September 18, 2024 - The formula to calculate the retention rate is equal to the difference between the number of customers at the end of the period and new customers, divided by the number of customers at the beginning of the period.

Calculate your company's MRR churn rate by dividing the MRR churn by the total MRR at the beginning of the month. We've explained that user retention provides important feedback on your company's product, marketing, customer service, and pricing.

February 22, 2023 - This is written as a percentage of total customers who remained with the brand throughout the time period. For example, if your app starts the month with 100 users and ends the month with 80, your app’s retention rate would be 80%.

The following steps provide a guide for you to calculate your employee retention rate: Start by determining the time period you want to measure. This can be, for instance, a fiscal year, a quarter or a six-month period.

April 12, 2025 - The formula is: Annual Retention Rate = (1 - Monthly Churn Rate)^12. Remember, churn is the opposite of retention, so your monthly churn rate is simply 1 - your monthly retention rate.

September 12, 2025 - At the end of the month, you add $50,000 due to current customers upgrading their plan, lose $20,000 due to downgrades and lose $10,000 from customers canceling (churn). Plugging the numbers into the formula, the calculation would look like this: [($100,000 + $50,000 – $20,000 – $10,000)/$100,000] x 100 = 120% NDR · It’s especially critical to calculate your retention rate so you have a benchmark to compare against.

August 26, 2025 - Next, you need to know how many members you had at the end of that period of time. This number is represented by ME in our formula. Tip: If you’re calculating your current retention rate it might be as easy as determining how many members you currently have.

August 11, 2025 - Say a company has 100 customers at the start of the period (S), ends the period with 100 customers (E), and adds 10 customers over the period (N). The organization has a customer retention rate of 90 percent: [(100-10)÷100] x 100 = 90%. By ...

March 31, 2025 - (Number of employees at the end of a set time period / the number of employees at the start of a set period) x 100 = retention rate percentage. The following table shows an example of the simple formula in practice:

August 24, 2023 - At its core retention is at its core, retention rate is how many clients you keep each month. Your monthly retention rate is one minus monthly churn rate.

To calculate your customer retention rate, take the number of customers you have at the end of the period and remove the number of new customers acquired during that period. Then divide that number by the customers you started with.

February 28, 2022 - Rolling retention rate helps you account for long-term retention based on only two data points. But it’s important to update this metric periodically as user activity grows. Rolling retention can be quite limiting if used on its own, as it applies the same weight to the most and least active users. Monthly recurring revenue (MRR) is the monthly revenue from subscription payments.

June 13, 2025 - 3,200 - 62 = 3,138 3,138 / 3,200 x 100 = 98% retention rate · In the next three months, 125 more employees leave the organization.

Calculating the Retention Rate can be done a couple of different ways. Your Aggregate Retention Rate is simply the total number of monthly active users divided by the total number of installs.

June 30, 2025 - For example, if you started Q2 with 1,000 customers, acquired 200 new customers during the quarter, and ended the period with 1,050 customers, here’s how the formula applies: Your Q2 Customer Retention Rate = ((1,050 − 200) / 1,000) × 100 = 85%

August 15, 2025 - To calculate the retention rate, divide the total number of employees who stayed with your company through the time period by the headcount you started with on day one. Then, multiply that number by 100 to get your employee retention rate.

May 13, 2025 - Their CRR is: ((2000-50)/2000)*100 = 97.5%, which shows a high customer retention rate for that month.

For SaaS companies: divide the monthly average revenue per account (ARPA) by your user churn rate (see below). ARPA is monthly recurring revenue (MRR) divided by the total number of customer accounts. The higher your LTV, the better.

January 6, 2025 - Churn rate measures the percentage of customers who stop using a product or service within a specific period, while retention rate measures the percentage of customers who continue to use a product or service over the same period.

Tracking both cohort and segment retention rates ensures you're optimizing the customer journey for all types of users. Monthly recurring revenue (MRR) is simply the sum of all of your recurring revenue sources in a month (so pennies found in the office couch don’t count). Your revenue churn rate shows you how much of your MRR is heading for the exit each month. ‍Revenue churn rate formula: {[(MRR at the beginning of the month – MRR at the end of the month) – upsells]/MRR at the beginning of the month} × 100 = Revenue churn rate