It depends on your goals. If you’re looking for lower funnel performance you may need the scale of the open auction. But I would always try a private marketplace before, and for CTV I would only us PG or PMP deals. Open auction CTV is trash inventory ripe for fraud and low quality apps. Answer from Guidosama on reddit.com
AWS Marketplace
aws.amazon.com › aws marketplace › features › private marketplace
AWS Marketplace: Private Marketplace
Streamline software procurement with AWS Private Marketplace. Create custom catalogs of approved products, enforce compliance, and empower teams with vetted solutions. Simplify purchasing controls while enabling fast deployment of trusted software across your organization's AWS accounts.
AppsFlyer
appsflyer.com › appsflyer homepage › private marketplace (pmp)
What is a private marketplace (PMP)? | AppsFlyer glossary
September 13, 2023 - A private marketplace (PMP) is an auction with a limited audience of advertisers selected by the publisher.
Private marketplaces versus open trading: which do you consider best?
It depends on your goals. If you’re looking for lower funnel performance you may need the scale of the open auction. But I would always try a private marketplace before, and for CTV I would only us PG or PMP deals. Open auction CTV is trash inventory ripe for fraud and low quality apps. More on reddit.com
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August 31, 2023What marketplaces are best?
I'm actively working on a new marketplace that puts more controls into the seller's hands. Would love to hear your thoughts about handling scammers / bots as well as returns? My general thought has been to let the seller's decide whether they accept offers on an item or not, accept messages or not, set their own return policies. And if buyers really want to dispute a seller, they would need to pay for support and would be reimbursed if the case sided with the buyer More on reddit.com
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October 29, 2024Private profile or new account for selling?
This community is not for your buy/sell posts, asking to purchase accounts, and asking for technical customer support (we're not Meta) . If this post doesn't follow the rules, report it to the mods. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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May 30, 2024Private Market Secondaries Marketplace
Equitybee, nasdaqprivatemarket, I’ve also invested small sums in Linqto, which is a bit of a different market… but good for smaller sums.
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January 13, 2024Videos
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Private Marketplace - Demo | AWS Public Sector - YouTube
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Visual Studio Code
code.visualstudio.com › blogs › 2025 › 11 › 18 › privatemarketplace
Introducing the Visual Studio Code Private Marketplace: Your Team's Secure, Curated Extension Hub 🎉
November 18, 2025 - Developers shouldn't have to juggle manual installs, worry about unverified extensions, or chase compliance exceptions just to get their favorite tools. Today, we're excited to announce Private Marketplace for VS Code—a dedicated, enterprise-ready hub that puts you in full control of how extensions are sourced, reviewed, and distributed to your dev teams.
Criteo
criteo.com › home › glossary › private marketplace (pmp)
What are Private Marketplaces (PMPs)? How do they work?
September 15, 2021 - Short definition: A private marketplace (PMP) is a programmatic advertising platform offering exclusive, invite-only auctions for premium ad inventory through private deals between publishers and advertisers. Unlike open exchanges available to all buyers, PMPs allow publishers to collaborate ...
AWS
docs.aws.amazon.com › aws marketplace › buyer guide › private marketplace › private marketplaces in aws marketplace (legacy version)
Private marketplaces in AWS Marketplace (legacy version) - AWS Marketplace
October 8, 2025 - It is built on top of AWS Marketplace, and enables your administrators to create and customize curated digital catalogs of approved independent software vendors (ISVs) and products that conform to their in-house policies. Users in your AWS account can find, buy, and deploy approved products from your private marketplace, and ensure that all available products comply with your organization’s policies and standards.
Microsoft Learn
learn.microsoft.com › en-us › marketplace › create-manage-private-azure-marketplace-new
Govern and control using private Microsoft Marketplace - Marketplace customer documentation | Microsoft Learn
Private Microsoft Marketplace is a service that enables IT administrators to add a governance layer at the Azure tenant level to control which offers from Microsoft partners (ISVs) users can deploy and purchase.
Google
docs.cloud.google.com › access and resource management › google cloud marketplace › private marketplace
Private Marketplace | Google Cloud Marketplace | Google Cloud Documentation
Google Cloud Private Marketplace contains curated lists of products, called collections, that have met your organization's requirements for use and that are available to either specified projects and folders or to your entire organization.
