Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and appsGA4 is a new kind of property designed for the future of measurement:

For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality. ... Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and ...

April 6, 2025 - When changes are made to your website, it will take less than 4 hours to reflect in your report on GA360. With the free version, Data freshness is not guaranteed, meaning it can take 24 hours or more to reflect. Sampling abilities – Since Google Analytics has to process and handle an enormous quantity of data relatively quickly, it may randomly sample a portion of your traffic data instead.

4 · 5 · See all benefits · Sara Swaney, Director of Advancement, 412 Food Rescue · Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

Introduction to Google Analytics 4 is a comprehensive, free online course designed to empower you with the fundamental skills to harness the power of web analytics. This course covers essential topics to help you understand and utilize web analytics ...

February 3, 2025 - Google Analytics 4 (GA4) is entirely free to use and provides essential analytics features suitable for small—to medium-sized businesses. It is designed to track website and app traffic, user behavior, and conversion rates.

Analytics Help · Sign in · Google Help · Help Center · Get started with Analytics · Collect and manage data · Report and explore · Advertising and attribution · Audiences and remarketing · Manage accounts, properties, and users · Google Analytics 360 ·

Cost Considerations Google Analytics 4 (GA4) is a free tool designed for small to medium-sized businesses. It provides essential analytics features without any financial commitment, making it accessible to companies that need robust data insights ...

2 weeks ago - To get started, log in to your Google Analytics 4 property and click Explore on the left sidebar. Then select Free Form (or Blank). If you choose Free Form, you will see a sample report with some configuration.

November 17, 2020 - A free Google Analytics 4 audit of your account with 25+ checks that give you a clear picture of the quality and accuracy of your data. Get your GA4 audit now!

These self-service support options are available for users of standard Google Analytics 4 properties (the free version).

Learn Google Analytics 4 (GA4) with actionable insights, step-by-step tutorials, and use cases by industry professionals.

In this free online course, gain a comprehensive understanding of GA4 and the features of Google Analytics Reports.

October 30, 2025 - Get FREE GA4 training. Learn all about Google Analytics 4 (GA4) through this easy to understand tutorial. Complete the course within 30 days and get certificate.

Google Analytics 4 is different. The free version can examine any number of events. However, it uses data sampling to examine the past 10 million events- which is to say, it uses statistics tricks to "make up" a portion of the data.

October 2, 2025 - Take your first step in website analytics by learning the fundamentals of Google Analytics 4. While GA4’s event-based model and new interface may seem complex at first, this free mini-course will help you understand the basics.

TL;DR: Google Analytics 4 is free (with limits) while its enterprise tier, Google Analytics 360, starts at $50,000 per year. Some of humanity's great…

May 14, 2025 - Similar to Universal Analytics, Google Analytics 4 is a free property type.