🌐
Google
marketingplatform.google.com › google marketing platform › tag manager › compare
Compare Free and Enterprise Versions - Google Tag Manager
Decide which Google Tag Manager solution is right for you. Then sign up for free or talk to a sales representative to get started.
🌐
Orbit Media Studios
orbitmedia.com › home › what is google tag manager and why use it? the truth about google tag manager.
What Is Google Tag Manager and Why Use It? The Truth About Google Tag Manager. | Orbit Media Studios
May 2, 2024 - Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
Discussions

Why is Google Tag Manager free? - Webmasters Stack Exchange
So I was wondering today why Google Tag Manager is free. Nothing is free in this world so I was trying to think what the benefit is to Google for having the service? With their other products I can More on webmasters.stackexchange.com
🌐 webmasters.stackexchange.com
April 5, 2017
Anyone Explain Google Tag Manager to me Please in Simple
Imagine your website is a physical store. Google Tag Manager (GTM) is like an advanced "camera system" that observes visitors when they enter your store and notifies your "partners" (such as Google Analytics, Google Ads, or Meta) about what those visitors do. For example, GTM can simply notify when a visitor arrives or provide more detailed insights, like tracking the areas they visit, the products they view, the items in their cart, or whether they complete a purchase or submit a form. However, it’s important to note that GTM itself does not analyze the data. Instead, it enables the tools you connect to it—like Google Analytics or Facebook Ads Manager—to perform the analysis and give you insights. Think of GTM as the messenger, not the decision-maker. The great part? Instead of installing a separate system for each of your partners, you install one GTM system and configure it to notify all your tools as needed. How GTM Works: Tags: Tags are the connections between GTM and your partners. Each tag sends specific information (like clicks, purchases, or video plays) to tools like Google Analytics or Meta Ads. Triggers: Triggers are the actions you want to monitor, such as a visitor clicking a button, submitting a form, or scrolling down a page. Variables: Variables are like reusable templates or placeholders for information. For example, you can store your Google Analytics ID in a variable and reference it across multiple tags. If the ID changes, you only need to update the variable once, and all related tags will update automatically. To set it up, you install a JavaScript tag on your website. Then, by configuring triggers, tags, and variables, you can track visitor behavior and share that data with the tools you use to analyze it. More on reddit.com
🌐 r/GoogleTagManager
23
8
January 19, 2025
Is Google Tag Manager a necessity in my website? Are there any other vital components I'm missing?
If you're comfortable adding tags to your site manually, you 100% DO NOT need GTM, and furthermore, I would say you're better off. It may save you time, but GTM often makes it too easy to add tags, and it adds a lot of javascript bloat to the site and starts affecting load times. I use it as a way to test out new things, but if it's code I know I am going to be keeping permanent, I move it to hard code. Where GTM is great is for non-coders to be able to easily measure conversions by creating events and specifying triggers. But if you know how to push information to the data layer without GTM, you really don't need it. More on reddit.com
🌐 r/SEO
12
19
September 16, 2020
Anyone got work to offer? Will be willing to do for Free
Dude get a small domain and hosting probably costs you like 10 bucks, get the cheapest in the market. You can install a basic wordpress website theme to try tracking forms and further data. Ecommerce themes are also available for free, try to install to learn the basic Ecom tracking. Stop expecting a random stranger to hand you their website so that you could learn. I'm sorry this might be the rudest comment you received today. TAKE CHARGE OF YOUR OWN LEARNING More on reddit.com
🌐 r/GoogleTagManager
27
0
November 26, 2023
🌐
Google Support
support.google.com › tagmanager › answer › 6102821
Introduction to Tag Manager - Tag Manager Help
Google Tag Manager is a tag management system that allows you to set up and manage tags on your site without changing your website's code. To use Tag Manager, you add 2 snippets of code to each page of your website.
🌐
Analytics Mania
analyticsmania.com › post › reasons-why-you-should-use-google-tag-manager
12 Reasons Why You Should Use Google Tag Manager in 2025
April 4, 2025 - Google Tag Manager is free software from Google that allows you to install various types of code (tags) to your website. Good examples of tags are Google Analytics tracking codes, Google Analytics event codes, Google Ads conversion scripts, ...
🌐
Google
tagmanager.google.com
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
🌐
Searchengineacademy
searchengineacademy.com › home › what is google tag manager, and why do you need it?
What is Google Tag Manager, and Why Do You Need It?
Simply put, Google Tag Manager is another free tool from Google. You put one piece of code on your website once, and you can forever manage all “tags” (like Google Analytics, Facebook tracking pixels, CrazyEgg ...
Published   February 6, 2025
🌐
Oberlo
oberlo.com › ecommerce-wiki › google-tag-manager
What is Google Tag Manager (GTM)? - Key benefits of using GTM
Google tag manager (GTM) is a free tag management platform that enables marketers to deploy and track marketing data by easily adding code snippets to their website or app.
🌐
Google
developers.google.com › tag platform › tag manager
About Google Tag Manager | Tag Platform | Google for Developers
Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app, from an easy-to-use web interface.
Find elsewhere
🌐
Moz
moz.com › homepage › the moz blog › an introduction to google tag manager
An Introduction to Google Tag Manager (GTM) | SEO - Moz
April 23, 2024 - If you’re working with the free version of GTM, you can have up to three different workspaces, one default workspace, and two others. But if you use Google Tag Manager 360, you can create an unlimited amount of workspaces.
🌐
IdeaDigital Agency
ideadigital.agency › главная › блог › advertising › useful tips for using google tag manager
Google Tag Manager: What it is, why you need it, and how to set it up
April 8, 2025 - Google Tag Manager is a free tool from Google for managing various codes (tags) on a website.
Price   $
Address   ул. Мечникова, 19, 49000, Днепр
🌐
TinyIMG
tiny-img.com › tinyimg homepage › blog › blog what is google tag manager used for
What is Google Tag Manager and How to Use It in 2025 | TinyIMG
September 27, 2024 - Google Tag Manager is a must-have tool for anyone who tracks their website analytics, conversion, remarketing, and more. Setting it up is completely free and only requires having a Google Account.
🌐
WPBeginner
wpbeginner.com › home › beginners guide › how to install and setup google tag manager in wordpress
How to Install and Setup Google Tag Manager in WordPress
September 23, 2024 - Google Tag Manager (GTM) is a free tool by Google that lets you add, update, and manage code snippets called tags on your WordPress site.
🌐
Analytics Mania
analyticsmania.com › post › how-to-install-google-tag-manager
How to Install Google Tag Manager on your Website
October 13, 2025 - Before we install it, let’s quickly cover what Google Tag Manager is. GTM is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or app without having to modify the code.