It really depends on the kind of data you want, if you want to self-host, and how much you're willing to pay. Here are some suggestions though: For free: Cloudflare's new(ish) Web Analytics product is pretty great, depending on the kind of data you need. Matomo (formally Piwik). You'll have to self-host this one, but the level of data you get from it is probably going to be the most detailed in comparison to Google Analytics and other alternatives. https://umami.is/ - Requires self hosting, but is one of the most simple and lightweight you'll find. For paid: https://plausible.io/ (self-host available) https://usefathom.com/ https://simpleanalytics.com/ For my personal opinion, we just switched all of our sites away from GA and into Plausible. We evaluated a lot of options during this move, and Plausible met all of our needs. It had a paid option (we didn't want to maintain our own install), supported lots of filtering options, and had campaign tracking (utm_campaign, etc.). Answer from CherryJimbo on reddit.com
WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Simple Setup: No code is required for setting up Google Analytics on your WordPress site. MonsterInsights has a free version with simple tracking tools that are great for people just starting out.
UXCam
uxcam.com › blog › free-web-analytics-tools
Best Free Web Analytics Tools [2025]
February 1, 2025 - When it comes to exploring web analytics, Microsoft Clarity has carved out a spot as a noteworthy option with its no-cost solution. This tool stands out for offering full functionality in its free version, giving you robust insights to optimize ...
What is a good, lightweight, free alternative to Google Analytics?
The Web Devign Talk Series begins on 22 NOVEMBER Ingenious ways to work smarter, faster and healthier r/webdev and r/web_design are joining to hold a series of live-streamed conference talks and we even want you to be a speaker! The topic is on developer productivity — if you're keen to either hear or speak about it, see the stickied post for more details and the Call for Speakers to submit a proposal . Reddit is officially sponsoring the talks and speakers will be paid. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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October 24, 2021Suggestions for Free Data Visualization Tools?
If it's for class you can use Tableau Public for free. But anything you publish will be publicly accessible.
More on reddit.com 15
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September 27, 2019Free Tool for Anyone Looking at Youtube Stats/Data...
Just learnt about this myself last week. Decent share but sad things like this don't get many upvotes in this sub More on reddit.com
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February 14, 2017What is your favorite website analytics platform—and why?
Self-hosted matomo . We keep analytics entirely inhouse. More on reddit.com
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March 17, 2023Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Videos
07:56
11 Best Web Analytics Tools for Your Website in 2025 - YouTube
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How To Add Analytics To Your Website (for free) - YouTube
06:45
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WebFX
webfx.com › home › blog › web design › 9 free website analytics tools to start analyzing your site now: updated for 2025
9 Free Website Analytics Tools to Start Analyzing Your Site Now: Updated for 2025
May 22, 2025 - Data collection and management: Managing your data is a breeze with Google Analytics. Google Analytics enables you to import your own data, all while tying in data from your website. One of the best free analytics tools is Mixpanel.
BDC
bdc.ca › home › articles and tools › technology › find free and low-cost software › free and low-cost web analytics tools for your business
Web analytics tools - Free and low-cost
Open Web Analytics (OWA) is a free, open-source website analytics tool that gives you more control over your data by allowing you to store it on your own server. This can be a valuable feature if you want to keep your data private.
PostHog
posthog.com › blog › best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
The user experience is closely modeled on the previous version of Google Analytics, known as Universal Analytics, which many people prefer to Google's current offering. It looks little dated compared to some tools ...
Smartlook
smartlook.com › home › website analytics
Free Website Analytics Tool | Smartlook
August 1, 2024 - With Smartlook website analytics get a deep understanding of user behavior on your website. Use recordings, heatmaps, events & funnels to get to the insights.
Reddit
reddit.com › r/webdev › what is a good, lightweight, free alternative to google analytics?
r/webdev on Reddit: What is a good, lightweight, free alternative to Google Analytics?
October 24, 2021 -
I've recently looked at the Google Analytics dashboard (haven't done this in awhile), and now it looks like a user interface to a space shuttle - way more complicated than what I need.
Also google page speed insights complains that it slows down a website a bit.
I want something very lightweight, simple to install and to use.
I just need to know how many people have visited the landing page lf my website, and how many people clicked through to the next page (even that wouldn't be strictly necessary, if there's a good option that can't do that I'd happily consider it).
