In digital marketing, return on investment (ROI) is the profit earned from every dollar your business spends on marketing efforts. A positive ROI means that you’re making more than you invest — the customers you attract as a result of a campaign more than offset the cost of that campaign.

April 28, 2025 - Personalization feedback: The impact of tailored messaging can be measured at individual levels. Cost efficiency: Digital campaigns often allow for more precise targeting and less waste. However, this shift didn’t come without its challenges. Just because we have more data than ever doesn’t mean you can reconcile it across platforms and attribute its effectiveness to call marketing ROI.

February 18, 2025 - Below, I’ve provided some key statistics surrounding ROI, how to calculate it, and some information on the most popular (and profitable) digital marketing methods. So, what exactly is ROI? ROI is a performance metric used to evaluate the success of an investment.

October 9, 2023 - It can be difficult to directly tie the results of digital marketing campaigns to business revenue, but marketers still need a north star to help prioritize their work, prove their value to the company, and know where their efforts (and budgets) are best spent. That’s where ROI in digital marketing comes in. In this guide, we’ll dive into why it’s important to track ROI in digital marketing and how to do it, as well as key metrics to track based on your brand’s goals.

What is marketing ROI? It’s the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business.

April 23, 2025 - Automatically!Start for Free · Return on Investment (ROI) is a metric that measures how profitable your campaigns are. It compares how much you spent on digital marketing versus how much revenue that specific campaign generated.

Digital marketing ROI measures how effective your digital marketing efforts are, and determines whether they're worth investing in again. Learn more.

August 13, 2025 - You can see how much has been made in profit for each dollar spent on advertising. If you want to see whether you’ve been getting value out of your digital marketing investment, an ROI ... calculation is the best way to find out. With record amounts being spent on digital advertising, this is now more important than ever.

November 28, 2024 - Pages per Session: The pages per session metric measures the average number of pages visitors view during a single visit to your website. By tracking these metrics, you can identify areas where you can refine your landing pages and increase your conversion rates. In today’s digital age, businesses must ensure effective marketing strategies and deliver a good return on investment (ROI).

April 19, 2024 - ROI in digital marketing measures the profitability of digital initiatives compared to their costs. This helps with evaluating the effectiveness of marketing strategies in achieving business goals like increasing sales, generating leads, or ...

Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must measure their return on investment to gauge their success or failure.

August 6, 2025 - At the event, attendees are encouraged to sign up for the firm’s email list, follow the firm on social media, and most importantly, start working with the firm to design a new office building. After the event, the firm measures the number of email leads generated, new social media followers gained, and new contracts initiated. If the value of these is greater than the value of the collected marketing expenses, the firm has generated positive MROI from their event. Accurately measuring marketing ROI is key to improving your marketing strategies, no matter your industry or whether you’re an SMB or enterprise business.

December 22, 2023 - Not every attempt at measuring digital marketing ROI yields success. This case study · examines instances where organizations faced challenges and setbacks in their efforts · to quantify the returns on their digital marketing investments. By analyzing the factors · contributing to failure, this study provides valuable lessons and cautionary tales. It · emphasizes the importance of understanding pitfalls, refining methodologies, and

July 29, 2025 - Return on Investment (ROI) in digital marketing quantifies how effectively your campaigns convert spend into value. This is measured in revenue, leads, or conversions. But for today’s marketing leaders, ROI has evolved beyond a simple formula.

September 6, 2024 - Calculating marketing ROI—and, as part of that, ROAS (return on ad spend, which specifically measures profits based on how much is spent on the marketing platform itself)—can help measure the degree to which marketing efforts are contributing to the company’s profit and overall growth. This is also a great way to understand which elements of a campaign are working, what should be improved upon, and what should be scrapped. However, instead of just measuring your ROI during your campaign, we think it’s important to understand what it is you’re measuring before you create your digital marketing campaign.

January 23, 2025 - Return on Investment (ROI) in digital marketing is a crucial metric that measures the profitability of marketing efforts. It evaluates the effectiveness of digital marketing campaigns by comparing the revenue generated to the cost of the campaign.

One of the most important components of a marketing campaign is to evaluate its performance and impact and profit so that it can be determined whether or not your marketing efforts are actually helping the company improve its bottom line. The insights gained through the process can be used to drive future, data-driven strategies for smarter decision-making. Let’s explore the concept of return on investment (ROI...

April 10, 2024 - ROI, or Return on Investment, in digital marketing is the compass that guides marketers through the turbulent and often unpredictable seas of online advertising, social media campaigns, content marketing, and other digital strategies.

August 20, 2025 - If you have a positive return on investment, it means that your campaigns are bringing in more money than you are spending on them. Demonstrating digital marketing ROI is important because without measuring this, you are essentially marketing blind.