Wealth Solutions Report
wealthsolutionsreport.com › geowealth-launches-private-model-marketplace
GeoWealth Launches Private Model Marketplace
November 6, 2025 - GeoWealth on Wednesday announced the launch of a Private Model Marketplace (PMM) on its turnkey asset management platform (TAMP), where RIAs can integrate private market funds into their client portfolios.
Reddit
reddit.com › r/programmatic › private marketplaces versus open trading: which do you consider best?
r/programmatic on Reddit: Private marketplaces versus open trading: which do you consider best?
August 31, 2023 -
Hi Everyone!
I am curious about your opinion about what is the best way to buy "good" quality ad inventory in a DSP for awareness and consideration phase?
Would you recommend to use private deals or to buy ad slots on the open marketplace? Do you have maybe a budget split which you normally have between these sources and optimize it down? 80:20 / private deals : open marketplace?
I heard several times that on the open marketplace we can get only the low quality, remnant inventory.
Thank you very much in advance!!
Top answer 1 of 8
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It depends on your goals. If you’re looking for lower funnel performance you may need the scale of the open auction. But I would always try a private marketplace before, and for CTV I would only us PG or PMP deals. Open auction CTV is trash inventory ripe for fraud and low quality apps.
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It's not so much about open exchange vs PMP. It's about curating the right supply through the right pipes. You can buy crap PMP inventory just as easy as open exchange. There's plenty of companies that will bundle up some resold garbage inventory for you into a PMP. That being said, don't buy CTV open exchange and probably not audio either.
Instapage
instapage.com › blog › what are private marketplaces (pmp) & why should advertisers care?
What are Private Marketplaces (PMP) & Why Should Advertisers Care?
May 19, 2023 - At a quick glance, it’s hard to pinpoint the downside to programmatic advertising on the open marketplace. In exchange for your budget, you get unparalleled access to countless internet users in the spaces they frequent, in contexts that boost the odds of conversion. So why, then, are advertisers shifting their dollars from the open exchange to private marketplaces?
Flippa
flippa.com
Flippa #1 Marketplace for Buying and Selling Online Businesses
Access the world’s largest marketplace of digital assets and a network of over 600,000 buyers & investors - individuals, companies, private equity, VC and family offices all on one platform.
Vistar Media
vistarmedia.com › blog › pmp-advertising
What is private marketplace (PMP) advertising?
April 29, 2025 - PMP (private marketplace) advertising, is a way of buying programmatically while also allowing buyers to customize deals to their specific needs.
Yahoo! Finance
finance.yahoo.com › news › wealthstack-roundup-geowealth-launches-private-134920744.html
WealthStack Roundup: GeoWealth Launches Private Model Marketplace
November 7, 2025 - “We built the Private Model Marketplace to provide advisors with a turnkey, fully managed solution that delivers private market exposure without the operational burden,” GeoWealth CEO Colin Falls said in a statement.
Previtesmarket
shop.previtesmarket.com
Previte's Market Catering - Previte’s Marketplace
APPETIZERS, DELI PLATTERS, CALZONES, SANDWICH PLATTERS, ITALIAN ANTIPASTOS, FRESHLY PREPARED SALADS, & SPECIALTY PREPARED ENTREÉS.
Lotame
lotame.com › home › understanding private marketplace programmatic: a comprehensive guide
Guide to Private Marketplace Programmatic
May 20, 2025 - Private market programmatic deals are an effective way to buy digital advertising space. Unlike open exchanges where inventory is available to all bidders, private marketplaces are exclusive, offering high-quality ad placements to selected advertisers.
Microsoft Learn
learn.microsoft.com › en-us › marketplace › private-plans
Learn about Private plans - Marketplace customer documentation | Microsoft Learn
September 25, 2025 - Microsoft partners can create private plans for Marketplace customers. You can negotiate terms and conditions for a private plan with your Microsoft partner or ISV (Independent Software Vendor).
Google Support
support.google.com › admanager › answer › 16536966
About Private Marketplace deals - Google Ad Manager Help
Private Marketplace (PMP) deals refer to non-guaranteed programmatic deals. In Ad Manager, this includes Preferred Deals and Private Aucti
Hiive
hiive.com
Hiive: The Marketplace for Buying & Selling Pre-IPO Stock
Unlock private market liquidity with Hiive. The platform for VC-backed companies and shareholders, offering seamless transactions and market transparency.
Nasdaq Private Market
nasdaqprivatemarket.com
Homepage - Nasdaq Private Market
Buy + Sell Private Company Stock. Liquidity Programs + Trading Marketplace.