to continue to Google Analytics · Not your computer? Use Guest mode to sign in privately. Learn more about using Guest mode ·

Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

February 27, 2025 - To log into Google Analytics for the first time, visit the Google Analytics login page, click “Sign In” at the top right, and select “Analytics.” Use your Google Account credentials to access your dashboard.

July 30, 2025 - GA4 (Google Analytics 4) is the latest version of Google Analytics. The GA4 login process is the same as logging into the standard Google Analytics platform – visit https://analytics.google.com/ and enter your credentials.

In order to access and utilize GA4, you need to log in to your GA4 account. This document will guide you through the steps to successfully login to your GA4 account. Open your preferred web browser. In the address bar, type "https://analytics.google.com" and press Enter.

Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.

Note: The previous link opens to the last Analytics property you accessed. You must be signed in to a Google Account to open the property. You can change the property using the property selector.Do you have multiple websites and/or apps?

April 4, 2025 - If your website or e-commerce store has a login feature (for your visitors/customers), you should definitely measure that. Since the tool of choice on my blog is Google Analytics 4, I’ll show you several options on how to track logins with Google Tag Manager and send them to Google Analytics.

Analytics Help · Sign in · Google Help · Help Center · Get started with Analytics · Collect and manage data · Report and explore · Advertising and attribution · Audiences and remarketing · Manage accounts, properties, and users · Google Analytics 360 ·

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains 2 Google Analytics properties. The demo account is a great way to look at real business data and experiment with Google Analytics features.

June 21, 2022 - Make sure you enter the account that you used to create a Google Analytics account (if you haven’t yet, here’s how). Otherwise, you won’t be able to see your data. Next, you’ll have to enter the password of your selected account. Click Next once you’re done. If you’ve forgotten your password, use the Forgot password? link to recover it. You’ve now successfully logged in to your Google Analytics account.

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.

April 23, 2025 - Visit the Analytics homepage Open analytics.google.com in your browser. Enter e-mail and password Use the login data of your Google account.

Empower your business with data-driven insights from Google Analytics that can help you understand unified customer journeys across devices and platforms – free of charge.

To access the GA dashboard, go to your project. Select Dashboards -> Google Analytics button.

Google Analytics helps you understand how people use your web, Apple, or Android app. The SDK automatically captures a number of events and user properties and also allows you to define your own custom events to measure the things that uniquely matter to your business.

Before using the Google Analytics APIs, set up your account, property, and data stream by following the steps in the Get started guide.

You must have at least Read & Analyze permission to the Google Analytics 4 property or Universal Analytics view to which you connect.

The official Google Analytics mobile app: check key metrics & real-time data.

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics. If you or one of your users is unable to sign in to your Analytics account, select the relevant issue below.