February 20, 2024 - Guardian readers will now only be able to access 20 free articles on the media company's app as it looks to boost falling revenues.

May 14, 2025 - The app, however, relies on a metered paywall. Users get 20 free articles, after which they are prompted to subscribe through a standard in-app purchase option (e.g., $15/month or $110/year).

Move will also take the Cut, Intelligencer and Vulture behind paywall in effort to ‘separate casual browser from super-fans’

April 9, 2022 - Media group says it is committed to free-access journalism as financial position strengthens

June 16, 2023 - Following the success of this test, we are now taking the step in the evolution of our reader revenue model, as we look to explore new ways to fund Guardian journalism. Starting in March, regular users who don’t currently pay to enjoy full access to the app will be prompted to support the Guardian financially after reading a set number of articles.

I don’t get the yellow banners any more, but they do still appear with the Guardian app (which is a better format). I asked why, when I was a regular payer, this was the case. Apparently it’s a different service that you have to pay more for.

Business Models Mobile & Apps Audience & Social Aggregation & Discovery Reporting & Production ... We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately. ... “The measure caps a seven year journey for the Guardian’s leadership, moving from outright hostility to paywalls under former longtime editor Alan Rusbridger to relying on subscriptions and contributions for the majority of revenues under his successor Katharine Viner.

October 3, 2024 - Subscribe to Paywall Newsletter with real paywall breakdowns to grow your app’s revenue ... ‘The Guardian’, published by a United Kingdom-based company and offers in-app purchases ranging from $6.99 to $94.99 per item. The app was last ...

May 18, 2023 - These publications are operating with centuries-old brands, well-remunerated newsrooms and, most importantly, a paywall that is helping drive growth as other digital media flounders. Yet there is one major British publication that’s refusing to leave its lonely free-for-all and join in the money-drenched bonanza enjoyed by its competitors. The Guardian Media Group produces much of the best writing in Britain and is sitting pretty on a cash surplus for the first time in nearly 15 years.

In terms of the numbers, the usage to hit the paywall is about 4 articles a day, and they send out on average around 3 breaking news notifications a day so you just need to click on all of those to come very close to the limit.

The Guardian, London. 9,241,915 likes · 528,088 talking about this · 13,797 were here. The world's leading liberal voice, since 1821

Answer: The Guardian never actually had a paywall to begin with. In fact, they've always believed in keeping their online content free and open to everyone. This decision was rooted in their commitment to providing accessible information and ...

April 28, 2021 - While the Guardian will keep its website open to all, the media group will later this month start to require a fee from a sample of regular news app users as it explores the best pricing approach to put the entire app product behind a paywall.

April 12, 2022 - Apologies for the paywall here but it’s something we’re coming up against more frequently. In a nutshell, The Guardian is looking at testing a paywall in its news app for a sample of regular users as it figures out the best pricing approach for requiring a subscription to access the app.

The Guardian - Live World News mobile ios paywall makes Guardian News and Media Limited an estimated $1M per month from 40K monthly downloads. Released on October 29, 2013, the app is now # in the App Store's News top grossing list.

January 19, 2025 - The Guardian is owned by (and I think largely funded by?) a trust that was intentionally set up in a way to ensure no commercial interest could interfere with the paper. How well it achieved that goal is, of course, debatable, but it has survived nearly a century in that form · You can read ...

March 14, 2025 - The Guardian has launched a paywall (of sorts).

Though registration is still optional — saying “Not Now” still lets you read your article. —Tags: paywall, registration, registration wall, The Guardian

The Guardian has been widely cheered for not having a paywall. But the applause may not last for long.