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November 6, 2025 - Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing. By Peter Adams • Nov. 19, 2025 ... The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

1 day ago - Some new considerations for travel marketers. By Andrew Hutchinson • Sept. 29, 2025 ... A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts. By Peter Adams • Sept.

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy. ... Stay up to date with the week's biggest marketing stories with Marketing Brew Weekly.

Ad Age Brand Report 2025—ranking the biggest marketing spenders · Future of Advertising 2030—predictions and tools to guide you ... It’s been a tough time for brand advertising—but for the true believers, things are looking up. ... Gen Z isn’t rejecting social media entirely; it’s rejecting what social media has become.

September 29, 2025 - News and insights from our editors, reporters and columnists, including coverage of social media networks, tools and trends that enhance social listening, (organic/paid) content and messaging to win loyalty and new customers.

August 29, 2025 - From ads, to AI, to podcasts: why social media is the centre of every marketing strategy in 2025

January 22, 2013 - Latest headlines on social media platforms including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

The Global News Series on social media's impact on and offline launches Jan.

When crises strike, brands of all sizes can use their products, services, and marketing channels for good.

2 days ago - Unexpected and topical, this campaign was ahead of its time. But moving into 2026, marketing tactics like this will become the new normal. With that said, as AI-generated content proliferates, brands need to be even more conscious of social media marketing ethics.

November 24, 2025 - This article distils some insights and translates them into practical actions for marketing teams. The data confirms that YouTube and Facebook remain the two main social media platforms among US adults, with 84% using YouTube and 71% using Facebook.

1 week ago - AI reshaped marketing and advertising in 2025, and those trends will follow into 2026. Here's what Hearst Bay Area learned about how brands used AI, short-form video and social strategies.

Marketing Andrew Lipsman: Top 10 retail media predictions for 2026 ... As someone who spends their days exploring the frontiers of AI, this year’s festive ad season has me reflecting on the question I am asked more than any other: will AI replace human creativity? ... When even the UK’s most trusted ‘money man’ has to put out videos disavowing social media ad scams, you know you’re just seeing the tip of a scam iceberg.

3 weeks ago - Member Exclusive Future of Marketing Briefing: The ad business arrived at CES in a holding pattern · Generative AI Future starts to sharpen its AI search visibility playbook · The Creator Economy Digiday’s extensive guide to what’s in and out for creators in 2026 · Retail Media Rewritten Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

Despite crediting marketing with driving a 38.3% increase in global sales, Next is readying to halve its international marketing spend in 2026. ... 2025 was the year culture moved at speed, and people moved with it.

November 4, 2025 - Get Original Marketing Insights and Industry News Delivered to You! For everyone who's ready to improve their marketing. When you subscribe for this FREE

4 weeks ago - See the latest announcements, interviews and tips from Facebook Business. Find events, customer success stories and important news from Facebook, Instagram and Messenger.

With new creative opportunities brought about by social platforms, we’re seeing more and more organizations loosen the reins, toss the traditional marketing playbooks aside, and prioritize entertainment on social media.