Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%. Answer from soradbro on reddit.com
Reddit
reddit.com › r/marketing › what are some completely outside-the-box marketing strategies that have worked well for you?
r/marketing on Reddit: What are some completely outside-the-box marketing strategies that have worked well for you?
October 28, 2023 -
Currently working to brainstorm tons of potential marketing strategies + distribution channels for my business, and I'm curious if any of you have tested out some really zany or unconventional marketing strategies that have worked wonders?
Not looking for any kind of "magic bullet", just wanting to consider tons of potential approaches to find out what might work best in my particular circumstances.
Top answer 1 of 20
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Sending an email with a link that sends users to the wrong product on our site, then sending a second with "Sorry" as the subject line. First email got 7% open rate, "Sorry" email with the correct link got 47%.
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I recommend seeing things that people usually don't think in marketing. One example is what people do in arts. What Here Lies Love did on Broadway Theatre is certainly something that surprised me. They changed the theater a lot, taking many of the main seats out, making a moving platform, with the actors moving from place to place. Among many other things. If you like the Place section of the marketing mix (often related to supply chain, event marketing, and trade marketing, for example), Here Lies Love made some of the best professionals that I know in the field look like amateurs. The American Marketing Association made a video recently about the brilliance of marketing on Broadway. Here Lies Love is just one example. Not all parts of marketing of the show are so good, but that part was really amazing. Another example is related to marketing to targets who are ignored. I told here before that I was mostly invisible for 40 years because of my background. It takes a different thinking to market to targets who have been ignored, excluded, or something like that forever. I'll mention one case that happened in Brazil. Magalu, a leader in the retail industry in the country, included a button on its app. That button is for women who are victims of domestic violence, a problem that increased after the quarantine. Victims of domestic violence often can't call for help because their partners are controlling that. But they can still use the Magalu app because their partners think buying things is still their responsibility. That action became viral in Brazil a few years ago. That was just a small part of what the company does. She also created a hotline to help employees, with lawyers, ONGs, and mental health professionals. They rescued some victims of domestic violence.
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Brafton
brafton.com › home › 7 out-of-the-box ideas for marketing
Out-Of-The-Box Marketing Ideas | Brafton
September 2, 2025 - Contributions from your customers can be great additions to your lineup of marketing content. A user-generated content campaign provides value in two ways. First of all, it gives you access to a stream of new material without having to spend your own employees’ time on creating the images, videos or social media posts. Second, it delivers credibility, because the testimonials aren’t coming from you, but from real users of your products and services. And what do the users get out of this?
Textline
textline.com › blog › 16-out-of-the-box-marketing-ideas-to-improve-your-brand-awareness
16 out-of-the-box marketing ideas to improve your brand awareness
October 17, 2025 - Or, you can have a food truck stationed outside for the entirety of the day. H&M is one business that hired a taco truck when they first started opening stores across the United States. Another creative marketing idea is donating to a local school or charity close to your company values.
Pushhere
pushhere.com › home › using out-of-the-box marketing tactics to generate brand awareness
Using Out-Of-The-Box Marketing Tactics to Generate Brand Awareness - Push
August 30, 2024 - This campaign not only set a new standard in experiential marketing but also highlighted how memorable sensory experiences can be seamlessly integrated into a brand’s identity. Auntie Anne’s “Knead: Eau de Pretzel” promotional campaign. All rights reserved to Auntie Anne’s. Another standout example of a successful out-of-the-box campaign is Liquid Death’s Private Aero Jet Giveaway, which truly embodied the brand’s irreverent and bold persona.
