gupta-6e0ac
Why and When to Choose Direct Media Buying Over ...
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Amped-m
amped-m.com › home › direct media vs. agency placement
Amped Marketing: Agency vs. Direct Media Placement
June 26, 2018 - When buying through an advertising agency, you only have to deal with one or two people for all your business advertising buys. Most advertising agencies will be able to produce the advertisements themselves. Whatever the medium an advertisement agency will monitor the performance of the advertisements that are produced and place for all their clients. Placing an ad directly with a media outlet won’t allow you to keep tabs on its effectiveness” says Jason Wright, CEO, and founder of Tucson’s Amped Marketing.
Shopify
shopify.com › blog › media-buying
What Is Media Buying? Expert Tips, Processes, and Platforms (2025) - Shopify
Direct media buying involves purchasing advertising space from individual media companies, such as publishing companies or ad vendors. For instance, a media buyer might reach out to a physical newspaper or website, request a media kit, and purchase ...
Brafton
brafton.com › home › direct vs. programmatic advertising explained: a guide for marketers (infographic)
Direct vs Programmatic Advertising Explained | Brafton
September 5, 2025 - Direct Advertising: Allows advertisers to negotiate and purchase ad space directly from publishers for hands-on control over placements, creatives and audience targeting. This ensures premium placements and brand safety.
Collective Measures
collectivemeasures.com › insights › benefits-of-b2b-site-direct
The Benefits of Site Direct Media for B2B Campaigns Collective Measures
November 16, 2022 - Site direct buys (often referred to as endemic buys) have been a staple in the advertising world for years — long before programmatic was an option. Placing media this way requires working directly with a website to purchase specific ad units, meaning site direct placements reap the benefits of being high quality and highly contextually relevant.
Reddit
reddit.com › r/advertising › what does a media buyer do? with examples
r/advertising on Reddit: What does a Media Buyer do? With examples
December 8, 2023 -
Hi all,
I got an interview in a media buying job but not sure exactly how it works. I have experience in Paid Advertising though like FB, Google ads.
Can you please give me some real like examples?
Thanks a lot
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Varies by medium and seniority. I imagine a junior handles the bulk of asset trafficking and arranging campaigns on the digital platforms. Familiarity with Facebook Business Manager — and each platform’s similar solution — is a must. Probably responsible for running reports. The senior media buyers at my agency are in touch with the television networks to discuss when and where our spots appear on broadcast, and negotiate the integration plus-ups. I do a lot with sports, so the media team I work with locks in those “interview segment brought to you by…” and then our :30 or 2 :15s are first in the break. Otherwise, I imagine the day to day is dealing with creative agencies who want to impose their will, media networks trying to upsell after the RFP, check-ins with bosses who don’t see the whole process, and retreating into corners for a good cry.
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taking calls. taking notes. cleaning up ppts and excels. fielding a ton of responses. organizing a bunch of folders and nonsense. presenting items to clients from those calls with sales reps. going out to fancy dinners. receiving extravagant gifts. flirting with sales reps. going to ridiculous conferences where everyone in the room nods along and agrees on the same hot topic in the industry. take notes on that stupid conference. proceed to tell your sales reps you want whatever was made up in that conference. sway the entire industry to pivot to metrics that don't make sense. rinse and repeat.
Green Candy Media
greencandymedia.com › home › direct response media buying
Direct Response Media Buying - Green Candy Media
March 16, 2023 - Successful direct response media buying is part art, part science, and part following your nose. Whether you’re launching a direct response media campaign to get the phones ringing and clicks clicking, a regional buy for strategically placed local adspace, or a national broadcast buy to increase overall brand awareness, sniffing through the thousands of offerings
TVA Media Group
tvamediagroup.com › direct-response-media-buying
Direct Response Media Buying - TVA Media Group
We continually monitor the direct response campaigns to assess their performance and what changes to make for an optimal response. We recommend the best advertising vehicles after thoroughly evaluating your product. You can trust our DRTV media buying agency for handling it all for you – from script to screen, dubs to distribution!
GetMeMedia.com
getmemedia.co.uk › DB › blog › media-buying-should-brands-buy-media-direct.html
Media Buying - Should brands buy media direct? - Getmemedia.com
Find effective marketing ideas, advertising and sponsorship solutions and ideas for your brand campaigns using our ideas database from over 250 media owners. From sports sponsorship, to advertising case studies, Get Me Media have something for every brand and every budget
Adjust
adjust.com › glossary › what is programmatic media buying?
What is programmatic media buying and programmatic marketing | Adjust
RTB is considered to be a cost effective way to buy media with a large audience. Private marketplace (PMP): These are similar to open auctions, but PMPs have restrictions on who can participate. Only selected advertisers have access to PMPs on an invite-only basis. However, in some cases publishers may have a selection process which allows advertisers to apply for an invitation. Programmatic direct: This is when a publisher bypasses auctions, selling media inventory at a fixed cost per mille (CPM) to an advertiser (or multiple advertisers).
Talk CMO
talkcmo.com › featured › direct-media-buying-or-programmatic-advertising-making-the-right-choice
Direct Media Buying or Programmatic Advertising: Making the Right Choice
November 27, 2023 - When it comes to buying ad space in digital marketing, there are two primary approaches: direct media buying and programmatic advertising.
Zozimus Agency
zozimus.com › home › marketing brand awareness: direct vs programmatic media buying
Marketing Brand Awareness: Direct vs Programmatic Media Buying - Zozimus Agency
October 25, 2022 - Direct ad buying is a traditional media buying tactic, and occurs when an advertiser finds a publisher, negotiates the price, buys the necessary inventory, and finally, publishes an advertisement on the website of their choosing.
Reddit
reddit.com › r/programmatic › brands are bringing programmatic media buying in-house. people of r/programmatic how do you feel about this?
r/programmatic on Reddit: Brands are bringing programmatic media buying in-house. People of r/programmatic how do you feel about this?
July 23, 2021 -
https://www.morningbrew.com/marketing/stories/2021/08/27/ad-bought-inside-house-brands-bringing-media-inhouse-not-without-roadblocks?utm_source=morning_brew
I'm a fellow programmatic marketer myself and I'm not sure how I feel about this. I wanted to see what everyone's thoughts were here. Do you guys think this is good or bad for agencies and independent DSPs?
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more demand means more money for all of us. all for it
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It'll definitely be bad for the agencies which have been skimming big margins off the buys, but I don't believe this will have much impact on the independent DSPs (most of them are already in a death spiral.) As an agency person, it makes me sad, but I think this was inevitable. Programmatic buying has gotten so easy and automated (and the planning tools mostly *good enough*) that it's pretty painless to cut out the agency middlemen.
Holly Palm
hollypalm.com › blogs › holly-palm-news › what-is-media-buying-overview-and-how-it-works
What Is Media Buying? Overview and How It Works – Holly Palm
January 20, 2024 - The two main types of media buying are: Direct media buying. Direct media buying involves purchasing advertising space from individual media companies, such as publishing companies or ad vendors.