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Google
marketingplatform.google.com › about › analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. See all features · Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

web analytics service offered by Google

2025-05-26_Google_Analytics_dashboard.png
Lider increases conversion rate 18X with Google Analytics.
Control how data is used in Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform … Wikipedia
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
Factsheet
Developer Google
Initial release 14 November 2005; 20 years ago (2005-11-14)
Platform Web, Android
Discussions

What are the Google Analytics pricing plans?
Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations. ... Want to see our dashboard in action?you can try it here with theDemo Store! ... I need a way to track and get insight on my customers' behavior, but I don’t know if using Google Analytics is ideal. I am on a tight budget and I am not sure if it is financially viable to subscribe to the Google Analytics service. Especially since I do not know how much ... More on beprofit.co
🌐 beprofit.co
6
0
October 4, 2021
How much does the Google data analytics course cost?
No extra cost More on reddit.com
🌐 r/SQL
8
6
June 20, 2024
Why would someone pay for a different analytics tool when Google Analytics is basically free?
Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/GoogleAnalytics
39
9
December 20, 2024
Price of switching to G4
My agency provides this service and whilst I can't share costs I can say we do it on an hourly rate and charge depending on complexity of requirements. Number of pages isn't a factor, number of events/custom parameters is. More on reddit.com
🌐 r/GoogleAnalytics
20
3
July 1, 2023
People also ask

