Best DSP is going to be subjective to each trading desk/brand. Things people need to consider when selecting "best" range from - fees, channels available, measurement solutions, ad units supported, built in features like DCO, Audience insights, channel planning, cost of entry, ease of use, customer support etc. There is generally no one way to pick a best DSP. Answer from Thesnowbelow on reddit.com
Basis
basis.com › home › resource center › programmatic advertising 101: what is a dsp?
What is a DSP? | Programmatic Advertising 101 | Basis Technologies
May 8, 2023 - To start: Programmatic is a very broad term. Simply put, it’s technology that automates digital media buying. This can include automating anything from rate negotiation and campaign set up to optimizations and actualizations.
Reddit
reddit.com › r/programmatic › dsp for small business recommendation
r/programmatic on Reddit: DSP for Small Business Recommendation
May 30, 2025 -
Hello,
I'm doing a two pronged search in which I want hands on programmatic advertising and at the same time, help a friend of mine with programmatic advertising for his small electronic product. business. This advertising will likely be contextual and look-alike/retargeting based.
I'm an ad trafficker by trade(creative, campaign, pacing management) but don't do programmatic(I only do direct sold) and hoping to get recommendations on DSP's suited for my friend's small business. I've read up on StackAdapt, Simpli.fi, and Basis and was wondering if other ones I should check out. Also if there are any qualities I should look out for in a DSP from a small business perspective, that'll be greatly appreciated.
Thanks again in advance!
Best,
Top answer 1 of 5
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Honestly you shouldn’t use a DSP. Your friend’s small biz should stick to Google ads and Meta.
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Use a reseller, like The Goodway Group, Jellyfish, Venture Growth or Incubeta. They’re all partners with TTD or DV. That way you don’t have to pay for a seat directly from TTD or DV.
Videos
05:03
Learn Programmatic Advertising in Just 5 Minutes ⏰ - YouTube
04:45
What Is a Demand Side Platform (DSP) in Advertising? - YouTube
00:39
Programmatic Advertising Explained! Programmatic vs. DSP: What's ...
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What Are Programmatic Ads and DSP? - YouTube
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Ad Tech Explained: What is a DSP vs. an SSP? - YouTube
00:42
What is a DSP, and How Does it Fit into Programmatic ...
What is a programmatic advertising platform?
A programmatic advertising platform is a technology that automates digital ad buying through AI, data, and real-time bidding to deliver targeted ads across channels.
unboundb2b.com
unboundb2b.com › blog › 7-types-of-programmatic-advertising-platforms
7 Types of Programmatic Advertising Platforms in 2025 (Explained)
What is an example of programmatic ads?
Programmatic ads examples include display banners, video ads, native ads, and connected TV campaigns purchased via programmatic media buying platforms.
unboundb2b.com
unboundb2b.com › blog › 7-types-of-programmatic-advertising-platforms
7 Types of Programmatic Advertising Platforms in 2025 (Explained)
What are the different types of programmatic advertising?
The main types of programmatic advertising are real-time bidding (RTB), private marketplaces (PMPs), programmatic direct, and preferred deals.
unboundb2b.com
unboundb2b.com › blog › 7-types-of-programmatic-advertising-platforms
7 Types of Programmatic Advertising Platforms in 2025 (Explained)
Setupad
setupad.com › home › programmatic advertising › 10 best demand side platforms (dsps) for programmatic advertising in 2025
10 Best DSPs For Programmatic Advertising in 2025
January 10, 2025 - StackAdapt DSP excels in native advertising by seamlessly integrating ads into relevant content and enhancing user engagement. Recognized among North America’s top digital marketers, this cutting-edge programmatic platform leverages advanced machine-learning capabilities and offers a user-friendly experience.
Improvado
improvado.io › blog › martech › dsp vs ssp: programmatic advertising guide 2025
Demand Side Platform vs Supply Side Platform: Optimize DSP Programmatic | Improvado
November 19, 2025 - DSPs in programmatic advertising leverage data and technology to serve ads to the most relevant users, significantly improving campaign effectiveness and return on ad spend (ROAS).
Quantcast
quantcast.com › home
Quantcast | DSP Platform | DSP Programmatic Advertising
The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.
Reddit
reddit.com › r/programmatic › best dsp?
r/programmatic on Reddit: Best DSP?
March 13, 2023 -
I work in an agency and run all programmatic ads. We currently use Choozle as our DSP but realized this may not be our best fit. Wondering what everyone else uses and why they like it! We need to make really niche audiences and aren't finding that.
Looking at StackAdapt but would love some feedback! Thanks!
Top answer 1 of 12
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Best DSP is going to be subjective to each trading desk/brand. Things people need to consider when selecting "best" range from - fees, channels available, measurement solutions, ad units supported, built in features like DCO, Audience insights, channel planning, cost of entry, ease of use, customer support etc. There is generally no one way to pick a best DSP.
