August 25, 2025 - Your ad could be brilliant, but if it’s not in the right place and targeted at the right people, your campaign will never reach its true potential. Find out what programmatic advertising is, targeting best practices and examine four brands doing it right.

August 8, 2023 - Advertisers can buy and place ads quickly through Real-Time Bidding (more on that later). Programmatic advertising allows advertisers to reach audiences based on an array of marketing signals such as first-party signals—or shopping, streaming, and browsing signals across devices.

2 days ago - Current Articles, Blogs and Resources from the Gourmet Ads Team. Topics include AdTech topics like Programmatic, Advertising and Campaign Tactics

3 days ago - Proven 5+yrs experience in the advertising sector, either publisher/agency side or in ad tech, focusing on sales, operations, technology, and strategy · Strong technical knowledge of VAST & ORTB protocols, the wider digital media landscape, programmatic platforms and revenue models

The DSP connects to the ad exchange, enabling advertisers, agencies, networks and publishers to buy and sell ad space. Inventory prices can then be agreed upon through the bidding process. Ad inventory is usually bought via a real-time auction. Using programmatic channels, advertisers can buy per impression, thereby targeting the right audience.

2 weeks ago - Since people’s prompts are part of a specific and ongoing conversation, he said, advertisers can tailor a message more to that individual. Plus, as people increasingly use AI chatbots and build more trust and competence with the products, conversion rates and performance should go up, Kim said. Social media and CTV “only provide fragmented signals about a user’s interests,” he said, compared to AI search, which engages customers in conversation about “explicit, in-the-moment needs.” ... The programmatic model has proven its worth with early AI publishers, too.

May 23, 2023 - Delivering better efficiency and a more sustainable programmatic marketplace for supply and demand partners ... Leveraging first-party data, patented AI, campaign outcomes, with curated inventory to power high-performing deals for agencies and demand partners ... LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem

November 13, 2025 - Programmatic advertising is the process of buying and selling online ads via machine automation.

October 21, 2025 - Turner Sports wanted to boost awareness and engagement around the NBA Season Tip-Off through impactful programmatic video advertising. The goal was to capture the excitement of the season launch and ensure fans stayed engaged with the league from day one.

March 21, 2023 - What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

Programmatic advertising is the process of automatically buying and selling digital advertising space. It’s a smarter, faster alternative to manual advertising.

May 29, 2025 - Programmatic marketing is an advanced marketing strategy that uses an automated, real-time bidding process to purchase ad inventory for you. This allows you to advertise to specific users in specific contexts, which results in hyper-targeted, ...

August 19, 2025 - At its core, programmatic advertising is a strategic shift in how brands connect with consumers. It moves away from the slow, manual process of buying ad space directly from publishers—a method bogged down by lengthy negotiations, clunky ...

June 8, 2020 - Programmatic Advertising is simply buying digital ads automatically with computers using data to decide which ads to buy and how much to pay for them.

October 2, 2025 - If you’re looking to get started with programmatic advertising in B2B marketing, here are a few things you need to know. Programmatic advertising is a form of digital marketing that uses automation to buy and place ads.

June 25, 2025 - The auction takes place in the ad exchange and brings together SSPs DSPs to advertise and bid on the space. Data management platforms (DMPs) are data warehouses that connect to a DSP or an SSP to store data, which is needed to enable strategic decisions on the virtual bidding floor. ... Programmatic advertising streamlines and simplifies paid advertising in a variety of ways, giving you and your marketing team more time for creative projects and strategic decisions that build the brand and drive revenue.

December 4, 2024 - Unlike traditional advertising, ... uses automated technology to identify, bid on, and deliver ads across multiple advertising channels and devices based on real-time user data, browsing behaviour, and targeting criteria...

September 30, 2024 - Instead of placing manual media buys, which involve negotiating different IOs (Insertion Orders) with multiple buyers, programmatic advertising uses advanced software and algorithms to buy impressions via ad exchanges, making it feasible to ...

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March 14, 2024 - Today, it represents not just a method for placing ads but a comprehensive approach that leverages data, technology, and analytics to optimize advertising efforts. In this journey from a simple banner to complex, AI-driven campaigns, programmatic advertising has redefined how marketers connect with their audiences.