With video capabilities available on smartphones, video marketing is also an affordable and easy tactic to implement, no matter your business type or resources. Below, I’ve compiled a few statistics to show how companies use this medium to reach, educate, and nurture their customers. Short-form videos, including TikTok, Instagram Reels, and YouTube Shorts, are the most widely used video formats by marketers, with 29.18% incorporating them into their strategies.

July 1, 2025 - Nowadays, it’s more about standing out above other small businesses, which entails a strong branding strategy. Websites are new-school. A majority of consumers (81%) across all ages say that it’s important for businesses to have a website. If they can’t find a business’s site, then many will look elsewhere. Gen Z is the only gen that prefers online shopping. The rest still have their hearts set on in-person shopping, though across generations, digital marketing still plays a big role in the decision-making process.

Most small business owners (nearly half) allocate $0–$499 a month for their marketing. (Taradel, 2023) 71% of small businesses say access to performance tracking and reporting is extremely important when choosing a marketing service.

August 9, 2024 - Video marketing and content marketing are excellent strategies to engage your audience. 14. 47% of American consumers shop at small businesses between two and four times each week. This statistic indicates a benefit for both consumers and business ...

January 2, 2025 - Welcome to your complete guide to small business marketing statistics for 2025!Marketing moves fast, and keeping up with the latest trends can feel overwhelming. That's why we've done the heavy lifting for you - analyzing hundreds of reports, crunching the latest numbers, and compiling over 250 statistics that matter for your business.From AI's rising influence

Ready to uncover the value of marketing as a small business? Here are an impressive 50 stats that are sure to help you understand how effective marketing is for driving leads and revenue. We’ve even categorised the statistics based on the marketing channel so you can understand the value of investing in these as a business.

November 30, 2023 - TikTok is a better platform for reaching younger audiences. Over 32.5% of its users are between 10-19, and 29.5% are aged 20-29. Experiment with TikTok marketing to reach Gen Z and millennials. [Statista] 13. Mobile devices generate 54.4% of global web traffic. Small businesses must build mobile-optimized websites to create a credible online presence.

November 20, 2023 - In 2022, the average open rate for marketing emails across all industries was just under 18%, with nonprofit email organizations on the upper end of the statistic (31%) and the health and fitness industry on the lower (10%).

November 14, 2024 - However, for growing businesses, that number could climb as high as 14% or more. Meanwhile, medium-sized companies can spend anywhere from $5,000-10,000 per month on SEO. Larger brands can spend anywhere from $10,000-20,000 on SEO per month, depending on where they are in their strategy. Similar to SEO, this small business marketing budget statistic shows that growing businesses also prioritize social media when planning their spending.

January 11, 2024 - Whether you’re a small-business owner handling your own marketing strategy, a freelance marketer hoping to keep on top of trends or a consumer hoping to become more marketing literate, small-business marketing statistics offer valuable insight. The following numbers can give you an idea of the ins and outs of what it takes to effectively market a product or service when you don’t have the brand recognition that larger businesses are able to rely on. The tools and tips you need to start your business. ... Though social media is often only valued for its brand-awareness capacities — and, indeed, 44% of businesses depend on it for that purpose — 41% of small businesses also rely on social media to drive revenue.

February 14, 2022 - Here are 100+ digital marketing statistics shared by industry-leading firms, marketers, research groups, and blogs, related to small and medium online businesses. In collecting this data, we tried our best to curate and validate the most recent information for starting a business and SME marketing planning for 2022 and beyond.

October 22, 2025 - As a small business owner do you every struggle to identify where you should be focusing your marketing efforts? You want to generate more high-quality leads and make sure you are maximizing your return on investment, but where should you start? The statistics below will give you some ideas where you might want to start... Why is this important for you?

October 1, 2024 - 92% of business owners believe that having a website is the most effective digital marketing strategy. ... 83.3% of small business owners use Facebook for social media advertising, and 47.9% use Instagram, while 18.1% use youtube. Sources: (Storybox, VerticalResponse, Statista, OptinMonster,)

June 25, 2025 - Current data shows that 90% of marketers benefit from increased brand awareness through social media. Engagement rates on platforms like Facebook and Instagram reveal how audiences interact with your content.

January 22, 2025 - Over three-quarters (76%) of small businesses surveyed are using Facebook as part of their social media marketing, followed by Instagram at 63%, and LinkedIn at 43%. This means businesses know where to find their audience: Facebook is the most ...

August 9, 2024 - Blend tech-savvy strategies with the authentic, community-focused charm that small businesses are known for. The statistics in this report are derived from two separate surveys. We surveyed 1,000 U.S. consumers across a range of demographics and geographic regions, and 400 U.S. small business owners and marketing managers across a range of industries from March 12th to 14th, 2024.

Social media drives visibility ... shoppers research social media before making a purchase. 90% of small businesses leverage social media in their marketing strategy....

April 28, 2025 - 63% of marketers say driving traffic ... look at competitors more than once a year (Source) 67% of small businesses use AI for their content marketing strategy and SEO (Source)...

Location: Where do your customers live and where can your business reach? Market saturation: How many similar options are already available to consumers? Pricing: What do potential customers pay for these alternatives? You’ll also want to keep up with the latest small business trends.