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Google
business.google.com › en-all › ad-tools › keyword-planner
Research Keywords for Campaigns with Keyword Planner – Google Ads
Google Keyword Planner is a free keyword search tool to help advertisers build keyword lists for search campaigns. It also includes a keyword generator tool to find related keyword ideas, and can estimate costs to help you refine your marketing strategy. With Keyword Planner, you can get keyword ...
Discussions

Is Google Keyword Planner Actually Free?
Yes it's free, but also yes you have to spend money to get more accurate results. It's free to generate keyword ideas and get a range for search volume, but the more accurate numbers are given to accounts that are spending with them. For example, I just looked up the same keyword in both our manager account and in my non-spending personal account. The non-spending account told me the average monthly searches for this keyword was "1k - 10k" but in the manager account, it says it's 1,600. It's great for generating keyword ideas - I think much better than the paid tools; more variety and keywords I'd never expect. But if you're only seeing a wide range for search volume, it isn't very helpful in making your final decision on what to target. In the example above, I might pursue that keyword thinking it has potential, not knowing it's actually on the very low end of their range. More on reddit.com
🌐 r/SEO
38
25
January 30, 2024
Google Adwords Keyword Planner CPC vs actual costs

The keyword planner isn't very accurate, nor is the front page estimate always 100% accurate, but another problem is that you're bidding on a Publix term.

Google might let Publix buy that keyword for 0.03 a click, but they're going to put you at a severe disadvantage while bidding on it because you're not Publix (this is the Quality Score system they use). It's most likely better to bid on something generic, like "grocery weekly ad" or something along those lines.

More on reddit.com
🌐 r/PPC
5
5
September 19, 2013
Are certain keywords banned in the Google Planner Tool?
Yes. Google Keyword Planner will show no volume data for keywords that it does not let you run ads on. More on reddit.com
🌐 r/SEO
11
8
October 29, 2020
Is Google Keyword Planner enough for Keyword Research?
So much terrible advice on this sub. For basic keyword research, yes, keyword planner is absolutely enough, coupled with just googling the keywords you’re targeting to ensure the intent is correct and the SERP isn’t too competitive. All agencies I’ve ever worked for have used this tool, as well as a variety of others. Once you get more familiar with it, more advanced tools will eventually make sense. I heavily prefer SEMrush keyword magic tool - it generates much more encompassing and relevant keywords based off your seed keyword. More on reddit.com
🌐 r/SEO
75
25
October 16, 2022
People also ask

