May 20, 2025 - The “try on” experiment is rolling out in Search Labs in the U.S. today. When you’re shopping for shirts, pants, skirts and dresses on Google, simply tap the “try it on” icon on product listings.

The try it on feature on Google and Doppl both use our generative AI technology to help users understand how different outfits will look on them. Doppl is an experimental new app for shoppers to go even deeper with virtual styling, including the ability to try on outfits from personal photos and to create animated videos based on your favorite looks.

Users must be 18 years or older to use this feature and accounts must have Web & App Activity and Search Personalization turned on. Search for any top, bottom, or dress on Google. Lingerie, bathing suits, and accessories aren't supported. Click the product or image you want to try on.

2 days ago - To use the feature, users need to tap on a product listing or apparel product result and select the “try it on” icon. The move comes as Google has been investing in the virtual AI try-on space, as the company has a separate app dedicated ...

Try It On is a cutting-edge AI-powered virtual try-on app designed to revolutionize the online fashion shopping experience. With Try It On, users can visualize how different clothes fit and look on them in real-time, helping eliminate uncertainty ...

May 20, 2025 - Browse your style: When you’re shopping for shirts, pants, dresses or shoes on Google, simply tap the "try it on" icon on product listings.

June 14, 2023 - Starting today, U.S. shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the “Try On” badge on Search and select the model that resonates most with you.

June 30, 2025 - Google launched an experimental app Thursday (June 26) that lets users not only virtually “try on” outfits but also see themselves in motion while wearing them.

To empower potential customers and help them visualize how items will look on their bodies, people can use a virtual Try-on feature to "test" clothing before they buy. How it works Using AI, Google

July 24, 2025 - To use the feature, users need to tap on a product listing or apparel product result and select the “try it on” icon. From there, they need to upload a full-length photo of themselves.

4 days ago - Within it, Doppl will provide recommendations, so users can discover new clothing they might not have seen before, and virtually try on items. The feed includes AI-generated videos of actual products and, according to Google, nearly everything in it is shoppable, with direct links to merchants.

2 days ago - Today U.S. shoppers have a new ... a full body digital version of you for virtual try on. Simply upload a selfie at g.co/shop/tryon, select your usual clothing size and we’ll generate several studio-like imag...

July 24, 2025 - And as of this writing, Google ... closet for yourself within Google Shopping now — just click on an apparel product and look for the "Try it on" button....

October 8, 2025 - To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the "try it on" button, and add a full length photo themselves.

2 days ago - You must be in the US, but if you are, upload a selfie to the website and select a size, and Nano Banana -- Google's Gemini 2.5 Flash Image model -- will generate a full-length image, allowing you to click around and try out outfits.

October 9, 2025 - Its fast and intuitive. A virtual try on experiment can make the discovery experience feel like trying makeup in-store. And since it works directly in search results, there’s no app-hopping required. When Google introduced Virtual Try-On for apparel, a key focus was diversity and inclusivity.

Virtual try-on demo for make-up(lipstick). A hyper-realistic tool designed by the Daffodil Center of Excellence in artificial intelligence. - Our virtual try-on is scalable and can be easily adapted to include other makeup products as well as jewellery, clothes, contact lenses etc.

5 days ago - Google announced on Monday that it’s introducing a shoppable discovery feed in Doppl, its experimental app that uses AI to visualize how different outfits might look on you. The tech giant says the idea behind the new feed is to display ...