The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers.

3 weeks ago - We're using A.I. to know who's actively in markets to buy products, says Zeta Global's Steinberg

1 week ago - Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing agenda closer to its business groups.

Today they are high tech but still aim to delight. ... The Metropolitan Opera has invited 70 influencers to help convince a younger, online audience that opera isn’t scary or even unaffordable. ... Los hábitos y composición de las familias modernas, junto con la venta de pinos artificiales, presentan un nuevo reto para los productores en EE. UU. ... Tree farmers and the marketing group that supports them want more Americans to buy live-cut trees.

2 weeks ago - Marketers share how they navigated the maze of tariffs and regulatory changes this year.

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Meaningful product tweaks enable incremental sales, and while most marketers don’t influence product, you can gradually change that with customer insight. ... The alcohol-free beer brand, which launches its fourth product today, is pursuing innovation that drives incrementality to the category, rather than just being a substitute for alcoholic beer.

In March, the CPG giant’s new chief executive announced that the company would allocate half of its media budget to creator-led marketing. It was a seminal moment for a sector that has worked to prove its value on media plans in recent years.

Novo Nordisk enters 2026 on the defense as it faces a ‘must-win’ battle in the U.S. market

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Motive Appoints Starr SVP, Market-Business Development ... Ed Starr is charged with the agency's growth strategy and diversification. ... Visit Lauderdale's New Pitch: 'Never Lose Your Splash' ... That's the rallying cry anchoring a new campaign by agency Spark for Visit Lauderdale that breaks ...

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

2 weeks ago - Peyton observed that human beings are naturally social – “We want to be together, and we want to sit down, and we want to celebrate” – and suggested that the casual dining market is simply getting back to an equilibrium that existed pre-Covid. ... Faced with high levels of fraudulent ads from China, Meta chose to accept that rather than crack down on scams and suffer a hit to revenues, according to a report by Reuters. The news comes just weeks after another Reuters’ exposé, which revealed that fraudulent ads accounted for around 10% of Meta’s 2024 revenues, or roughly $16bn.

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

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October 24, 2025 - For college students studying marketing and planning to enter the profession, selecting the right city is a crucial first step in building a successful career. Gallup data shows that 51% of jobs are hybrid in 2025, with this preference continuing ...

4 days ago - Merger & Acquisition News By Kendra Barnett December 23, 2025 · 2026 is poised to become another record-smashing year for M&A in tech, media, and advertising. READ FULL STORY > Experiential Marketing By Bianca Brutus December 23, 2025

Content Marketing · Retrieved from Snapchat on April 23, 2021 · As the debate rages over teen social media access, Apple may hold the key to more effective regulation. Social Media Updates · Retrieved from Instagram on December 17, 2025 · Now you can watch Reels on your home TV set. Social Media Updates · More stories · Subscribe to Social Media Today for top news, trends & analysis ·

Inside the rise of AI strategists—and how they’re reshaping marketing

3 weeks ago - Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season. By Retail Dive Staff • Dec.