For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. Answer from Launchpresso on reddit.com
Conversios
conversios.io › home › shopify google ads conversion tracking: a comprehensive guide
Shopify Google Ads Conversion Tracking: Complete Setup Guide
December 7, 2023 - To set conversion action, you need to set the category to “Purchase/Sale” and the value to “Use different values for each conversion” to track your purchases effectively. Once you are done creating your conversion action, click CREATE ...
Analyzify
analyzify.com › home › guidebooks
How To Set Up Conversion Tracking On Shopify [+Enhanced]
Here's an ultimate guide to let you have an accurate Google Ads integration on your Shopify store.
Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. More on reddit.com
15
4
March 7, 2024How do I correctly set up Google Ads conversion tracking?
Hi, I am using the standard Google Channel app from Shopify (https://apps.shopify.com/google) to connect with Google (GA4, Merchant Center, Google Ads). All looks good from the App, but I have an issue with setting up the Conversions in Google Ads. Is there something additional I should do to track ... More on community.shopify.com
1
3
May 1, 2023Google Ads Conversion Tracking
Hi, I’ve created a conversion action on Google Ads: And according to the instruction, I have to add the code to the . Now if I add the ‘Add to Cart’ tracking code to theme.liquid, it triggers as soon as someone visits the website. It doesn’t wait for the user to add something to cart. More on community.shopify.com
1
2
May 11, 2024Setting up enhanced conversion tracking in google ads for shopify
Our team walks through how to set up enhanced conversions . There are 3 ways you can do it, so hopefully we cover one of the methods you are using. More on reddit.com
4
1
June 7, 2022How do I manually set up Google Ads conversion tracking on Shopify?
You need to create a conversion action in Google Ads, install the global tag in your Shopify theme, add an event snippet in the checkout script, and make the conversion value dynamic based on subtotal or total price.
conversios.io
conversios.io › home › shopify google ads conversion tracking: a comprehensive guide
Shopify Google Ads Conversion Tracking: Complete Setup Guide
How do I test if my Google Ads conversion tracking setup is working on Shopify?
Use Google Tag Assistant or the Google Ads Conversion section to verify your tag status. It’s recommended to run a test transaction and confirm that the conversion is being tracked.
conversios.io
conversios.io › home › shopify google ads conversion tracking: a comprehensive guide
Shopify Google Ads Conversion Tracking: Complete Setup Guide
What is the advantage of using Shopify checkout settings for conversion tracking?
This method simplifies the process and allows you to paste the event snippet directly into the order processing section, with optional enhanced conversions for better accuracy.
conversios.io
conversios.io › home › shopify google ads conversion tracking: a comprehensive guide
Shopify Google Ads Conversion Tracking: Complete Setup Guide
Videos
05:31
EASIEST Way To Track Google Ads Conversion/Purchases (For Shopify) ...
05:10
How To Setup Google Ads Conversion Tracking for Shopify (Full Guide) ...
05:42
How To Setup Google Ads Conversion Tracking For Shopify (Quick ...
11:23
How To Setup Google Ads Conversion Tracking For Shopify [Checkout ...
06:05
How To Add Shopify Pixel Google Ads Conversion Tracking - YouTube
Grow My Ads
growmyads.com › google-shopping › the-ultimate-guide-to-google-ads-conversion-tracking-for-shopify-stores
Mastering Shopify Google Ads Conversion Tracking
A required part of this site couldn’t load. This may be due to a browser extension, network issues, or browser settings. Please check your connection, disable any ad blockers, or try using a different browser.
Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google
Shopify Help Center | Google & YouTube
Link Shopify to Google Ads · Learn about conversion tracking settings · Google & YouTube channel requirements · Get set up with the Google & YouTube sales channel · Shopping on Google · Google Performance Max campaigns · YouTube Shopping ·
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
Top answer 1 of 7
2
For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
2 of 7
1
Hey hey, just dm me and I give you a crash course for free
Google Support
support.google.com › google-ads › answer › 12183125
Shopify: Set up your Google tag - Google Ads Help
For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging. Select Save for each Shopify event you want to manage.
