(edit Most barrels...) won't last very long as fire pits. I know this from burning trash when I was a kid. By the time the barrel was full it was falling apart. I never counted, but I would expect it to work well for about 10-20 burns and maybe 50-60 burns before its paper thin and falling apart.

Edit: The thickness of the metal is what matters. 18 gauge drums are what I find to be the industry standard; 18 gauge won't last very long in my opinion. A thicker drum would last longer. I personally own a fire pit object that is very thin, which probably would not last more than 10 burns. So it goes to show that any ol' manufacturer may not necessarily make a decent product.

I have seen barrels converted to wood stoves. I have seen some of them fall apart and I have seen some stand for decades. This is due (primarily) to the thickness of the steel.

Edit2: Product reviews are probably important when you can't get the actual specifications. Amazon has reviews for the example product that you linked... 3.5 stars is not so hot.

Answer from Ben Welborn on Stack Exchange
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Blue Sky Outdoor Living
blueskyoutdoorliving.com › collections › fire-rings
Fire Rings – Blue Sky Outdoor Living
U.S. Army Portable Fire Pits ... Free standard shipping to the contiguous USA. Restrictions apply – click for details. ... Heavy Gauge 36 in. Round x 10 in.
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Walmart
walmart.com › patio & garden
Fire Pit Insert Round
40in Fire Pit Ring Outdoor, Round Wood Burning Fire Pit Accessories, DIY Metal Steel Liner Insert for Bonfire Outside Camping Above or In Ground (46 Inch Outer 43 Inch Inner)
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Walden Backyards
waldenbackyards.com › home › about fire pits › about fire pits
Fire Pit Ring Vs. Built-In Fire Pit | Expert Tips From Walden Backyards
November 9, 2024 - However, a well-built fire pit with a high-quality fire pit insert can add value to your property as well as your experience. [product=legacy-steel-fire-ring-round-30] Pressed from a single slab of steel, the Walden 30" Legacy Fire Pit Ring is built ...
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BBQGuys
bbqguys.com › home › outdoor living › outdoor heating & accessories › outdoor fire pits › wood burning fire pits
42 Inch Round Steel Wood-Burning Fire Pit Enclosure in by Ultimate Patio : BBQGuys
Metal firepit ring is made from thick 2 millimeter steel · Finished with high temperature paint to ensure long lasting quality and functionality · Large 4-piece ring insert kit is easy to put together and assembles in minutes · Can be used ...
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Yard Couture
yardcouture.com › home › fire pit accessories › wood burning fire pit accessories › round smokeless steel fire pit insert liner | 3" lip flange
Round Smokeless Fire Pit Insert With 3 Inch Top Flange - Corten or Mild Steel
Round Smokeless Steel Fire Pit Insert Liner | 3" Lip Flange
Smokeless Steel Fire Pit Insert - 3" Top Flange This round smokeless fire pit liner is forged from premium steels made to contain a fire and protect pavers from direct heat. The perforations around the ring help to cut down on the amount of smoke released from the pit by providing more oxygen to the fire, which allows the smoke to be burned off more efficiently. Perfect for the DIY fire pit paver project, this insert is easy to assemble and is ready to be placed in your outdoor fire pit. The rings 3" top flange will rest nicely on top your existing fire pit enclosure. Handcrafted in the
Price   $364.00
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Firebuggz
firebuggz.com › collections › fire-pit-inserts
Plug N Play Stainless Steel Fire Pit Inserts - Firebuggz – Firebuggz
Heavy Duty Smokeless Stainless Steel Fire Pit Ring Insert for Outdoors - 29" Round Insert, 37" Outside Flange, 10" Height
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(edit Most barrels...) won't last very long as fire pits. I know this from burning trash when I was a kid. By the time the barrel was full it was falling apart. I never counted, but I would expect it to work well for about 10-20 burns and maybe 50-60 burns before its paper thin and falling apart.

Edit: The thickness of the metal is what matters. 18 gauge drums are what I find to be the industry standard; 18 gauge won't last very long in my opinion. A thicker drum would last longer. I personally own a fire pit object that is very thin, which probably would not last more than 10 burns. So it goes to show that any ol' manufacturer may not necessarily make a decent product.

I have seen barrels converted to wood stoves. I have seen some of them fall apart and I have seen some stand for decades. This is due (primarily) to the thickness of the steel.

Edit2: Product reviews are probably important when you can't get the actual specifications. Amazon has reviews for the example product that you linked... 3.5 stars is not so hot.

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"what (are) the advantages of having one..." "to avoid direct heating of the surrounding rock/concrete"

Yes, the advantage is to reduce direct conductive and radiant heat transfer to the surrounding material. Heating clay bricks, rocks, stones, concrete, decorative bricks/pavers, etc. will cause them to crack and crumble. Sometimes immediately, sometimes over a period of time. Sometimes explosively and dangerously, due to moisture in the stone/clay/concrete (unless you use special refractory brick).

I agree with other comments and posts, a DIY job is fine but thicker steel/iron is the key to good performance. I would say 12 gauge would be minimum thickness.

