November 1, 2023 - In my experience, CTR is a crucial metric for all email marketers to track, as it gives direct insight into how many people on an email list are engaging with the content and interested in learning more about a brand or offer.

July 1, 2022 - Forwarding rate or sharing is a helpful metric to track because it gives you an idea of how many brand advocates you have. It tells you what percentage of subscribers are recommending your emails to others. Developing brand advocates through email marketing is a great strategy, especially considering 81% of consumer’s purchasing decisions are influenced by friends’ social media posts.

Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing. These benchmarks serve as vital metrics that enable businesses to gauge the effectiveness of their email marketing strategy.

1 week ago - Explore the latest insights and trends in email deliverability, CRM data quality, and marketing best practices on our blog. Stay informed and ahead of the game.

2 weeks ago - The key email marketing metrics to monitor vary based on your goals. Open rates show how many subscribers value your emails, while click-through rates track link clicks. Conversion rates measure how many people complete your desired action, like making a purchase or signing up for an event.

2 weeks ago - The median email click-to-open rate across all email marketing campaigns was 6.81%. Click-to-open rates across industries ranged from 2.96% to 14.82%. Click-to-open rate (CTOR) shows the percentage of the people who open your email who also click on it. CTOR is a useful metric because it can show how engaging your email content is.

August 22, 2024 - The industries with the highest ... down, per industry. A metric that marketers aren’t very familiar with is the click-to-open rate (CTOR), which essentially measures the effectiveness of your email’s content....

2 weeks ago - Marketers can harness it. From subject lines to landing pages, aligning with what your audience is already tuned into increases opens, clicks and conversions. Consistency beats cleverness. Regular timing, relevant cues and clear CTAs create a rhythm customers anticipate, driving lift across every major email KPI.

When a contact clicks on a link, it indicates that they are interested in the content, so it’s a useful metric for measuring engagement, as well as to optimize with A/B testing. The click-to-open rate is slightly different. It measures the percentage of recipients who opened the email and clicked a link without taking into account how many emails were sent out. These email marketing metrics work together to give you a fuller picture of your email performance.

This metric measures the percentage of clicks out of the total emails delivered. It indicates your email is receiving engagement. We have found that Educational and Problem-Solving emails get sky-high CTR. Our average CTR on our email marketing campaigns that are focused on promoting our product is 35% which is pretty good.

This post provides an overview of various email marketing metrics that eCommerce companies should track in order to measure the success of their campaigns.

October 10, 2022 - Of all the people who opened your email, how many actually clicked on a link? This metric can often, but not always, tell you how well your subject line and content work together. It’s likely that if your subject line generated a lot of opens but few clicks, there was a disconnect.

1 month ago - It’s typically calculated using three key metrics: Daily open rate = (Number of opens on day X ÷ Total emails sent on day X) × 100 · Daily click rate = (Number of clicks on day X ÷ Total emails sent on day X) × 100 · Daily conversion rate = (Number of conversions on day X ÷ Total emails sent on day X) × 100 · By tracking open rates, clicks, and conversions ...

December 13, 2023 - This includes tracking delivered emails, open rate, CTR, unsubscribe rate, bounce rate, and conversion rate. Using a campaign monitor tool can help you visualize these metrics and identify successful campaigns.

June 24, 2025 - Leveraging advanced metrics like subscriber lifetime value (LTV), conversion rate, and ROI enables better insights, driving smarter decisions and increased revenue. Identifying email errors and client usage helps prioritize your email development ...

1 month ago - Go Beyond Basics: While foundational, true success is measured by metrics that track list health (bounce rate, spam complaints), audience engagement (CTOR), and business impact (conversion rate, LTV, ROI).

Learn how you can benchmark performance, the most important email metrics to track for campaign performance and deliverability, and how you can improve your performance.

November 25, 2024 - A complete guide to the 7 key email campaign metrics every organization should track for success, and how to calculate them.

January 30, 2025 - Learning from this metric, you can: Better place calls-to-action (CTAs) in your email content. Understand what kind of content your audience engages with most. Drive engaged traffic to high-priority pages from emails. By monitoring your CTR, you can quickly make data-based decisions that will drive more results from email marketing.

Revenue per subscriber is very important for 2 key areas: measuring the effectiveness of your email marketing in terms of costs and revenue, and measuring the impact of high-level changes to your email strategy.