Really depends on what you are selling. Random Dropship products do poorly everywhere and even worse on Meta. In my experience, Meta is great for retargeting. Also ads with a human touch. Someone reviewing it, using it, etc. Answer from badnewssssss on reddit.com
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Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › facebook-instagram-by-meta
Shopify Help Center | Marketing on Facebook
Learn how to set up Facebook and Instagram by Meta so that you can create marketing campaign activities on Facebook to sell your Shopify products.
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Shopify
shopify.com › ca › blog › facebook-marketing
Facebook Marketing: 11 Tips & Strategies to Boost Your Business (2024) - Shopify Canada
Shopify comes with powerful tools that help you list, promote, and sell products on Facebook and Instagram. Create product collections, showcase your brand and products, and make sales on Facebook and Instagram from one place.
People also ask

Do Facebook ads work for Shopify?
Facebook ads can be highly effective for Shopify stores. They offer powerful targeting options, allowing businesses to reach their desired audience with precision. By crafting compelling ad creatives and targeting the right audience segments, Shopify merchants can drive traffic, generate leads, and increase sales through Facebook advertising.
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optimonk.com
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
What is the best Facebook ad format for Shopify stores?
Carousel ads, video ads, and dynamic product ads are especially effective for ecommerce because they highlight product details and adapt to shopper behavior. The right format depends on your goal, but dynamic product ads often perform best for converting warm audiences.
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optimonk.com
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
Do I need a Facebook ad account to run Shopify Facebook ads?
Yes. A Facebook ad account is required to set up tracking, manage billing, create audiences, and launch campaigns through Ads Manager. It serves as the central hub for managing and optimizing all your advertising activity.
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optimonk.com
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
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Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › facebook-instagram-by-meta › setup
Shopify Help Center | Setting up Facebook and Instagram by Meta
Before you can start selling on Facebook or create Facebook ad campaigns in Shopify, you need to set up Facebook and Instagram by Meta. Facebook and Instagram by Meta has one product catalog for Facebook Shop, Instagram Shopping, and Facebook ...
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OptiMonk
optimonk.com › home › conversion › facebook ads for shopify: a beginner’s guide for 2026
Facebook Ads for Shopify: A Beginner's Guide for 2026 - OptiMonk Blog
2 weeks ago - New Shopify store? Drive traffic with Facebook Ads! This guide simplifies setup, offers examples & optimization tips for ad success.
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Shopify
shopify.com › ca › blog › facebook-ads
What Is Facebook Advertising and How Does It Work? (2024) - Shopify Canada
Influencers can run ads from their personal Facebook and Instagram accounts to drive product sales and lower campaign costs. Prospecting and retargeting are both important audiences to target, but they generally work best when done together to create a marketing funnel.
Find elsewhere
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Facebook
facebook.com › business › help › 3228559297375324
Resources for your Shopify integration | Meta Business ...
Get support, tips & resources on selling on Facebook & Instagram, business tools, troubleshooting ads, account management, content monetization & more.
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Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › facebook-instagram-by-meta › facebook-post
Shopify Help Center | Creating Facebook Page posts to sell your Shopify products
After you set up Meta's Ads Manager, you can create free Page posts. Facebook Page posts can help you to build engagement on your Facebook Page by letting visitors click a link from a post to see the product in your Shopify store.
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MESA
getmesa.com › home › facebook marketing for shopify stores: a complete guide
Facebook Marketing for Shopify Stores: A Complete Guide - MESA
April 8, 2025 - Lastly, one of the most important metrics to measure in your Facebook marketing campaign is your return on ad spend (ROAS). It’s the amount of revenue your store generates for each $1 per ad. Related: Top 13 Zapier Alternatives for No Code Integrations · The formula to calculate your ROAS is simple: divide your revenue by your average spend on the campaign. It’s something simple to track if you’re using the Facebook pixel. Shopify comes with many different integrations that make it easier to market your brand on Facebook.
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PageFly
pagefly.io › blogs › shopify › how-to-create-facebook-ads-for-shopify-store
Shopify Facebook Ads: The Definitive Guide To Boost Your Store
May 27, 2024 - To create ads on Facebook, you will need to set up a campaign made of ad sets. Each campaign you create targets, specific audience groups, in order to achieve a chosen objective. Campaign objectives are chosen from three categories: Brand awareness, ...
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AdRoll
adroll.com › blog › how-to-scale-your-shopify-facebook-ads-strategy
How to Scale Your Shopify Facebook Ads Strategy | AdRoll
April 23, 2025 - The smaller the pool of Facebook users, the higher the likelihood the consumers within will match the brand’s original target customers. Shopify sellers with the AdRoll integration can do audience targeting and segmentation like lookalike targeting with enhanced data as well.
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Join Brands
joinbrands.com › developing a winning facebook ads strategy for your shopify store
16-Step Guide to Run Facebook Ads for Shopify - Tips & Tricks
October 23, 2025 - Brand owners can leverage Facebook ads to reach a wide audience, target specific demographics, and promote their products or brand effectively, enhancing their marketing efforts. In this article, we will first describe the benefits of Facebook Shopify ads followed by how to install the Meta ...
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AutoDS
autods.com › blog › marketing › facebook-ads-for-shopify
Mastering Facebook Ads for Shopify: A Guide For Success
July 4, 2025 - Learn how to design captivating Facebook Ads that resonate with your Shopify store’s target market.
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Shopify App Store
apps.shopify.com › facebook
Facebook & Instagram - Seamlessly manage your Facebook and Instagram presence | Shopify App Store
Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, ...
Rating: 3.7 ​ - ​ 4.15K votes
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Facebook
facebook.com › business › help › 139029445945711
Meta Business Help Center: Help, Support & Troubleshooting | Meta ...
Get support, tips & resources on selling on Facebook & Instagram, business tools, troubleshooting ads, account management, content monetization & more.
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Neal Schaffer
nealschaffer.com › home › 18 ways how to promote your shopify store on facebook
18 Ways How to Promote Your Shopify Store on Facebook
March 28, 2025 - If you have a Shopify store, you can't ignore social media marketing on the biggest site of all: Facebook. Here are 18 ways to sell on FB.
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Facebook
facebook.com › business › help › 646757258759189
Connect Shopify to Facebook and Instagram | Meta Business Help Center
This overview page provides a central starting point for connecting various e-commerce platforms (including Shopify, WooCommerce, BigCommerce, OpenCart, PrestaShop) to Meta.
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Fuznet
delightchat.io › best-shopify-apps › for-facebook-marketing
11 Best Shopify Facebook Marketing Apps in 2025
Facebook Messenger Marketing by ShopMessage is a conversational marketing platform that drives sales for Shopify and Shopify Plus merchants using Facebook Messenger.
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Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › facebook-instagram-by-meta › facebook-dynamic-ads
Shopify Help Center | Creating Facebook dynamic retargeting ads to sell your Shopify products
Facebook dynamic retargeting ads promote relevant products to customers who have visited your online store. Facebook tracks visitor behavior on your online store using the Meta pixel, and then builds an audience of visitors who were active on ...