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Burly USA
burlyusa.com › collections › fire-pits
Fire Pits – Burly USA
INSERTS · HOW IT WORKS · MAINTENANCE · FAQ's · WARRANTY · SHIPPING · RETURNS · HOW TO TUTORIALS · STORE LOCATOR · CONTACT US · Account · Cart (0) Home | Fire Pits · Filter By · Collection · Gather · Scout · Color · Black · Silver · Material · Metal ·
Find elsewhere
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Amazon
amazon.com › fire-pit-insert-round › s
Amazon.com: Fire Pit Insert Round
Discover heavy-duty fire pit inserts built to withstand high temperatures and harsh weather. Explore versatile designs for DIY fire pits or standalone use.
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Ohio Flame
ohioflame.com › collections › fire-rings › fire-pit-inserts
Ohio Flame Fire Rings - Outdoor Elegance Tagged "fire pit inserts"
Home Fire Rings fire pit inserts Page 1 of 1 · Sort by: Featured · Best Selling · Alphabetically: A-Z · Alphabetically: Z-A · Price: Low to High · Price: High to Low · Date: New to Old · Date: Old to New · Heavy Gauge Fire Ring - Round ...
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Bonfire By Design
bonfirebydesign.com › home › shop
Shop | Custom Fire Pit Rings & Covers | Bonfire by Design
March 16, 2024 - We offer standard sizes and options for smokeless fire rings, designed fire pits, fire accessories, and metal art, all made with American-made steel and crafted in the USA.
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VEVOR
vevor.com › lawn & garden › patio furniture & accessories › fire pits
VEVOR Fire Pit Insert Round - Durable Steel & Glass Options
VEVOR Fire Pit Cover Lid, 20" Portable Firepit Spark Screen,Stainless Steel Steel Metal Cover, Easy-Opening Outdoor Wood Burning and Camping Stove Accessory, for Outdoor Patio Fire Pits Backyard (24) ... VEVOR Fire Pit Spark Screen Round 30", Reinforced Heavy Duty Steel Metal Cover, Outdoor Firepit Lid, Easy-Opening Top Screen Covers Round with Ring Handle for Outdoor Patio Fire Pits Backyard (24)
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The Home Depot
homedepot.com › outdoors › outdoor heating › fire pits › fire pit kits
Round - Fire Pit Kits - The Home Depot
wood burning fire pit · wood burning · 64 romanstack pieces · 72 romanstack pieces · easy access · insert bolts · wide fire bowl · 10 gauge steel fire ring insert · 10 gauge steel fire ring · 54 lbs. bag · backyard design · cap stone · fire feature · fire glass · fire ring insert · fire rock · fuel type · heat radius · heavy-duty construction adhesive · ledgestone 47 in · living space · long lasting · metal fire ring · octagonal round fire pit insert ·
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eBay
ebay.com › home & garden › yard, garden & outdoor living › outdoor heating, cooking & eating › fire pits
26 Inch Round Steel Fire Pit Ring Liner DIY Wood Burning Insert Firepit w/ Cover | eBay
26 Inch Round Steel Fire Pit Ring Liner DIY Wood Burning Insert Firepit w/ Cover
Outdoor 32" Metal Firepit Backyard Patio Garden Square Stove Fire Pit With Cover · CAMCO Little Red 11.25" Portable Propane Camp Fire (58031) Mystical Fire PLUS Campfire Fireplace Colorant Packets (25 Pack Mystical Fire · Campfire Defender Protect Preserve Fireside Outdoor Portable Pop-Up Fire Pit - 15200 · Mystical Fire Blue Campfire Fireplace Colorant Pouches - Pack of 25 · Fire Pit Insert Ring ·
Price   $179.99
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Rosettahardscapes
rosettahardscapes.com › products › belvedere-fieldstone-round-fire-pit-kit
Round Fieldstone Fire Pit Kit - Rosetta Belvedere
Love the smell of wood burning and that cozy campfire sound? Each Belvedere Fire Pit Kit includes a 14-gauge steel insert perfect for housing crackling fires. Fancy a little less kindling and more kicking back?
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Socalfirepits
socalfirepits.com › parts-and-accessories › inserts › round
Round Fire Pit Inserts | So-Cal Fire Pits
These inserts are built to hold the flame, distribute heat evenly, and prevent hazardous situations. Durability: Our round fire pit inserts are crafted from premium materials like stainless steel and brass, ensuring long-lasting performance.
Address   1260 N Hancock St Unit 107, 92807, Anaheim
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Amazon
amazon.com › Fire-PIT-Steel-Ring-Insert › s
Amazon.com: Fire PIT Steel Ring Insert
Check each product page for other buying options. Price and other details may vary based on product size and color · SoulMate Outdoor 40-Inch Outer/36-Inch Inner Fire Pit Ring Smokeless,Duty Solid Metal Steel Round Firepit Rim Insert for DIY Fire Pits, Outdoor Above or In-Ground, Camping Garden ...
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Nicolock
nicolock.com › home › products › outdoor living › fire pits › serafina fire pit
Serafina Fire Pit - Paving Stone Fire Pit Kit - Nicolock
May 30, 2025 - Build this paver fire pit from stones that suit your style with multiple color options. Whether you prefer a stately Adobe Blend, dramatic Graphite Pearl Blend or richly varied Oyster Blend, you can create the outdoor fire pit of your dreams with this kit. Kits include everything needed for installation, including fire pit pavers and a steel fire ring.