(edit Most barrels...) won't last very long as fire pits. I know this from burning trash when I was a kid. By the time the barrel was full it was falling apart. I never counted, but I would expect it to work well for about 10-20 burns and maybe 50-60 burns before its paper thin and falling apart.

Edit: The thickness of the metal is what matters. 18 gauge drums are what I find to be the industry standard; 18 gauge won't last very long in my opinion. A thicker drum would last longer. I personally own a fire pit object that is very thin, which probably would not last more than 10 burns. So it goes to show that any ol' manufacturer may not necessarily make a decent product.

I have seen barrels converted to wood stoves. I have seen some of them fall apart and I have seen some stand for decades. This is due (primarily) to the thickness of the steel.

Edit2: Product reviews are probably important when you can't get the actual specifications. Amazon has reviews for the example product that you linked... 3.5 stars is not so hot.

Answer from Ben Welborn on Stack Exchange
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Bonfire By Design
bonfirebydesign.com › home › shop
Shop | Custom Fire Pit Rings & Covers | Bonfire by Design
March 16, 2024 - We offer standard sizes and options for smokeless fire rings, designed fire pits, fire accessories, and metal art, all made with American-made steel and crafted in the USA. All of our products are made to order, so we can customize them to fit your existing fire pits or your future construction plans for that perfect outdoor fire.
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Americanaftermarketsmetalworks
americanaftermarketsmetalworks.com › collections › firepits and firepit cooking grates
Custom Metal Firepits & Personalized Fire Rings - American Aftermarkets Metalworks
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A fire pit ring is the metal frame that contains the fire, while a liner is an additional protective layer that sits inside your fire pit. Both help with safety and durability.
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ashandemberoutdoors.com
ashandemberoutdoors.com › fire pits & more › fire pit rings & liners
Fire Pit Rings & Liners | Ash & Ember
How do I maintain my fire pit ring?
Regular cleaning and occasional touch-ups with high-temperature paint will keep your fire ring looking great and performing well.
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ashandemberoutdoors.com
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Adding a fire ring to your existing fire pit can help protect it from heat damage and extend its lifespan. It also provides a clean, finished look.
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Fire Pit Rings & Liners | Ash & Ember
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Personalized Fire Ring | Custom Firepit Designs - American Aftermarkets Metalworks
Customized Fire Ring
Customized Fire Ring Want a special touch for your outdoor space? Check out our personalized fire rings: Custom Designs: From logos and wildlife scenes to names, dates, and phrases - let us know your vision in the personalization box. For custom logos, email us at: [email protected]. Key Features: Made in-house from durable 11g steel for long-lasting performance Measures 30" x 30" x 16" Proudly made in America Perfect for backyards, camps, cottages, or as unique gifts Crafted by a small business Please note raw steel will patina over time. The patina is a beautiful, rustic finis
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Michigan-made
michigan-made.com › rebelmetalworks › category › metal-art › fire-pit-rings › custom-fire-pit-ring
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Fox River Fire Rings
foxriverfirerings.com › home › fire rings
Custom Metal Fire Rings | Fox River Fire Rings
Our custom outdoor metal fire rings are available with several designs and sizes. Each can also be personalized with custom metal engraving
Top answer
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(edit Most barrels...) won't last very long as fire pits. I know this from burning trash when I was a kid. By the time the barrel was full it was falling apart. I never counted, but I would expect it to work well for about 10-20 burns and maybe 50-60 burns before its paper thin and falling apart.

Edit: The thickness of the metal is what matters. 18 gauge drums are what I find to be the industry standard; 18 gauge won't last very long in my opinion. A thicker drum would last longer. I personally own a fire pit object that is very thin, which probably would not last more than 10 burns. So it goes to show that any ol' manufacturer may not necessarily make a decent product.

I have seen barrels converted to wood stoves. I have seen some of them fall apart and I have seen some stand for decades. This is due (primarily) to the thickness of the steel.

Edit2: Product reviews are probably important when you can't get the actual specifications. Amazon has reviews for the example product that you linked... 3.5 stars is not so hot.

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"what (are) the advantages of having one..." "to avoid direct heating of the surrounding rock/concrete"

Yes, the advantage is to reduce direct conductive and radiant heat transfer to the surrounding material. Heating clay bricks, rocks, stones, concrete, decorative bricks/pavers, etc. will cause them to crack and crumble. Sometimes immediately, sometimes over a period of time. Sometimes explosively and dangerously, due to moisture in the stone/clay/concrete (unless you use special refractory brick).

I agree with other comments and posts, a DIY job is fine but thicker steel/iron is the key to good performance. I would say 12 gauge would be minimum thickness.

