February 18, 2025 - User engagement sometimes refers to the active users but sometimes it doesn’t. Actually this metric and its definition vary from developer to developer. And different app marketers might see it from different perspective. Usually it means how many time users have opened your app on their device in a given time period. Also, other actions taken by users like doing a specific action or spending money on IAPs could be considered user engagement too. User interactions with the mobile app could be categorized in two sections: interval (frequency of their usage) and session length.

September 21, 2024 - The best way to do this is to track different metrics to see how your app is performing. How else are you going to measure how successful it is? This guide is perfect for anyone who just launched an app or for people who are in the pre-launch phase of development. It’s also helpful information if you’ve had an app out for a while, but you’re just not quite sure what you should be tracking. There are four main types of mobile app metrics that are trackable.

June 5, 2025 - In this guide, we’ll walk through the top 10 mobile application KPIs to track, from DAU and churn rate to push opt-ins and session length. We’ll also explore how to interpret each metric, connect it to your consumer engagement strategy and turn numbers into outcomes using the Braze platform.

July 23, 2024 - Harness the power of app metrics for smart campaign decisions. Explore our hub to measure, analyze, and optimize your app's performance.

August 17, 2022 - All mobile app metrics you should know about when marketing your app.

October 16, 2025 - Mobile app metrics are objective measures of the specific aspects of your app. Here are some essential metrics you should track.

October 16, 2024 - We’ve gathered the most essential mobile app performance metrics that will give you a clear picture of how your app is performing. By understanding these metrics, including app download metrics and in-app purchase metrics, you can fine-tune your strategies and boost customer retention.

Top 6 Metrics for Evaluating the Success of Your Mobile App. How many users actually download and intend to use an app is the primary indicator of its success.

August 12, 2025 - The goal of tracking app engagement ... app analytics means collecting, tracking, and monitoring data from a mobile application to understand its usage by the target audience and see how well it is performing....

June 25, 2024 - By harnessing the power of tools like Adobe Analytics mobile app metrics, app Annie analytics API metrics, and Google Analytics Firebase, businesses can measure the effectiveness of their app and make data-driven decisions.

June 14, 2024 - Session length measures the time users spend in the app per session. Longer session lengths generally indicate higher engagement and a more compelling user experience. This metric helps to identify which parts of the app are most engaging or which might be causing frustration.

September 29, 2023 - This section explores the transformation of mobile app performance measurements, emphasizing the transition from elementary markers to sophisticated and revealing KPIs. In the early days, success was primarily gauged by the app’s number of downloads. Although this metric provides a basic understanding of an app’s reach, it needs to offer insights into user engagement, retention, or overall satisfaction.

August 25, 2025 - How to track: Most app stores provide basic download data, while more sophisticated mobile app KPI metrics platforms like AppsFlyer and Adjust offer deeper insights, including attribution data. In addition, these tools can segment downloads by source, geography, and campaign.

July 18, 2025 - Metrics like conversion rate and LTV provide insights into monetization and app profitability. Satisfaction scores (CSAT, NPS) and in-app feedback offer direct insights into user satisfaction and areas for improvement.

April 11, 2024 - Mobile app performance metrics are crucial for a winning 2024 strategy. Our guide spotlights 10 essential mobile app performance metrics - user engagement, revenue, acquisition costs and more - you can't ignore.

October 22, 2019 - The number of downloads talks about the number of people aware and interested, and says nothing about the success of the mobile app. It assures you though, that your marketing campaign was a real success, and optimised for the app stores. When you have released an app for two different stores, make sure you check both of them individually to understand which market is truly interested in your product. ... This is another important metric as it tells you more about where your customers are coming from, and which part of the marketing campaign worked in favour of acquisition.

3 weeks ago - Viral coefficient metrics reveal your app’s organic growth potential. Different apps require different analytics tools depending on their complexity, scale, and goals. Google Analytics for Firebase: Free and powerful, offering user tracking, funnels, and attribution reports. Mixpanel: Advanced behavior analytics, segmentation, and retention tracking. Amplitude: Ideal for product analytics and cohort analysis. Appsflyer: Specializes in mobile attribution and campaign ROI tracking.

Site owners should aim for good ... metrics include: Largest Contentful Paint (LCP) under 2.5 seconds, Interaction to Next Paint (INP) under 200 milliseconds, and Cumulative Layout Shift (CLS) under 0.1....

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August 12, 2025 - Other web & app analytics give you estimates, Matomo gives you answers.