Yeah Google really changed the layout. Just switch to Expert Mode when setting up the account, skip the campaign setup, and you'll get access to the planner without paying. Answer from DesignerAnnual5464 on reddit.com
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Google Support
support.google.com › google-ads › answer › 7337243
Use Keyword Planner - Google Ads Help
Click Keyword planner. Click Discover new keywords. ... Start with keywords: Enter words related to your products or services. You can separate multiple phrases with a comma and space. Enter your domain and Google will try to exclude keywords not related to what you offer.
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Reddit
reddit.com › r/digitalmarketing › how to use google keyword planner free
r/DigitalMarketing on Reddit: How to use Google Keyword Planner free
April 10, 2025 -

How can I use Google Keyword Planner without having to make a campaign? It keeps forcing me to create a campaign and ask for payment method.

I saw some tutorials on YouTube but they're all old videos that Google Ads today looks different than the one they're using in the videos.

Discussions

How to use Google keyword planner - Marketing - SitePoint Forums | Web Development & Design Community
Hello friends, please guide me How to use Google keyword planner. Thanks. More on sitepoint.com
🌐 sitepoint.com
1
September 29, 2014
Is Google Keyword Planner Actually Free?
Yes it's free, but also yes you have to spend money to get more accurate results. It's free to generate keyword ideas and get a range for search volume, but the more accurate numbers are given to accounts that are spending with them. For example, I just looked up the same keyword in both our manager account and in my non-spending personal account. The non-spending account told me the average monthly searches for this keyword was "1k - 10k" but in the manager account, it says it's 1,600. It's great for generating keyword ideas - I think much better than the paid tools; more variety and keywords I'd never expect. But if you're only seeing a wide range for search volume, it isn't very helpful in making your final decision on what to target. In the example above, I might pursue that keyword thinking it has potential, not knowing it's actually on the very low end of their range. More on reddit.com
🌐 r/SEO
38
25
January 30, 2024
How do you do keyword research?
I have a process that's basically 3 stages - dump, review, tier. Dump: Run their site and competitors through SEM Rush and dump all paid and organic keywords. Use Keyword Magic tool in SEMRush to identify similar or alternate keywords Sit down and think through 'intent' keywords and make a big list. Run the above list through Keyword Magic tool and kick out even more keywords. Use keyword planner to grab some additional keywords. Dump everything together into an excel sheet with keyword, search volume, and average CPC. If it's coming from keyword planner, I average the low and high estimate to get a rough average CPC. Review: I now have a massive excel list of keywords. I sort by search volume and basically remove anything that I think won't drive qualified traffic or will be really difficult to pursue in search due to intent (i.e. even if I want to target Purple Mattresses...going after 'Purple' as a keyword is probably not productive). This usually gets me a shorter list with healthy search volumes. Tier: I now go through my list and I add filters into excel. I go through and mark the highest intent keywords as T1. Those are keywords that I HAVE to be in front of regardless of search volume. Usually a mix of long-tail and highly relevant searches. I then go through and filter by keywords that have moderate to high search volume and also low CPCs. Those are next priority and get marked T2. This is where the bulk of the volume and (if I had a high budget) spend would go. I then go back through and sort the list by search volume and carve out the keywords with the highest volume but have higher CPCs. These are going to be T3 keywords and I'll likely include these with some type of keyword cap or carved out into a separate campaign. These are ones that you can sometimes sneak into the auction at lower CPCs and steal conversions without significantly driving up spend - or keywords you can add into the mix of you aren't spending out budget with the first two tiers. Then it's just client budget dependent. Low budget? I'm probably only pursuing T1 keywords. As budget scales, I'll add in my incremental keywords. More on reddit.com
🌐 r/PPC
18
18
June 14, 2022
Create a Google Keyword Planner search
Hi, communiti! I’m trying to create an automation, from a Watch Row from Google Sheets, where I give input on this google sheet like (Country, keywords, and maybe a site), and get the connection with Google Ads Management, in order to get a Keyword search result from the Google ads Keywrod ... More on community.make.com
🌐 community.make.com
0
May 7, 2024
People also ask

