May 20, 2025 - Bing generally posts higher CTRs and CVRs, as well as lower CPCs and CPAs than Google. We have additional benchmarks for Bing here and Google Mobile Benchmarks – by Ad Type.

June 13, 2025 - This article talks about all the benchmarks you need to know about Google Ads. Find out all the metrics and what to do with them in this extensive guide.

This article describes benchmarks, how to use benchmarks to evaluate your performance, and how to opt in or out of the feature.

This benchmarks report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 12 different industries for Google Ads during 11/17/2024-12/16/2024 compared to the month prior.

July 4, 2025 - Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.

May 27, 2025 - Discover industry benchmarks for Google Ads performance and gain valuable insights to optimize your campaigns.

Google Ads benchmarks for CPM (cost per thousand impressions), CPC (cost per click) and CTR (click-through rate) vary widely depending on the advertiser's industry.

April 11, 2025 - The average CTR for 2024 (6.82%) was 1.55% higher than the average for the past ten years, likely signaling that Google Search Ads are performing better in the past year for generating clicks in the B2B tech space.

September 29, 2025 - Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2024 Google Ads benchmarks report.

See the latest Google Ads benchmarks by industry. Learn average CTR, CPC, ROAS, and conversion rates to measure how your Google Ad campaigns perform.

Google Display Ads account for 1.3% of web traffic and 2.5% of the total B2B benchmark budget.

In the Q1 2024 Benchmark report, we found out that the average SQL:CW conversion rate for Google Ads was 16.30% (we didn't have this data in the 2023 benchmarks report, but upon analysis, we found that the 2023 average was 16.41% and the 2022 ...

September 29, 2025 - Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2025 Google Ads benchmarks report.

June 2, 2025 - The average conversion rate for Google Ads in 2025 across industries is 7.52%. Our benchmarks show many industries, including Automotive—Repair, Services, & Parts, Animals & Pets, and Physicians & Surgeons have high average conversion rates—over ...

Based on the Semrush PPC ad rates dataset that we used, the average cost per click (CPC) in the United States in 2024 is $4.18. We benchmarked this against the Google Ads performance data from accounts that we manage, and found that Semrush data tended to average 8 – 17 percent higher than ...

Striking a balance between high conversion rates and lower costs can be a challenge. This highlights the importance of closely monitoring your conversion rate alongside other metrics within your Google Ads account. The 2024 industry benchmark for conversion rate in Google Ads sits at 6.96%.

September 29, 2025 - Wordstream by LocaliQ recently updated its Search Advertising benchmarks for 2025, compiling real data from thousands of Google and Microsoft Ads campaigns across 20 verticals.

July 31, 2025 - Explore Google Ads Industry benchmarks and uncover key insights to improve ad performance, reduce costs, and drive better results.

In this post, we break down the most recent global benchmarks for 2025 across key Google Ads campaign types: Search, Display, Shopping, and Performance Max.

May 4, 2025 - The Google Ads benchmarks report includes the most important metrics such as average cost per click, average conversion rate, average click-through rate and cost per lead, along with year-over-year changes.