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Amazon
amazon.com › AnBaiMei-Outdoor-31-Inch-Diameter-Campfire › dp › B0CFV8XRSL
Amazon.com : AnBaiMei Round Outdoor Fire Pit Ring Insert 31-Inch Inner 35-Inch Outer Diameter, Heavy Duty Metal Steel DIY Firepit Liner Campfire Rings for Outside Wood Burning Above or In-Ground, Black : Patio, Lawn & Garden
Amazon.com : AnBaiMei Round Outdoor Fire Pit Ring Insert 31-Inch Inner 35-Inch Outer Diameter, Heavy Duty Metal Steel DIY Firepit Liner Campfire Rings for Outside Wood Burning Above or In-Ground, Black : Patio, Lawn & Garden
Find elsewhere
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Makertable
makertable.com › products › custom-text-steel-fire-pit-metal-outdoor-backyard-fire-ring-personalized-home-patio-decor
Custom Text Steel Fire Pit - Metal Outdoor Backyard Fire Ring, Personalized Home Patio Decor, Outdoor Garden Decor
Custom Text Steel Fire Pit - Metal Outdoor Backyard Fire Ring, Personalized Home Patio Decor, Outdoor Garden Decor
Elevate your outdoor space with our Custom Text Steel Fire Pit. Made from durable steel, this fire ring adds a unique and personalized touch to your backyard, patio, or garden. Gather around the fire and experience its cozy and inviting atmosphere, whether you're grilling, enjoying some quiet time, or enhancing your garden decor. This fire pit is designed to withstand the elements, ensuring a long-lasting addition to your home. Combining functionality with personalized style, it's the perfect feature for creating unforgettable moments and adding a special touch to your outdoor space. Don't mis
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Conversecustom
conversecustom.com › listing › 652363095 › personalized-fire-ring-metal-fire-pit
Personalized Fire Ring | Metal Fire Pit | Custom Steel Fire Ring | 11th Anniversary Gift | Custom Wedding Gift | 3 Piece Fire Ring
Weight: Approximately 60-70 lbs ... coating/paint is applied to this ring due to high temperatures) ❂ Can be made to custom size, please contact us for details ❂Disclaimer: Each piece of artwork is custom made and may have ...
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Ash & Ember
ashandemberoutdoors.com › fire pits & more › fire pit rings & liners
Fire Pit Rings & Liners | Ash & Ember
A fire pit ring is a durable metal liner that helps contain your fire, making it safer and more controlled. Whether you’re building a custom fire pit or upgrading your existing one, a fire ring is a practical and stylish addition that protects your fire pit walls from heat damage and ensures ...
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Tpcnsmore
tpcnsmore.com
TPC n'smore, Custom Campfire Rings, Thick Steel Campfire Rings, Round Campfire Rings, Square Campfire Rings, The Perfect Campfire Ring, Custom Size Campfire Rings, Fire Pit, Located in Brewer/Bangor Maine.
TPC n'smore offers custom steel campfire rings, thick steel campfire rings, round or square campfire rings, fire pits, the perfect campfire ring made in Maine. Discounted large volume orders. Located in Brewer/Bangor, Maine.
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Custommetalprojects
custommetalprojects.com › fire-pits--rings.html
Fire Pits & Rings - Custom Metal Projects LLC.
20. ​ Fire Rings rolled 1/8" steel, 4" legs. 30” dia x 16” tall $200.00 36” dia x 16” tall $300.00 48” dia x 16” tall $350.00 60” dia x 16” tall $400.00 Fire Pits rolled 1/8" steel,...
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Bonfire By Design
bonfirebydesign.com › home
Bonfire by Design | Fire Pit Rings & Fire Pit Covers
October 20, 2025 - We hand-make lots of custom metal fabrication items, from the perfect smokeless fire pit ring inserts, custom fire rings, and fire pit covers for your home and garden.
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Starfire Direct
starfiredirect.com › collections › fire-pit-rings
Fire Pit Rings | Professional DIY Fire Feature Components | Starfire Direct
Discover premium fire pit rings engineered for DIY projects. Features heavy-duty steel construction, multiple size options & heat resistance up to 1,500°F. Perfect for custom fire features.
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Sunnydaze Decor
sunnydazedecor.com › home › sunnydaze fire pit rings & diy liners
Fire Pit Rings & Liners | Sunnydaze Decor | Free Shipping
Fire pit insert kits include everything you need to create a base for your own DIY custom fire pit. These can be used as a liner for custom in-ground fire pits or as a fire pit rim for above-ground designs. An in-ground fire pit ring adds the finishing touch to hardscaped fire pits.
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Reddit
reddit.com › r/diy › fire pit ring
r/DIY on Reddit: Fire Pit Ring
October 12, 2023 -

Looking for some assistance on proper materials and execution. My family owns property where we have a cabin. We currently have a fire pit, but it doesn’t have a ring or stones around it. It’s just an area in the ground about 3 feet in diameter, some brick/stone (yes, the kind that withstands the heat) to demarcate the area. I was looking to get them a ring about 5-6 feet in diameter, but they’re fairly expensive. Any thoughts on how I can make one, buy the materials and have someone do it, or should I just pay the full price and have it made for me? Thanks!

Photo from Fire Pit Screens to depict what I’m describing.

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Pinterest
pinterest.com › explore › home decor › home accessories › fireplace › metal fire pit ring
Metal Fire Pit Ring
Metal Fire Pit Ring Ideas: Find nature-inspired cutouts and rustic charm for your backyard.
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Firepitfactory
firepitfactory.com
Fire Pit Factory. Fire Pit Liners and inserts. Metal Pit Covers - Fire Pit Ring, Metal Fire Pit Covers, Steel Fire Pit
A complete selection of stainless steel fire pit liners, ring, conical shape metal fire pit covers. Custom fire pit spark screens. HigleyWelding Rogers, Mn fire pit ring