How do I use Keyword Planner?
You can use Keyword Planner to improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer. Keyword Planner can help you: Use quality keywords instead of a higher quantity of keywords Show Search ads to customers based on language or location Get visibility into what your competitors are paying for their keywords Make the most of your budget Learn more about what you can do with our keyword tool, including how to find keywords for your website and campaigns, by visiting the Use Keyword Planner page.
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business.google.com
business.google.com › en-all › ad-tools › keyword-planner
Research Keywords for Campaigns with Keyword Planner – Google Ads
How often should I use Google Keyword Planner for my SEO?
Regular use of Google Keyword Planner is recommended for your ongoing SEO efforts. Keyword trends can change over time, so updating your research periodically ensures your content remains relevant and competitive.
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analytify.io
analytify.io › home › how to use google keyword planner (free seo tips 2025)
How To Use Google Keyword Planner (Free SEO Tips 2025) - Analytify
How do I access Google Keyword Planner?
To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign. If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by visiting the Use Keyword Planner page.
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business.google.com
business.google.com › en-all › ad-tools › keyword-planner
Research Keywords for Campaigns with Keyword Planner – Google Ads
🌐
Google
business.google.com › en-all › ad-tools › keyword-planner
Research Keywords for Campaigns with Keyword Planner – Google Ads
If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by ...
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SEO.com
seo.com › blog › uncategorized
How to Use Google Keyword Planner for SEO in 2025 - SEO.com
October 15, 2025 - The second option — Get search ... keywords, Keyword Planner will present you with two options: Start with keywords by entering phrases related to your business...
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Ahrefs
ahrefs.com › blog › google-keyword-planner
How to Use Google Keyword Planner in 2024
November 4, 2024 - Given this information, it’s probably not worth stressing too much about making screenshots in the post easier to read on mobile—especially not if doing so detracts from the desktop user experience. However, for some keywords, it will be the other way around. For example, 92.3% of impressions for “best restaurant near me” happen on mobile phones. This makes sense. People Googling this are most likely just looking for a good restaurant for lunch while out and about. So if you’re a local restaurant looking to rank for this and related keywords, optimizing your content for mobile is a top priority. Google Keyword Planner is a powerful tool worth incorporating into your keyword research workflow.
🌐
Analytify
analytify.io › home › how to use google keyword planner (free seo tips 2025)
How To Use Google Keyword Planner (Free SEO Tips 2025) - Analytify
September 18, 2025 - Learn how to use Google Keyword Planner without creating an ad to find the right SEO keywords, topic ideas, and content optimization tips.
Find elsewhere
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Webmastersun
webmastersun.com › home › forums › internet marketing & development forums › search engine optimization
How to Use Google Keyword Planner to get Keyword Ideas
Example:"internet marketing forum" Tip : If you have multiple tags , click on the box to save the downloaded CSV or Excel file formats from which you can see in the table all the tag information . Conclusion: To build effective campaign for keyword analysis and bringing profit for your website, you need to use more keyword tools but I suggest you, Keyword planner is the best tool at this time, it's free and one of products come from Google.
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Quora
quora.com › How-do-I-do-keyword-research-using-Google-keyword-planner
How to do keyword research using Google keyword planner - Quora
Answer (1 of 16): What is Google Keyword Planner tool: Google Keyword tool is an official product from Google, which gives us a traffic estimation of our target Keywords and also help in finding more relevant and related Keywords for your niche. Few Important things to know: * You need to have...
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Coursera
coursera.org › coursera articles › business › marketing › how to use google keyword planner
How to Use Google Keyword Planner | Coursera
Access the Google Keyword Planner. Determine if you want to search for new keywords or use existing ones to get search volumes and forecasts.
Published   March 11, 2025
Views   764
🌐
Google Support
support.google.com › google-ads › answer › 9247190
Best practices for finding new keywords - Google Ads Help
Learn more about how to Refine your new keywords in Keyword Planner. ... Describe how your customers think of your product or service category. ... Don't anticipate actual search queries that potential customers might enter. Keywords that are too specific can be limiting. ... Use the right amount of details.
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YouTube
youtube.com › playlist
How to Use The Google Keyword Planner - YouTube
Learn more in this playlist about how Google's keyword planner actually works and how to use it to find profitable keywords for your Google Ads camapigns.
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Reddit
reddit.com › r/seo › is google keyword planner actually free?
r/SEO on Reddit: Is Google Keyword Planner Actually Free?
January 30, 2024 -

Hello, So I am trying to do keyword research so I know what keywords I can use in my first blog. I don’t have a lot of money so I can’t use popular tools semrush. I heard that Keyword Planner is good and free. However, to get to Keyword Planner I have to create an add and input my credit card information. I’ve seen other Reddit threads saying that you can pause the ad as soon as you create it. However, these threads say that you have to pay money in order to get accurate search results. Is this true? Thanks in advance!

