List of Free Marketing Templates
Marketing plan template
The most important thing to know about marketing plans is that the author is almost always the only one that reads it... or at least all of it.
If you want to create something people will use, this is the structure of a concise deck format I've used for B2B with success. I've called it "Total Brand Awareness for Sales & Marketing." Structured like this...
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Purpose - who it's for and what it is
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Branding: Value Proposition: what you do for companies
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Branding: Brand Promise: what you do for your customers
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Product Brief: 1 paragraph descriptions of each product
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Product Detail: product-specific value propositions, features, how it aligns with brand value proposition, the one most important buyer persona, and talking points for sales discovery calls
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Buyer personas: 1 slide for each persona, bullet points for their goals, challenges, objections, purchase triggers, and your positioning for that persona
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Style guide: how you look and how you talk
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Social campaigns: what you're going to do on social media
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Content marketing strategies: a concise 1-slide plan of the amount and kind of content
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Paid media strategies: a concise 1-slide plan of keywords/sites/ABM points
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Sales & marketing library: links to all supporting documents
People READ this and refer to it often.
More on reddit.comDoes anyone have a good marketing plan template I can use?
Sample Marketing Plan/Proposals
Videos
Hi Reddit!
I recently created the largest list of free templates for marketing, which was #1 on Product Hunt.
With 300+ templates, it can be a little bit overwhelming. Here below are the very best ones that are worth a look at.
Top 5 Marketing Templates (Free):
1. Strategic Marketing Plan: One page strategic marketing plan by Kevan Lee from Buffer.
2. Growth Reporting: Manage and assess campaigns across channels with this tracker by Julian Shapiro.
3. Brainstorm Blog Topics: Nat Eliason's framework will help you brainstorm great blog topics for SEO.
4. SaaS Testimonials: Collect and organize testimonials with this base by Josh Pigford from Baremetrics.
5. Quant Based Marketing: A framework by Noah Kagan to reverse engineer growth.
Top 20:
6. Social Blog Editorial: Buffer's go-to source for editorial planning and social media calendar.
7. Blog & Social Media Scheduler: Scheduler by Glenn Jaume from Coda to execute your content strategy.
8. Content Marketing Strategy: Buffer's content marketing plan template.
9. Customer & Website Visitor Survey: Customer and website visitors surveys by Forget The Funnel.
10. Buyer Persona: Build up a profile of your ideal customer.
11. Content Marketing Machine: Create your scalable content marketing machine with this blueprint by Wild Audience.
12. Content Marketing Management: Streamline your content marketing strategy with this template.
13. Account Based Marketing Programs: Link audiences to campaigns with this template by Laura Manole.
14. Customer Journey Map: Understand and improve your customer experience with a customer journey map.
15. Growth Framework 1/3: Trello board by Rob Sobers to help you get started with growth.
16. Growth Framework 2/3: All the experiments you want to run, in one place.
17. Growth Framework 3/3: Describe your experiment hypothesis and metrics.
18. Content Marketing: Plan and draft your next blog posts.
19. Betterment's Launch Marketing Template: Everything you need to launch your product in one place, by Liz Derby.
20. Brand Asset Management: Structure a wholistic organizational approach to brand.
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You can view the full list here: https://usefyi.com/templates/marketing-templates