Eboostconsulting
eboostconsulting.com › 5-out-of-the-box-marketing-campaigns-that-went-viral-and-why-they-were-successful
5 Out-of-the-Box Marketing Campaigns That Went Viral (And Why They Were Successful) – Eboost Consulting
AmEx focused on millennials, releasing a social media campaign that consisted of 12 videos starring Tina Fey. Each video starts off as a greeting card, which then turns into a congratulatory video where Tina Fey and AmEx give you a kudos for some of the firsts in life. These firsts include getting a promotion, throwing your first dinner party, and moving in with a significant other. AmEx used target marketing with their agency, Digitas, to find posts by millennials on Facebook and Instagram, and surprised them with Fey telling them congratulations on their milestone.
bMedia
bmediagroup.com › news › out-of-the-box-marketing-ideas
Out-of-the-Box Marketing Ideas | Promote Your Business | bMedia Group
October 1, 2023 - Give away free gifts to people who attend events at another business’s location (e.g., restaurant) as part of an event of yours that’s happening nearby—this could be tickets or gift certificates that they can use on their next visit! The best way to get creative marketing ideas is to think outside the box.
Oracle
blogs.oracle.com › marketingcloud › post › outside-the-box-marketing-campaigns
4 outside-the-box-marketing campaign ideas
With event sponsorship, heightened brand exposure is the name of the game. Companies that sponsor events, like music festivals, have the opportunity to engage with potential customers in an exciting and emotionally powerful way. Consumers associate sponsoring companies with the thrill they feel jamming out to live music, leading to improved sales.
B12
b12.io › resource-center › traffic-generation › out-of-the-box-ideas-for-marketing-that-work.html
Out-of-the-box ideas for marketing that work | B12
By sponsoring a local event or ... promotion ideas that stand out, so think outside the box. You could do an interactive content marketing campaign....
Octopusintelligence
octopusintelligence.com › home › blog › introduction to competitive intelligence › thinking outside the box for your marketing campaigns
Thinking Outside the Box For Your Marketing Campaigns | By Octopus Competitive Intelligence Agency
September 4, 2025 - Unusual approaches often encourage interaction. Gamification or user content can grab attention and engage people. They think outside the box. This active participation creates a stronger bond between your brand and your audience. Many innovative strategies rely on creativity rather than large budgets. Guerrilla marketing campaigns, for example.
Mapping Megan
mappingmegan.com › home › daring to be different: 5 marketing campaigns that are outside the box
Daring To Be Different: 5 Marketing Campaigns That Are Outside The Box - Mapping Megan
September 6, 2018 - Even if you didn’t win the prize because you couldn’t answer where the infamous Black Mamba run was in Austria, or another equally challenging question, you were still alerted to the charms of this great ski destination. As raising awareness go’s by thinking outside of the box, the Austrian Taxi campaign definitely worked.
Emulent
emulent.com › blog › out-of-the-box-marketing-ideas
80 Out Of The Box Marketing Ideas For Small Buseinsses
January 28, 2025 - Offline to the online campaign: Encourage customers to interact with you online with offline incentives. Create a mobile game: Develop a game that represents your brand and entertains users. Holiday-themed products: Create limited-edition products for specific holidays. Unique packaging: Design packaging that stands out and is Instagram-worthy.
HubSpot
blog.hubspot.com › blog › tabid › 6307 › bid › 22457 › interesting-examples-of-out-of-the-box-marketing-ideas-marketing-update.aspx
The Outside-the-Box Marketing Techniques Behind Red Bull’s $16 Billion Success
June 20, 2024 - He designed the Red Bull can to be skinnier and taller, rather than the short, stocky design typical of other beverages, ensuring their product was visually identifiable on shelves. This strategic differentiation, much like James Dyson’s approach with his vacuum cleaners, helped Red Bull carve out a unique space in the market, building strong brand recognition and loyalty.
Forbes
forbes.com › forbes homepage › small business › entrepreneurs
Council Post: 10 Out-Of-The-Box Marketing Promotions To Jump-Start Your Early-Stage Business
August 12, 2024 - To help, these 10 leaders from Young Entrepreneur Council discuss the unique, out-of-the-box promotions that did wonders for their businesses in the early days of their development, and why they worked so well. Young Entrepreneur Council members discuss some of the most effective business promos they have ever used.Photos courtesy of the individual members. ... We gave away a motorcycle in a clickbait campaign that literally said "Delivering pizza to our competitor, then giving them the bike, too."