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StackAdapt's no fee and no contract nature make it a great platform for you to move over to while you see if there are other choices for you out there. I'm using it as my secondary DSP (Amazon DSP is the first since I deal with Amazon sellers) but SA is a great platform that has what you want, without maybe all the bells and whistles of the much more expensive TTD or DV360.
Wikipedia
en.wikipedia.org › wiki › Demand-side_platform
Demand-side platform - Wikipedia
1 week ago - Programmatic Direct refers to automated transactions that occur without real-time bidding. Prices and terms are negotiated in advance between the advertiser and publisher through a demand-side platform (DSP) or ad server integration.
Google Support
support.google.com › admanager › answer › 9238466
DSP partners for Programmatic Guaranteed - Google Ad Manager Help
Programmatic Guaranteed (PG) allows you to negotiate with a number of demand-side platforms (DSPs). Google reviews demand-side platforms (DSPs) and partners with them to ensure they meet your expectat
UnboundB2B
unboundb2b.com › blog › 7-types-of-programmatic-advertising-platforms
7 Types of Programmatic Advertising Platforms in 2025 (Explained)
September 22, 2025 - Learn about 7 types of programmatic advertising platforms in 2025: DMP, AMP, CMP DSP, SSP, Ad Exchange & Ad Server.
Publift
publift.com › home › blog › what is a demand side platform (dsp), and how does it help publishers?
What Is a DSP? How Demand Side Platforms Work · Publift
3 days ago - A demand-side platform (DSP) is software that's used by advertisers and media-buying agencies to automatically bid, in real-time, on ad inventory offered by publishers. Such inventory includes the full range of online advertising, from various ...
Flying V Group
flyingvgroup.com › home › programmatic dsp: your key to efficient and effective advertising in the digital age
Programmatic DSP: Your Key to Efficient and Effective ...
March 21, 2025 - DSPs allow advertisers to precisely ... Programmatic DSPs enable real-time campaign optimization, allowing advertisers to adjust bids, targeting parameters, and creative content based on performance data....
Amazon Ads
advertising.amazon.com › library › guides › dsp-ssp-dmp-difference
Understand the differences between an SSP and DSP
March 29, 2022 - A demand side platform is programmatic software for advertisers that provides automated, centralized media buying from multiple sources. As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory ...
Amazon Ads
advertising.amazon.com › solutions › products › amazon-dsp
Amazon DSP: Advertise with a demand-side platform | Amazon Ads
Amazon DSP is a demand-side platform that programmatically buys ads to reach new and existing audiences on Amazon and third-party apps and websites.
Epom
epom.com › blog › dsp › top-dsp-platforms
Top-10 DSP Platforms for Effective Media Buying in 2025
September 30, 2025 - A demand side platform (DSP) pulls all your media buying into one place: instead of calling ten ad exchanges or ad networks separately, you bid on ad inventory from multiple sources in real time, manage targeting, and optimize ad campaigns on ...
Adjust
adjust.com › glossary › what is a demand-side platform (dsp)?
What is a demand-side platform (DSP)? | Adjust
While both DSPs and ad networks ... inventory and sells it at fixed rates. DSPs offer more granular targeting and scale, making them ideal for programmatic advertising....
Mgid
mgid.com › home › blog › advertisers › decoding dsps: a guide to demand-side platforms in programmatic advertising
Decoding DSPs: A Guide to Demand-Side Platforms in Programmatic Advertising
August 1, 2024 - A programmatic demand-side platform (DSP) deals with automating the purchase of ad space across various exchanges in real time. This is made possible through data collection, allowing the optimization of programmatic advertising DSP placement.
Viant
viantinc.com › home › dsp vs. ssp: understanding the key differences in programmatic advertising
DSP vs SSP: Core Programmatic Differences Clarified | Viant
October 24, 2025 - A Demand-Side Platform (DSP) is a software that allows advertisers, brands and agencies to buy digital ad space programmatically across multiple publishers and ad exchanges.
AdExchanger
adexchanger.com › home › programmatic › wall street wants to know what the programmatic drama is about
Wall Street Wants To Know What The Programmatic Drama Is About | AdExchanger
November 18, 2025 - The heated tempers in programmatic of late aren’t really about philosophical positions on data transparency or roles in the supply chain. Everybody is just making less money. Magnite, PubMatic and Nexxen disclosed that unnamed DSPs (or perhaps just one) unexpectedly and precipitously decreased spending on their respective platforms in Q3.
Amazon Ads
advertising.amazon.com › blog › programmatic-advertising
Programmatic Advertising - What It Is and How It Works | Amazon Ads
August 8, 2023 - DSPs help brands and agencies (the demand side) determine which impressions to buy and at what price (the supply side). Advertisers can select audiences based on demographics, shopping patterns, browsing behavior, and many other signals. A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of advertising impressions via ad exchanges.