Programmatic Guaranteed deals allow you to execute direct buys with publishers while eliminating manual processes, such as exchanging tags, troubleshooting discrepancies, and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to.

Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that's reserved (guaranteed) for that buyer. Inventory is designated only for that buyer at that price. Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy.

April 7, 2025 - ... You will be notified each time a new video is released. Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an exact volume of impressions at a fixed price.

PG deals combine the certainty of direct sales with the power of programmatic, enabling publishers to programmatically execute direct deals with buyers. With PG deals, you have the power of guaranteed selling within a bidding environment using ...

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A programmatic guaranteed (PG) deal is a guaranteed buy directly with a publisher via a deal ID (rather than via ad server tags). PG is more flexible for you and your publisher to manage, and it provides more transparency than regular tag buys.

In Programmatic Guaranteed Deals, you negotiate with sellers on the number of impressions that you will purchase at a fixed price. If you accept a proposal for a Programmatic Guaranteed Deal, you commit to purchasing the seller's inventory based ...

Deal type: Choose the Programmatic Guaranteed Deal Type to sell inventory to a programmatic buyer on a guaranteed basis (Traffic a Programmatic Guaranteed Deal). Basic setup: Follow the instructions to Add Basic Line Item Details and associate one or more insertion orders to the line item, as well as set an ad type, name, state, deal details, and supply strategy, all from the Basic Setup section. Inventory & brand safety: Set Up Line Item Inventory and Brand Safety and select the type of inventory you want to include or exclude for your PG deal.

March 28, 2024 - Once the deal is finalized, and the publisher agrees to reserve inventory for that particular advertiser, the publisher assigns a deal ID to the advertiser — allowing them to display their ads. With programmatic guaranteed, every aspect of a campaign is set in stone.

A Programmatic Guaranteed buying line item (PG buying line item) provides you with a workflow specifically designed for buying a Programmatic Guaranteed deal (PG deal).

Setting up an API implementation for a programmatic guaranteed (PG) deal with third-party ad server pacing and tag integration requires configuring a number of different properties on different API objects.

PG deals enable buyers to run direct buys with tagless trafficking, advanced targeting, and consolidated reporting and billing. Since deals are pre-negotiated, buyers don’t need to deal with discrepancies and multiple invoices.

After you save the deal, select the ads (or 1x1 tracking pixel for publisher-managed ads) to use for the deal and create a programmatic guaranteed (PG) default placement, as prompted.

December 2, 2024 - They involve a direct agreement between a publisher and an advertiser, but the floor price is lower than the programmatic guaranteed rate. Preferred deals can give advertisers access to premium inventory at a lower price point while still ...

January 15, 2025 - PG deals are a good option for high-value campaigns with specific targeting requirements that require guaranteed delivery. PD deals, on the other hand, offer more flexibility and priority access to premium inventory, but without the guarantee ...

For buyers, it’s as easy as attaching one or more first-party user lists to a proposal during negotiation. From there, publishers can forecast inventory against the list and finalize the deal. ... Host and sell your non-standard rich media creatives using Programmatic Guaranteed.

September 28, 2023 - A programmatic guaranteed deal is where the buyer directly buys inventory from the publisher. The buyer agrees to buy a fixed number of impressions, and the publisher agrees to deliver the exact amount of impressions for a guaranteed price.

January 8, 2024 - Gourmet Ads offers Programmatic Advertisers “Programmatic Guaranteed” deals which are PMPs with flight dates, fixed CPMs and spend commitments.

May 26, 2025 - Unlike programmatic guaranteed deals, inventory isn’t exclusively reserved for advertisers, nor are they obligated to buy ad space. Instead, PMP deals provide preferred access, allowing advertisers to access inventory before it becomes available in the open exchange.