We have a shared commitment with Fanatics to serving our players and fans, and we are proud of what Fanatics has delivered to our new uniforms.” · In addition to Matthews, Connor McDavid of the Edmonton Oilers, Aleksander Barkov and Matthew Tkachuk of the Florida Panthers, Nikita Kucherov and Steven Stamkos of the Tampa Bay Lightning, Brady Tkachuk of the Ottawa Senators, and many more NHL players were able to see and try on the new uniforms.

October 13, 2025 - In September 2015, the NHL and Adidas, Reebok's then-parent company, announced plans for Adidas to begin manufacturing official NHL jerseys starting in the 2017–18 season. All jerseys are owned by the NHL. On June 20, 2017, the NHL unveiled new ADIZERO sweaters for each of the 31 teams, including the first uniform for the league's newest team, the Vegas Golden Knights.

October 23, 2023 - The 2023-24 NHL season marks the second year that teams can sell jersey patch sponsorships on game jerseys. Helmet sponsorships have also gained significant traction in the NHL, with more teams and players embracing the opportunity to showcase ...

March 21, 2023 - Fanatics has been an NHL retail partner for nearly two decades. It will remain the official manufacturer of a broad range of NHL apparel, including the replica jerseys that it has produced since 2017.

NEW YORK & TORONTO -- The National ... the official 4 Nations Face-Off™ jersey patch sponsors. Rogers (Canada), Discover (USA), and SAP (Finland and Sweden) branded jersey patches will be prominently featured...

October 14, 2025 - Starting in 2021, the NHL allowed teams to sell helmet sponsorships, and shortly after in 2022, teams were able to take the ice with jersey patch partners too.

February 6, 2024 - The National Hockey League (NHL) and its longstanding partner Fanatics, today announced a new 10-year agreement which, beginning with the 2024-25 season, will see Fanatics become the League’s authentic outfitter of on-ice uniforms and supplier of authentic jerseys at retail.

March 21, 2023 - The NHL announced on Tuesday that Fanatics, its longtime e-commerce and fan apparel partner, will become its new outfitter of on-ice uniforms and authentic jerseys beginning in 2024-25.

Fanatics' partnership with the NHL has evolved over the past two decades to include NHL e-commerce and retail operations, fan apparel and headwear, replica jerseys, licensed memorabilia, performance and training products, on-ice Stanley Cup champions apparel and headwear, and now official on-ice uniforms for players and authentic jerseys for fans.

March 24, 2023 - By now you have heard the news, and you’ve seen the complaints. The NHL has officially partnered with Fanatics to be the official on-ice jersey maker starting with the 2024-2025 season.

Last year, the NHL and Fanatics announced a new, expanded partnership which, beginning with the upcoming 2024-25 season, sees Fanatics become the official outfitter of the NHL’s on-ice uniforms for the next 10 seasons.

The NHL has reached agreement with Fanatics to make the sports apparel and memorabilia manufacturer the official on-ice uniform sponsor for the league starting with the 2024-25 season.

February 6, 2024 - NHL helmet and jersey sponsorships rose 21% in 2022-23 season from the prior season and shows the growth the league is having over other major sports leagues estimating $91.2M in helmet deals and $32.2M in jersey deals.

August 27, 2024 - Some teams have some really ugly jersey sponsors but thankfully the Canes' sponsor blends in really well and is quite subtle. ... The players should just remove the patches themselves. So silly looking. ... Now that Utahs name is set, what’re y’all’s final thoughts on the 3 most recent expansion teams branding? ... Discuss the NHL, PWHL, IIHF, and all other hockey you can think of!

September 19, 2024 - The NHL allowed teams to sell helmet sponsorships for the shortened 2020/21 COVID season to generate extra revenue. Like jersey patches, helmet partners are prominently shown in close shots and replays on broadcasts, as well as social media content with players in uniform.

October 16, 2024 - The 2024-25 NHL season marks the third year that teams are allowed to sell jersey patch sponsorships, further expanding sponsorship opportunities. Helmet sponsorships have also become widespread, with nearly every team leveraging the chance ...

September 20, 2022 - Jersey advertisements are coming to the NHL for the 2022-23 season, with a number of franchises already announcing their sponsors and revealing their new patches.

September 21, 2024 - This new offering comes as Fanatics takes over as the official provider of on-ice uniforms for the NHL, a partnership announced last year succeeding Adidas and set to last for the next 10 seasons.

As reported on Friday, the Kings have signed an official sponsor for their road (white) jersey, which will debut in time for the 2024-25 NHL season.

March 25, 2023 - The NHL announced Tuesday that it chose sports apparel brand Fanatics as its official on-ice uniform partner, replacing Adidas.