When using the Google Channel app it should be automatically added. You can verify by going to Google Ads > top right corner > tools and settings > conversions Answer from EmmanuelFlossie on community.shopify.com
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Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google
Shopify Help Center | Google & YouTube
Link Shopify to Google Ads · Learn about conversion tracking settings · Google & YouTube channel requirements · Get set up with the Google & YouTube sales channel · Shopping on Google · Google Performance Max campaigns · YouTube Shopping ·
Discussions

Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. More on reddit.com
🌐 r/PPC
15
4
March 7, 2024
How to add conversion tracking code on add to cart page and checkout page of a shopify website - Google Ads Community
Skip to main content · Google Ads Help · Sign in · Google Help · Help Center · Campaigns · Explore features · Optimize performance · Account & billing · Fix issues More on support.google.com
🌐 support.google.com
June 5, 2019
Setting up enhanced conversion tracking in google ads for shopify
Our team walks through how to set up enhanced conversions . There are 3 ways you can do it, so hopefully we cover one of the methods you are using. More on reddit.com
🌐 r/PPC
4
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June 6, 2022
How To Connect Google Ads To Shopify To Track Conversions?
Just install the Google & YouTube app on your Shopify store and that will take care of everything. More on reddit.com
🌐 r/PPC
7
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October 8, 2024
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Google Support
support.google.com › google-ads › answer › 12183125
Shopify: Set up your Google tag - Google Ads Help
You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more abou
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Google Support
support.google.com › google-ads › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help
This information shows you things like which of your ads or free listings generates the most sales on your online store. This article explains how to set up conversion tracking with the Google & YouTube app on Shopify. If you’ve already set up your measurement with Shopify, you need to install ...
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Analyzify
analyzify.com › home › guidebooks
How To Set Up Conversion Tracking On Shopify [+Enhanced]
Explore a proper Google Ads – Shopify integration guidebook and follow the best practices so you can have accurate Google Ads tracking.
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Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -

Hello everyone,

I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.

Here are my specific questions:

  1. Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.

  2. Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?

  3. Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?

I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.

Thank you in advance!

Top answer
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Shopify
apps.shopify.com › oneclick-conversion-tracking
OneClick: Google Ads Tracking - Conversion Pixel & Google Adwords Conversion Actions made easy | Shopify App Store
Automatically install the Google tracking pixel on your store with OneClick Google Ads Conversion Tracking. Choose "automatic mode" in the app, sign in with Google and then click "create pixel." It takes 2 minutes and really is that easy.
Find elsewhere
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Shopify
apps.shopify.com › adtrack-google-ads-tracking
AdTrack ‑ Google Ads Tracking - AdTrack ‑ Google Ads Tracking & AI Optimization Tool | Shopify App Store
AdTrack helps merchants accurately track and optimize Google Ads conversions without technical setup. Easily connect your Google Ads account to auto-sync conversion IDs and labels or add them manually.
Rating: 4.3 ​ - ​ 11 votes
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Shopify
apps.shopify.com › adwords-conversion-pixel
Nabu for Google Ads Pixel - Conversion Tracking Pixel App for Google Ads by AdNabu | Shopify App Store
Accurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
Rating: 4.9 ​ - ​ 452 votes
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Digital Darts
digitaldarts.com.au › home › how to set up google ads conversion tracking in shopify
How to Set Up Google Ads Conversion Tracking in Shopify
August 25, 2025 - Follow this simple tutorial to set up Google Ads conversion tracking for your Shopify store. This is the solution I use to grow Shopify stores.
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Socium Media
sociummedia.com › home › blog › how to setup google ads conversion tracking in shopify
Google Ads Conversion Tracking in Shopify | Shopify Conversion Tracking
August 13, 2024 - Select the conversion you would like to track. Below “Settings” there is an option for “Tag Setup”. Expand that window. 5. Under “Tag setup” select “Install the tag yourself” 6. Under “Global site tag”; If this is the first Google Ads conversion being setup in Shopify, you will select “The global site tag isn’t installed on all your HTML pages”
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Analyzify
analyzify.com › home › guidebooks
A Complete Guide To Shopify - Google Ads Integration
March 21, 2021 - Explore a proper Google Ads – Shopify integration guidebook and follow the best practices so you can have accurate Google Ads tracking.
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Brytdesigns
brytdesigns.com › google-conversion-tracking-shopify
How To Set Up Google Ads Conversion Tracking in Shopify • Bryt Designs
August 22, 2022 - Google Ads conversion tracking gives you the opportunity to identify the percentage of users who click on your search/display ads before eventually making a purchase or signing up for a newsletter.
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Cometly
cometly.com › post › how-to-set-up-google-ads-conversion-tracking-for-shopify
Setup Google Ads Conversion Tracking For Shopify
March 1, 2023 - Sign in to your Google Ads account and click on "Tools & Settings" in the top right corner. Select "Conversions" from the dropdown menu. Click on the "+ Conversion" button. Choose the type of conversion you want to track, such as "Purchase."
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FeedArmy
feedarmy.com › home › free shopify enhanced conversion tracking pixel for google ads + micro conversions + ga4
Free Shopify Enhanced Conversion Tracking Pixel For Google Ads + Micro Conversions + GA4 – FeedArmy Co., Ltd.
September 20, 2025 - Add Google Ads conversion tracking to Shopify quickly. Choose from three versions: Additional Scripts: Deprecated but still installable. Shopify Pixel: Direct installation with Google Ads, excludin…
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Medium
medium.com › @brentgodkin › google-adwords-conversion-tracking-setup-shopify-tutorial-2018-24ecad81b1c8
Google Adwords Conversion Tracking Setup Shopify Tutorial 2018/2019 | by Brent Godkin | Medium
January 22, 2019 - One of the most important things to be able to do as a business owner is to be able to track your conversions from your advertising, but unfortunately this isn’t so easy sometimes. That’s why as a freelancer it’s important to know how to set this up, it will allow you to give specifics of how well your ads are performing and give you the ability to provide proper insight to your client. Another great reason to know how to set this up is you can install the google chrome extension “google tag manager” to see if stores have any google tags installed on their site.
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Google Support
support.google.com › google-ads › thread › 7443764
How to add conversion tracking code on add to cart page and checkout page of a shopify website - Google Ads Community
June 5, 2019 - Google Ads Help · Sign in · Google Help · Help Center · Start advertising · Campaigns · Explore features · Optimize performance · Account & billing · Fix issues · Google Partners · Community · Google Ads · Privacy Policy · Terms of Service · Submit feedback ·
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Littledata
blog.littledata.io › main littledata app › google ads › where to find your google ads conversions id
Where to find your Google Ads Conversions ID | Littledata Help Center
August 25, 2020 - To find you Google Ads conversions ID, you will need to log into your Google Ads account and open the Goals tab, on the left sidebar. There you'll need to find the Conversions dropdown, and open the Summary tab.
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Google Support
support.google.com › grants › answer › 9786977
Conversion tracking guide for Ad Grants and Shopify
Conversion tracking is a no-cost tool that shows you what happens after someone interacts with your ads – whether they donated, purchased something from your charity shop, called your support line, si