🌐
Reddit
reddit.com › r/ppc › how do you do keyword research?
r/PPC on Reddit: How do you do keyword research?
June 14, 2022 -

I'm starting on a fairly new google ads account and only want to use very specific relevant keywords. Google keyword planner gives very broad suggestions that I usually can't use because they would eat up my budget.

How do you approach kw research?

Is there maybe a tool that can show me my competitor's kws or something similar?

Top answer
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I have a process that's basically 3 stages - dump, review, tier. Dump: Run their site and competitors through SEM Rush and dump all paid and organic keywords. Use Keyword Magic tool in SEMRush to identify similar or alternate keywords Sit down and think through 'intent' keywords and make a big list. Run the above list through Keyword Magic tool and kick out even more keywords. Use keyword planner to grab some additional keywords. Dump everything together into an excel sheet with keyword, search volume, and average CPC. If it's coming from keyword planner, I average the low and high estimate to get a rough average CPC. Review: I now have a massive excel list of keywords. I sort by search volume and basically remove anything that I think won't drive qualified traffic or will be really difficult to pursue in search due to intent (i.e. even if I want to target Purple Mattresses...going after 'Purple' as a keyword is probably not productive). This usually gets me a shorter list with healthy search volumes. Tier: I now go through my list and I add filters into excel. I go through and mark the highest intent keywords as T1. Those are keywords that I HAVE to be in front of regardless of search volume. Usually a mix of long-tail and highly relevant searches. I then go through and filter by keywords that have moderate to high search volume and also low CPCs. Those are next priority and get marked T2. This is where the bulk of the volume and (if I had a high budget) spend would go. I then go back through and sort the list by search volume and carve out the keywords with the highest volume but have higher CPCs. These are going to be T3 keywords and I'll likely include these with some type of keyword cap or carved out into a separate campaign. These are ones that you can sometimes sneak into the auction at lower CPCs and steal conversions without significantly driving up spend - or keywords you can add into the mix of you aren't spending out budget with the first two tiers. Then it's just client budget dependent. Low budget? I'm probably only pursuing T1 keywords. As budget scales, I'll add in my incremental keywords.
2 of 9
6
I use Keyword planner on Google Ads. It’s actually pretty good to build a foundation of terms. Then, once I have enough data flowing through, I build out my keywords with the search terms report.
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Backlinko
backlinko.com › home › blog › how to use google keyword planner: a complete guide
How to Use Google Keyword Planner: A Complete Guide
3 weeks ago - If you don’t have a Google Ads account already, you can set one up in a few minutes. (Just follow the prompts, enter some information about you and your business, and you’re in.) Note: You don’t have to run an active campaign to use the Keyword Planner.
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ExactMetrics
exactmetrics.com › home › tutorials › tutorial: how to use google keyword planner
Tutorial: How to Use Google Keyword Planner
January 24, 2024 - Now it’s time to access Google Keyword Planner and start using the tool. To start, click Tools in the left sidebar. Select Planning and head to Keyword Planner from the drop-down menu.
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Semrush
semrush.com › blog › how to use google keyword planner
How to Use Google Keyword Planner
August 11, 2025 - This guide shows you how to use Google Keyword Planner for SEO and PPC.
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Make Community
community.make.com › how to
Create a Google Keyword Planner search - How To - Make Community
May 7, 2024 - Hi, communiti! I’m trying to create an automation, from a Watch Row from Google Sheets, where I give input on this google sheet like (Country, keywords, and maybe a site), and get the connection with Google Ads Management, in order to get a Keyword search result from the Google ads Keywrod ...
🌐
Google
business.google.com › us › resources › articles › using-google-ads-keyword-planner
How to use the Keyword Planner tool effectively
June 20, 2025 - Once you have a list of 10-20 keywords for your group, clicking on the Review Forecasts button will display the estimated clicks, impressions, average position, and average conversion rate for your potential keywords so you can analyze whether they’re realistic for your budget range. Use your findings to add and delete keywords until you have a refined list that will help make the most of your budget. The Keyword Planner is a useful tool to lay the groundwork for a successful PPC campaign.
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MonsterInsights
monsterinsights.com › home › tutorials › how to use google keyword planner (a step-by-step guide)
How to Use Google Keyword Planner (A Step-by-Step Guide)
March 19, 2025 - To open Google Keyword Planner, click Tools in the left navigation. Then from the menu, select Keyword Planner listed under Planning. ... Discover new keywords – This option gives you new keyword ideas that you can use to increase your website ...