February 4, 2023 - Market research tools are mechanisms ... or services. Market research tools may include data analytics, social media monitoring, competitor intelligence and predictive analytics....

October 20, 2022 - ... TL;DR: Google Trends provides a real-time window into the world’s search interests, showing what people are searching for on Google and how those trends evolve. ... Google Trends is a free tool that helps businesses analyze search term ...

Location: Where do your customers live and where can your business reach? Market saturation: How many similar options are already available to consumers? Pricing: What do potential customers pay for these alternatives? You’ll also want to keep up with the latest small business trends. It’s important to gain a sense of the specific market share that will impact your profits. You can do market research using existing sources, or you can do the research yourself and go direct to consumers.

April 30, 2024 - He told me, “Glimpse is my favorite research tool. It’s quick and easy to use, allowing me to design and launch short surveys for real-time insights on trending topics.” · Writers for the HubSpot Marketing Blog have also used Glimpse to run short, 100-person surveys for articles (case in point: Are Sales Reps Rushing Back to the Office?).

January 16, 2020 - The Pollfish Market Research Terms Glossary is your go-to reference for online survey terminology, with over 100 definitions of common research terminology.

June 15, 2025 - Market research can be conducted in many different ways, including surveys, product testing, interviews, and focus groups. Market research is a critical tool that companies use to understand what consumers want, develop products that those consumers ...

January 2, 2025 - Google has access to billions of first-party data points based on what people are searching for online. For market research purposes, users can tap into Google Trends to see the popularity of searches over time.

September 16, 2025 - Explore 21 market research tools & resources to understand your customers, competitors, and trends. Qualaroo. BuzzSumo. Statista, Tableau & more.

October 9, 2025 - It analyzes a sample of Google search data to show the relative popularity of a search term or topic over a specific period. This can be incredibly valuable for market research, helping you understand consumer behavior and identify emerging interests. For example, you can compare the search interest for different products, like "electric car" vs. "hybrid car," to see which is gaining more momentum. Google Trends allows you to view data in various ways, such as seasonally and geographically, and lets you see related search queries as well.

August 21, 2025 - And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just happen to have the lowdown on 35 market research tools and resources that can help you stay close to your target consumer.

January 15, 2025 - You can also compare different terms. You can do a lot of things with Google Trends data, including: Finding topics that are growing in popularity to blog about ... Page Insight by Meta is a fantastic free market research option if you use Facebook to market your business. And, if you don’t use Facebook for marketing yet, you probably should. With 2.9 billion monthly active users, it’s one of the best social media platforms for marketing. The tool ...

July 18, 2022 - Methods for conducting market research include but are not limited to: focus groups, in-depth-interviews (IDIs), online ethnography, written or video-based surveys, and usability testing (read more on this below).

January 23, 2025 - With Tableau, businesses can visualize, clean and combine their data to understand their customers and spot trends and gaps in the market. The Tableau Desktop website allows you to sign up for a free trial. Google Trends is a great starting point for businesses to access real-time data and gauge public interest in specific topics. Using Google Trends, entrepreneurs can see how often people search for a particular term on Google search, YouTube and Google News. You can filter searches by location to identify where your target audience resides. BuzzSumo is a powerful tool for tracking media mentions, backlinks and social shares, so it’s ideal for content marketing and competitor analysis.

September 18, 2025 - A little skepticism (and sometimes ... your research on track and your results relevant. Since it can be helpful to know what questions are being asked online, the Answer the Public tool can be used to your advantage, especially as you embark on creating a strategic digital marketing and content marketing plan. Entering your particular topic on the search page will display a list of different questions, common search terms, topics, and ...

January 11, 2023 - One-on-one interviews are an effective research tool for companies looking to get opinions on sensitive topics that respondents may not feel comfortable discussing in a group setting. Companies use focus groups to help determine the most effective marketing messages to send to potential customers, select flavors for products, develop pricing, select packaging and even to assist with naming products and services.

October 13, 2025 - There are also industry reports and whitepapers published by research firms or trade associations that are sometimes free (or available at a library). “Open data” is a term you might hear – it refers to datasets made freely available for anyone to use. For example, local governments might release transportation usage stats, or a research group might publish survey results for others to analyze. Further market research tools can be derived from APIs (application programming interfaces), which enable various platforms to pull in data programmatically – for example, by fetching social media trend data or Google search trends to gauge consumer interest.

December 18, 2022 - Just type in a search term, a hashtag, or a website URL, and you’ll see every mention of that brand or product on a social media monitoring platform. The unique benefit of this tool is that you can use it to get actionable insights for a brand from multiple social media sites. ... Pricing plans start from $99 per month. Google Trends is a tool for researching ...

Here are some of the best market research tools to get you started: Google Trends (along with the Google Keyword Planner) can help you gauge consumer interest in trending topics. It can also help attune your SEO strategy and marketing campaigns ...

Shows how frequently your search term is entered into Google compared with the site’s total search volume over a specific period of time. Provides keyword-related and geographic data about Google’s users. Can be used for comparative keyword research and to uncover keyword spikes triggered by events. Gives you a more comprehensive perspective on the news, opinions, posts and perceptions affecting your brand. ... This tool will give you all the information you need for uncovering market trends, understanding consumer behavior and gaining market insights, ready for your product launch.