I'm going to differ from others. Online arbitrage is still possible on Amazon and elsewhere, if the cost of inventory is low enough. I do 100% online arbitrage (no dropshipping of any kind). My sales are 55/25/15/5 FBA/Walmart/FBM/eBay. I mostly source from Amazon, sometimes Walmart or other retailers, and rarely from the manufacturer itself (but some of my best-selling products come from the manufacturer). I mostly sell my products at $50-200. My rule of thumb is to buy inventory for 50% or less of what I expect to sell it for, so that means paying 100. Obviously the lower the better. If I have confidence in selling an item for more than $200 I'll go above 50%. I did $300K (+25% yoy) in revenue in 2023, and ~$85K (+39% yoy) pretax profit. I prefer to focus on return on investment. That $85K came from $149K in inventory; that is, I spent $149K for the inventory that I sold in 2023, I got that $149K back, and earned $85K in addition, so a ROI of >55%. I agree with u/CoyotePuncher about this strategy not being viable for "upper level" annual sales (let's say seven figures). I'd love to prove him (and me) wrong, though! CC: u/catjuggler , u/mttl Answer from TMWNN on reddit.com
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Reddit
reddit.com › r/fulfillmentbyamazon › is online arbitrage still viable on amazon given buy box removal for high pricing?
r/FulfillmentByAmazon on Reddit: Is Online Arbitrage Still Viable on Amazon Given Buy Box Removal for High Pricing?
January 3, 2024 -

As someone who’s been selling through online arbitrage on Amazon for about 2 years now, I’m facing a dilemma and would appreciate your insights. Lately, Amazon seems to be actively removing the buy box for sellers if the item’s price is significantly higher than on other websites. This strategy of Amazon complicates our ability to forecast profitability.

The main issue here is the lack of clarity from Amazon regarding the maximum price threshold before they decide to remove the buy box. This uncertainty makes each purchase a risk, potentially leading to razor-thin margins, breaking even, or even losses. I’ve purchased products before that seemed promising only to have Amazon remove the buy box until I brought it down to a price that led to a loss.

Given these circumstances, I’m questioning the feasibility of continuing with OA on Amazon. How are you all managing this situation? Do you still find OA on Amazon to be a viable strategy?

Eager to hear your thoughts and experiences.

Top answer
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I'm going to differ from others. Online arbitrage is still possible on Amazon and elsewhere, if the cost of inventory is low enough. I do 100% online arbitrage (no dropshipping of any kind). My sales are 55/25/15/5 FBA/Walmart/FBM/eBay. I mostly source from Amazon, sometimes Walmart or other retailers, and rarely from the manufacturer itself (but some of my best-selling products come from the manufacturer). I mostly sell my products at $50-200. My rule of thumb is to buy inventory for 50% or less of what I expect to sell it for, so that means paying $25-$100. Obviously the lower the better. If I have confidence in selling an item for more than $200 I'll go above 50%. I did $300K (+25% yoy) in revenue in 2023, and ~$85K (+39% yoy) pretax profit. I prefer to focus on return on investment. That $85K came from $149K in inventory; that is, I spent $149K for the inventory that I sold in 2023, I got that $149K back, and earned $85K in addition, so a ROI of >55%. I agree with u/CoyotePuncher about this strategy not being viable for "upper level" annual sales (let's say seven figures). I'd love to prove him (and me) wrong, though! CC: u/catjuggler , u/mttl
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A big part of OA is finding stuff that’s discontinued, rare, or hard to find. For example, a limited run flavor of Coke. In those cases, buy box isn’t necessary, people will buy it anyway. If you aren’t able to sell something unless you have buy box, it just wasn’t a good product with enough demand or constricted enough supply. Dropshippers are the biggest threat. They can instantly list on Amazon the entire catalog of Walmart.com at razor thin margins, leaving zero opportunity for regular old OA. Is OA viable? Only if you’re creative. Create multipacks and bundles, create your own Amazon listings, run ads, predict supply shortages and demand increases. Competitors and dropshippers aren’t doing any of that. They’re doing things in a “lazy” way and refusing to do anything outside the box.
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Tactical Arbitrage
tacticalarbitrage.com › home
#1 Online Arbitrage Sourcing Software for Amazon FBA | Tactical Arbitrage
August 7, 2024 - It quickly calculates Amazon fees, source discounts, cash back, and shipping costs to ensure accurate profit and ROI. ... The Online Arbitrage module also includes Reverse Search.
Discussions

Online Arbitrage – What are the best sites for sourcing in the USA?
Join the r/FulfillmentByAmazon Discord Server! We created a Discord server for our community and would like to invite all of you to join! You'll be able to discuss FBA with users around the world and discuss events in real time! There are separate channels for many FBA topics which you can opt in and out of, including; PPC, Listing Optimization, Logistics, Jobs, Advanced FBA, Top Secret/Insider Info, Off-Topic I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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35
3
July 21, 2025
Is Online & Retail Arbitrage Dying on Amazon? My Concerns + What Do You Think?
Join the r/FulfillmentByAmazon Discord Server! We created a Discord server for our community and would like to invite all of you to join! You'll be able to discuss FBA with users around the world and discuss events in real time! There are separate channels for many FBA topics which you can opt in and out of, including; PPC, Listing Optimization, Logistics, Jobs, Advanced FBA, Top Secret/Insider Info, Off-Topic I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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33
13
June 25, 2025
Online Arbitrage Questions
I'm starting to believe these posts are shilling. Anyone with solid experience will tell you to stay clear of RA/OA. But in these posts, there are always people who claim the opposite and are rich by doing it with with 0 proof. Then the OP's are always interacting with the guru's of RA/OA. RA/OA is long gone. Amazon actions are clear on that. More on reddit.com
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35
5
March 8, 2025
is Amazon OA legit?
Its shit. Non scalable, risks perma ban, not worth it. If you can actually do OA you can run a legit amazon business, no reason to be doing OA. More on reddit.com
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January 4, 2025
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helium10.com › home › blog › online arbitrage on amazon: everything you need to know
Online Arbitrage on Amazon: Everything You Need to Know | Helium 10
January 4, 2024 - At its core, online arbitrage on Amazon works by sourcing products from one online platform or retailer, often at a lower price, and then reselling those products at a higher price on Amazon.
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