Can you recommend me something good?
Top answer 1 of 28
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It really depends on the kind of data you want, if you want to self-host, and how much you're willing to pay. Here are some suggestions though: For free: Cloudflare's new(ish) Web Analytics product is pretty great, depending on the kind of data you need. Matomo (formally Piwik). You'll have to self-host this one, but the level of data you get from it is probably going to be the most detailed in comparison to Google Analytics and other alternatives. https://umami.is/ - Requires self hosting, but is one of the most simple and lightweight you'll find. For paid: https://plausible.io/ (self-host available) https://usefathom.com/ https://simpleanalytics.com/ For my personal opinion, we just switched all of our sites away from GA and into Plausible. We evaluated a lot of options during this move, and Plausible met all of our needs. It had a paid option (we didn't want to maintain our own install), supported lots of filtering options, and had campaign tracking (utm_campaign, etc.).
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+1 for plausible
WooRank
woorank.com › en › blog › analytical-tools-other-than-google-analytics
Web Analytics Tools: Analytical Tools Other Than Google Analytics
January 5, 2023 - Flash Free: The tool is 100 percent flash free and thus can be easily accessed via phones and tablets. Dedicated iPhone Version: While Google Analytics is only available for Android phones, Clicky has a dedicated app for iPhones as well.
Userpilot
userpilot.com › blog › free-vs-paid-analytics-platforms
Free vs Paid Analytics Platforms: How to Choose One
November 10, 2025 - When choosing between free or paid analytics tools, consider the following steps: define your goals, consider your budget, look into integrations, and take advantage of free trials. Google Analytics Standard is the best free website analytics tool.
MonsterInsights
monsterinsights.com › home › tools › 9 best web analytics tools for 2025
9 Best Web Analytics Tools for 2025
January 6, 2025 - Which one(s) will you choose? Google Analytics is at the top of our list. While some people find success with other web analytics platforms, we always recommend Google Analytics first.
Hotjar
hotjar.com › web-traffic-analytics-tool
Web Traffic Analytics Tool - No Trial, Free Forever
While Google Analytics crunches numbers like traffic sources and page views, Hotjar unleashes the art of understanding users. It paints a visual and real-time picture of behavior with heatmaps, session recordings, and surveys.
Matomo
matomo.org › home
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
August 12, 2025 - Create the tool of your dreams. Matomo can be customised and extended to meet your every need. ... Matomo experts will save you time and money by providing guidance on how best to use your Matomo. ... We’re trusted on over 1 million websites in over 190 countries. "Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour.
Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. ... Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.
Plausible Analytics
plausible.io
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
SeedProd
seedprod.com › home › showcase › 11 best web analytics tools for your website in 2025
11 Best Web Analytics Tools for Your Website in 2025
November 3, 2025 - Another boon is the cost. Google Analytics is a free tool, making it a solid option for businesses of all sizes. There’s also a premium version, Google Analytics 360, with more advanced features but a high price tag.
The CX Lead
thecxlead.com › home › tools › 22 best website analytics tools for visitor stats in 2025
22 Best Website Analytics Tools for Visitor Stats in 2025
November 10, 2025 - The platform offers a free-forever version for one web app key and up to 1,000 monthly active users. ... Screpy helps you track your visitors’ interactions and your SEO efforts at the same time. Screpy is a SEO monitoring and web analytics tool that’s specially designed to help you rank well in search engines.
Umami
umami.is
Umami
Umami is a simple, fast, privacy-friendly alternative to Google Analytics.
GoSquared
gosquared.com
The original real-time website analytics – GoSquared
From popular site builders like Wordpress, Webflow, and Squarespace, to team communication tools like Slack. We've been around since before the iPhone was launched, and we're here to stay – as a profitable, sustainable, growing business. We aim to make every customer happy and successful – because our success depends on it. Our team are here to make your day better. Thousands of people use GoSquared every day to improve their websites. Get real-time analytics on your site today.Start Free
Julius AI
julius.ai › home
Julius AI
6 days ago - Get context-rich analysis, connecting the dots between your different tools to see the full story.
Google
lookerstudio.google.com
Looker Studio Overview
It's easy and free. use it for free · Easily access a wide variety of data. Looker Studio’s built-in and partner connectors makes it possible to connect to virtually any kind of data. See what data you can access · Turn your data into compelling stories of data visualization art.