Promodo
promodo.com › blog › google ads conversion tracking on shopify: how to set up
Google Ads Conversion Tracking on Shopify: How to Set Up | Promodo.com
Select See Event Snippet to choose whether to track page loads or clicks. Copy the event snippet code and add it within the <head> tag of your conversion pages. ... Use the Tag Assistant to check if the Google Tag is correctly implemented by entering your website's URL. ... Return to Google Ads and click Next and then Done to finalize your setup. ... Another method is to use Shopify apps designed to integrate Google Ads conversion tracking without manual coding.
FeedArmy
feedarmy.com › home › free shopify enhanced conversion tracking pixel for google ads + micro conversions + ga4
Free Shopify Enhanced Conversion Tracking Pixel For Google Ads + Micro Conversions + GA4 – FeedArmy Co., Ltd.
September 20, 2025 - You can get the code by registering here: https://feedarmy.io/product/enhanced-tracking-pixel-for-shopify/ ... Paste your code, click on save and then connect. In Google Tag Manager, go to admin > and click on import container. In Google Tag Manager select the json file (you can find it in the downloaded file). Chosing your workspace, click on existing and choose default workspace ... Add your Google Ads conversion ID and Label when creating a new conversion.
Google Support
support.google.com › google-ads › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help
Conversion tracking allows you to observe the actions that people take on your website after clicking on one of your ads or free listings. This information shows you things like which of your ads or free listings generates the most sales on your online store.
Shopify
apps.shopify.com › adwords-conversion-pixel
Nabu for Google Ads Pixel - Conversion Tracking Pixel App for Google Ads by AdNabu | Shopify App Store
Accurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
How to set up Google Ads conversion tracking on Shopify: Method #1: Using the Google & YouTube app, and Method #2: Add a custom pixel to Shopify.
EasyInsights
easyinsights.ai › home › how to set up conversion tracking in google ads for shopify: a complete overview
Guide to setup Conversion Tracking in Google Ads for Shopify
April 14, 2025 - Log in to your Google Ads account. Go to Tools & Settings > Conversion tracking. ... Click the + button to create a new conversion. ... Select Website as the conversion action. ... Give your conversion a clear and descriptive name (e.g., “Shopify ...
Analyzify
analyzify.com › home › guidebooks
An Ultimate Guide to Shopify - Google Ads Integration - Analyzify
Explore a proper Google Ads – Shopify integration guidebook and follow the best practices so you can have accurate Google Ads tracking.
YouTube
youtube.com › watch
The RIGHT Way to Set Up Google Ads Conversion Tracking for Shopify [2025 Updated] - YouTube
In this video I show you how to set up Google Ads conversion tracking for Shopify.➜ Google Ads Conversion Tag Code: https://docs.google.com/document/d/1xJcC...
Published December 30, 2024
Stape
stape.io › blog › shopify › server-side google ads conversion tracking in shopify - stape
Server-side Google Ads conversion tracking in Shopify - Stape
October 24, 2023 - Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.
Shopify
shopify.com › ca › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2025) - Shopify Canada
August 26, 2025 - Conversion tracking shows you what people do after they perform a Google search and click on your ad, allowing you to measure actions you’ve deemed valuable to gathering leads or making sales.
Littledata
littledata.io › shopify › google-ads
Shopify + Google Ads connection for Enhanced Conversions
Increase Google Ads ROAS with server-side Enhanced Conversions tracked from your Shopify store
Shopify
shopify.com › uk › blog › offline-conversion-tracking
How Offline Conversion Tracking Works with Google Ads (2025) - Shopify UK
Without this, you run the risk of undervaluing (and underspending on) high-performing campaigns because you don’t have the complete picture. Google Ad’s Google Click ID (GCLID) is the most direct method of tracking offline conversions.