How do I access Google Keyword Planner?
To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign. If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by visiting the Use Keyword Planner page.
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business.google.com
business.google.com › en-all › ad-tools › keyword-planner
Research Keywords for Campaigns with Keyword Planner – Google Ads
How do I use Keyword Planner?
You can use Keyword Planner to improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer. Keyword Planner can help you: Use quality keywords instead of a higher quantity of keywords Show Search ads to customers based on language or location Get visibility into what your competitors are paying for their keywords Make the most of your budget Learn more about what you can do with our keyword tool, including how to find keywords for your website and campaigns, by visiting the Use Keyword Planner page.
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business.google.com
business.google.com › en-all › ad-tools › keyword-planner
Research Keywords for Campaigns with Keyword Planner – Google Ads
How do I search for keywords in Keyword Planner?
You can search for keywords in Keyword Planner with the “Discover new keywords” option. Start by clicking the “Tools” icon in your Google Ads account, select “Keyword Planner” from the dropdown, and then click on “Discover new keywords”. You can start by entering keywords related to your products or services, or by entering a website to search for related content. Learn more about searching for keywords by visiting the Best practices for finding new keywords page.
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business.google.com
business.google.com › en-all › ad-tools › keyword-planner
Research Keywords for Campaigns with Keyword Planner – Google Ads
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Keyword Tool
keywordtool.io
Keyword Tool ⚠️ Google Keyword Planner【Search FREE】
Keyword Tool is #1 (FREE) alternative to Google Ads Keyword Planner for SEO & PPC keyword research ᐈ Generate 1,000s ✅ long-tail keywords in seconds!
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Backlinko
backlinko.com › home › blog › how to use google keyword planner: a complete guide
Google Keyword Planner: A Complete Guide
3 weeks ago - Quick Note: The value you get from the Keyword Planner is largely based on the information that you enter here. So you want to be VERY strategic about what you enter into this field. So to help you get the most out of this tool, I’ll break down each of the two main options. “Start With Keywords”: These words and phrases describe your business (for example, “weight loss” or “coffee”). This allows you to access Google’s internal database of keywords for different industries.
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Google
business.google.com › ca-en › resources › articles › using-google-ads-keyword-planner
How to use Keyword Planner effectively—Google Ads
October 27, 2024 - The Keyword Planner is a free, useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. Its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy.
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Semrush
semrush.com › blog › how to use google keyword planner
How to Use Google Keyword Planner
August 11, 2025 - Googles Keyword Planner is a free keyword research tool available in the Google Ads platform. Here‘s how to use it.
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Google
trends.google.com › trends
Google Trends
Trends · Explore · Trending now · Sign in · homeHome
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The HOTH
thehoth.com › google-keyword-planner
Google Keyword Planner Tool
The HOTH Google Keyword Planner Tool powered by SEMrush, helps find high-volume terms and phrases that relate to your primary keyword.
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Google Support
support.google.com › google-ads › answer › 6325025
Refine your new keywords in Keyword Planner - Google Ads Help
Keyword Planner lets you discover new keyword ideas to help you create a list of keywords for your Search campaigns.
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Zapier
zapier.com › app picks › best apps
The 4 best free keyword research tools in 2025 | Zapier
June 9, 2025 - After years of working with multiple clients who use all different tools for keyword research and SEO content optimization, I've seen the best (and the worst) of them—and I know how important it is to choose the right keyword planner tool. To help, I considered nearly 90 tools with a free option for keyword research. After in-depth testing, here are the four best free keyword research tools, including the all-around greats and apps built for more specific use cases. Google Keyword Planner for researching paid keywords
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Chrome Web Store
chromewebstore.google.com › detail › keyword-planner › ohffmmbmebhcljgcdijjlepjaoladfag
Keyword Planner - Chrome Web Store
Keyword search volume, CPC and insights for all keywords you search. Works with Google, YouTube and Amazon.
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YouTube
youtube.com › bka content
How to Use Google Keyword Planner for SEO (It's FREE!) - YouTube
In this video we show you how to use Google Keyword Planner to find keywords with high monthly search volume that have low competition. Using these types of ...
Published   July 29, 2024
Views   14
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Dataslayer
dataslayer.ai › home › connectors › google keyword planner
Google Keyword Planner | Dataslayer
The Google Keyword Planner Connector allows you to pull keyword research data directly into your reporting tools. You can track average monthly searches, competition level, top-of-page bid (low and high ranges), and search volume trends.
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Google Ads
ads.google.com
Google Ads - Get Customers and Sell More with Online Advertising
Keyword Planner Optimize with the right keyword · Google Ads Editor Quickly and easily edit campaigns at scale · Google Ads Mobile App Track your campaign anywhere in real-time · Reach Planner Customize your YouTube media strategy · View all · No-cost solutions ·
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Google
business.google.com › us › ad-tools › keyword-planner
Get Campaign Keyword Suggestions with Keyword Planner - Google Ads
Google Keyword Planner is a free resource to help advertisers build keyword lists for search campaigns. It also has tools to generate keyword ideas and estimate bids to help you refine your marketing strategy. With Keyword Planner, you can get keyword and ad group ideas, see how keywords might ...
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HulkApps
hulkapps.com › home › ecommerce hub › how to use google keyword planner
How to Use Google Keyword Planner
July 23, 2024 - Once inside the Keyword Planner, you have the option to "Discover new keywords." This is where the magic happens. You can input a keyword related to your business or a URL of your website, and Google's Keyword Planner will generate a list of related keywords along with various metrics.
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SearchLogistics
searchlogistics.com › home › learn › seo › keywords › google keyword planner
Google Keyword Planner: How To Use It The Right Way
Learn how to use the 100% free Google Keyword Planner to generate keyword ideas, organise them, find exact search volumes and export your ideas to CSV...
Published   August 16, 2024
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Google Support
support.google.com › google-ads › answer › 3022575
About Keyword Planner forecasts - Google Ads Help
When you use Keyword Planner, you'll see approximations of the number of clicks and impressions you might receive each day. By increasing your cost-per-click (CPC) bid, you can often improve your results. However, you might find that increasing your CPC bid has little effect on your traffic forecasts.
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Reddit
reddit.com › r/seo › is google keyword planner actually free?
r/SEO on Reddit: Is Google Keyword Planner Actually Free?
January 30, 2024 -

Hello, So I am trying to do keyword research so I know what keywords I can use in my first blog. I don’t have a lot of money so I can’t use popular tools semrush. I heard that Keyword Planner is good and free. However, to get to Keyword Planner I have to create an add and input my credit card information. I’ve seen other Reddit threads saying that you can pause the ad as soon as you create it. However, these threads say that you have to pay money in order to get accurate search results. Is this true? Thanks in advance!

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Analytify
analytify.io › home › how to use google keyword planner (free seo tips 2025)
How To Use Google Keyword Planner (Free SEO Tips 2025) - Analytify
September 18, 2025 - Google Keyword Planner is more than just a tool; it’s a gateway to enhancing your online presence through effective keyword research. At its core, it is designed to help advertisers find the right keywords for their Google Ads campaigns.