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I require my users to be logged in to browse and shop (wholesale).
When they login the landing page is their order page - which until they place orders is nice and blank. There is a link to "Shop" at the top - but well, users are users and they freeze when they see a nice white blank page and tell me it isn't working.
Is there a way to force the first page they land on to be the front page of the website, not the Orders page - without breaking the Orders page when they browse to it later?
Just ran my first Shop advertising campaign two weeks ago and the first week was amazing. We received 20+ orders from first time customers in 6 days which is great for our store and had a ROAS of 2.68.
The following week it went completely dead and there were zero orders from the campaign.
Does anyone have any personal experience with this advertising method? Was my ROAS set too high (2.25), or does Shop suppress your ads after a certain amount of sales?
Any feedback or thoughts is appreciated. It felt too easy that first week but since I didn't change anything I'm at a loss for why it stopped converting so suddenly.