The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers.

1 day ago - Lester Holt's move away from the Nightly News desk led the way.

The Drum Awards Judge of the Day: Kandace J. Barker charts the future of B2B marketing

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.Become a Client ... 2025 was a big year for cryptocurrency. Cryptocurrency payment users grew 24.8%, to 4.9 million US adults, per our forecast. Between institutional buy-in and unprecedented support at the highest levels of the US government, the crypto market hit record highs—before plummeting in the final months of the year.

Meaningful product tweaks enable incremental sales, and while most marketers don’t influence product, you can gradually change that with customer insight. ... The alcohol-free beer brand, which launches its fourth product today, is pursuing innovation that drives incrementality to the category, rather than just being a substitute for alcoholic beer.

Today they are high tech but still aim to delight. ... The Metropolitan Opera has invited 70 influencers to help convince a younger, online audience that opera isn’t scary or even unaffordable. ... Los hábitos y composición de las familias modernas, junto con la venta de pinos artificiales, presentan un nuevo reto para los productores en EE. UU. ... Tree farmers and the marketing group that supports them want more Americans to buy live-cut trees.

November 27, 2012 - We're using A.I. to know who's actively in markets to buy products, says Zeta Global's Steinberg

June 18, 2025 - ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a new brand platform and biggest marketing push since ITVX.

Inside the rise of AI strategists—and how they’re reshaping marketing

May 1, 2025 - 5 November 2025 | Learn how to turn raw marketing data into actionable insights that improve ROI and campaign strategy.">Data Analytics · Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing...

Wall Street Journal reporters corrupted the AI in charge of the newsroom vending machine. Lessons and hilarity ensued. Constantine von Hoffman | Dec 18, 2025 at 10:20 am ET ... Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations. Constantine von Hoffman | Dec 18, 2025 at 9:21 am ET ... Marketing mix models often fail because insights stop at analysis.

A student who has been working in marketing while doing a degree says she feels like she is "winning".

2 weeks ago - Startups are seeing significant funding, especially post-2020. Companies like Honasa Consumer and Godrej Consumer Products are actively acquiring brands. The market is evolving with a focus on efficacy and education, moving beyond traditional ...

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Content Marketing · More stories · Subscribe to Social Media Today for top news, trends & analysis · Instagram Chief Outlines the Challenges of AI Content · Instagram Implements New Limits on Hashtag Use · X Publishes 2026 Marketing Calendar · Chinese Officials Weigh US TikTok Proposal ·

3 weeks ago - California regulators have paused a 30-day sales suspension for Tesla. This decision offers Tesla relief in its largest US market. The state had accused the company of misleading consumers about its self-driving capabilities.

Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season. By Retail Dive Staff • Dec.

Peyton observed that human beings are naturally social – “We want to be together, and we want to sit down, and we want to celebrate” – and suggested that the casual dining market is simply getting back to an equilibrium that existed pre-Covid. ... Faced with high levels of fraudulent ads from China, Meta chose to accept that rather than crack down on scams and suffer a hit to revenues, according to a report by Reuters. The news comes just weeks after another Reuters’ exposé, which revealed that fraudulent ads accounted for around 10% of Meta’s 2024 revenues, or roughly $16bn.

This Week in Canadian Marketing – September 13, 2025: Netflix’s Ad Buy Breakthrough, Cross-Platform Video Planning, and SocialEast Heads for a Sellout