Are there any additional costs with Google Analytics 360?
Additional costs may arise from using BigQuery, professional services (such as training or implementation), and integrations with other enterprise tools, such as Salesforce.
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analytify.io
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
Is Google Analytics 360 worth it?
Google Analytics 360 is ideal for large enterprises that need advanced analytics, higher data processing limits, and dedicated support. Its premium features, including real-time insights and BigQuery integration, make it a worthwhile investment for businesses requiring scalability. However, the free GA4 version often provides sufficient functionality for smaller businesses.
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analytify.io
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
How much does GA4 360 cost?
Google Analytics 360 pricing starts at $150,000 per year (approximately $12,500 per month), with pricing scaling based on data volume, hits, and additional features like BigQuery integration or rollup properties.
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analytify.io
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
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PostHog
posthog.com › blog › google-analytics-cost
How much does Google Analytics actually cost? - PostHog
TL;DR: Google Analytics 4 is free (with limits) while its enterprise tier, Google Analytics 360, starts at $50,000 per year. Some of humanity's great…
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Fathom
usefathom.com › fathom analytics › learn › google analytics pricing: costs & what’s in for you
Google Analytics Pricing: Costs & What’s In For You - Fathom Analytics
March 2, 2024 - However, the primary version of Google Analytics, which is free for anyone with a Google account, does have some limitations. For users requiring additional features and more in-depth website analysis, there's a premium version available.
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Analytify
analytify.io › home › google analytics pricing (free vs 360)
Google Analytics Pricing (Free vs 360) - Analytify
February 3, 2025 - ... Google Analytics 360 is a premium, enterprise-level solution for businesses with more advanced analytics needs and higher data volumes. It is a paid offer. GA4 360 pricing starts at $150,000 per year and provides several enhanced features ...
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Grow with Google
grow.google › grow with google › certificates › data-analytics
Data Analytics Certificate & Training - Grow with Google- Grow with Google
This certificate has been created to equip learners with theoretical and practical knowledge and real-life problem-solving skills to be successful in an entry-level job. In the U.S. and Canada, the subscription cost is $49 USD per month after an ...
Published   January 1, 2023
Find elsewhere
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Whatagraph
whatagraph.com › blog › articles › google-analytics-pricing
Google Analytics Pricing Guide | Whatagraph
May 23, 2025 - The Google Analytics premium plan, called Google Analytics 360, costs $12,500 per month or $150,000 per year.
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Quora
quora.com › How-much-does-it-cost-to-set-up-Google-Analytics-on-a-new-website
How much does it cost to set up Google Analytics on a new website? - Quora
Answer: Nothing if you do it yourself. If you are tech savvy and have access to the backend of your code, and can deploy the GA tag yourself. Google Analytics is a free service offered by Google to allow small businesses and webmasters to get ...
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Vision Labs
visionlabs.com › home › ga360 pricing explained & calculator
GA360 Pricing Explained & Calculator | Vision Labs
September 20, 2025 - GA360 pricing explained: From $50k/year, varies by usage. Use our calculator for estimates, learn about cost factors, and more.
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Usermaven
usermaven.com › blog › is-google-analytics-free
[Think again] Is Google Analytics free or quietly costing you?
However, the deeper you get into ... costs that are not financial in nature but impact your time, resources, and compliance obligations. Additionally, there is a premium version called Google Analytics 360 that comes with a hefty price tag. So, while the short answer to “Is Google Analytics free?” is yes, the long answer is much more ...
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Blobr
blobr.io › how-to-guides › how-much-does-google-analytics-360-cost-and-is-it-worth-the-investment
How Much Does Google Analytics 360 Cost and Is It Worth the Investment?
Ultimately, the decision to invest in Google Analytics 360 depends on your organization's specific needs, goals, and budget. If your business heavily relies on data-driven insights and can effectively utilize GA360's advanced features, the platform can be a valuable tool for optimizing marketing performance and driving growth. However, if your data analysis needs are more limited or if the cost of GA360 is prohibitive, the free version of Google Analytics may be sufficient.
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Trackboxx
trackboxx.com › en › what-does-google-analytics-paid-version-vs-free-cost
What does Google Analytics cost - Paid version vs. free - Trackboxx
March 17, 2025 - The free version of Google Analytics is ideal for small and medium-sized enterprises (SMEs) and individuals who need basic analytics tools. ... No costs: Use is completely free of charge.
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Seline Analytics
seline.com › blog › google-analytics-pricing
Google Analytics Pricing: How Much Does Google Analytics Cost?
August 31, 2024 - According to the Google Analytics Community, GA360’s retail price is anything between $150,000 to $200,000 per year depending on your needs and negotiation power. Yes, I know — that’s serious money.
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One Analytics
one-analytics.com › home › google analytics cost, tips, and tricks
Google Analytics Cost, Tips, and Tricks | One Analytics
August 27, 2025 - While GA360 offers some additional features and capabilities, GA4 includes nearly all the same functionality but is scaled to meet the needs of smaller organizations at no cost. Starting with Google Analytics can feel overwhelming, but these tips can make the process much smoother.
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MeasureMinds
measuremindsgroup.com › home › google analytics › how much does google analytics cost? pricing & features
How Much Does Google Analytics Cost? Pricing & Features
November 10, 2022 - How much does Google Analytics cost? Google Analytics is completely free, like many of Google’s digital products. And the majority of GA users stick with
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Noble Desktop
nobledesktop.com › google analytics cost
How Much Does Google Analytics Cost?
How much does Google Analytics cost? Nothing. This powerful tool that can turn around website sales is free to use.
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BeProfit
beprofit.co › a › community › business-data-analysis › what-is-the-monthly-cost-of-using-google-analytics
What are the Google Analytics pricing plans?| BeProfit - Profit Analytics Community
October 4, 2021 - The free version is enough for small and medium-sized businesses and includes the following features: Conversion reportingAdvanced segmentationCustomer reportingReal-time visualization Flow visualization The paid plan, Google Analytics 360 (GA 360), goes for $12,500 per month or $150,000 per year.
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Adilo
adilo.com › blog › growth and audience › google analytics cost: is it 100% free or is there a pro version that’s paid?
Google Analytics Cost: 100% Free or not?
June 29, 2022 - There are two pricing options for Google Analytics: free and paid (360). Google Analytics 360 is available for $12,500 every month or $150,000 per year. ... The Analytics 360 subscription from Google Analytics does not offer a free trial.
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iNet Ventures
inetventures.com › home › is google analytics free? a 2025 guide
Is Google Analytics Free? A 2025 Guide - iNet Ventures
November 20, 2024 - There are tons of features offered ... tier doesn’t offer. We won’t get too far into the nerdy technical details, but the differences include greater support on Google’s end, as well as additional data rows for each report, better data freshness guarantees, and more. If you’re a small business owner and you’re interested in Google Analytics 360, you might be wondering how much it costs...