Here’s the quick video version I mentioned, for anyone interested: https://www.youtube.com/watch?v=_aLK-yd63RU Happy to answer any questions or get your feedback! Answer from Same-Dimension-6041 on reddit.com
Hootsuite Blog
blog.hootsuite.com › home › how to create a social media report [free template included]
How to create a social media report [free template included]
January 10, 2025 - A quick overview of your social media strategy helps provide context, reminding readers of what we’re trying to do here. Does your company use social primarily as a channel for customer service? Social commerce? Brand awareness? All of the above? Be sure to highlight any changes in strategy since the last time you reported, including any new channels you’ve incorporated into your social mix.
Sprout Social
sproutsocial.com › sprout blog › master the art of social media reporting (downloadable template) › social media reporting hub
Master the art of social media reporting (downloadable template)
4 days ago - Master social media reporting with proven metrics, analysis tools and editable templates. Discover how Sprout Social turns data into real insights.
How do you structure social media reports when clients don’t care about engagement?
Here’s the quick video version I mentioned, for anyone interested: https://www.youtube.com/watch?v=_aLK-yd63RU Happy to answer any questions or get your feedback! More on reddit.com
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November 24, 2024AI tool for social media reporting : SocialMediaMarketing
Hello everyone, I have recently joined the Social media team at my company, there's a report that's been handed over to me, which takes a lot of... More on old.reddit.com
Social media reporting and analytics (tools?) : socialmedia
Let's not talk about scheduling tools because we all use them but one area that social media agencies are lacking in general are analytics and... More on old.reddit.com
HOW TO CREATE A SOCIAL MEDIA REPORT? (FULL GUIDE) : SocialMediaMarketing
Social media reports analyze all the essential and important social media metrics and show your business’s progress in detail. Get at least a... More on old.reddit.com
What's the difference between social media analytics and social media reporting?
Analytics is the process of gathering and analyzing performance data. Reporting compiles those insights into documents that communicate value to stakeholders.
sproutsocial.com
sproutsocial.com › sprout blog › master the art of social media reporting (downloadable template) › social media reporting hub
Master the art of social media reporting (downloadable template)
What is a social media report?
A social media report is a document that compiles and analyzes data from your social media activities over a specific timeframe. It transforms raw metrics into actionable insights that guide strategy and prove ROI.
Effective social media reports include:
- Performance metrics: Engagement rates, reach, conversions and other KPIs
- Audience insights: Follower growth, demographics and behavior patterns
- Strategic recommendations: Data-driven next steps to improve results
sproutsocial.com
sproutsocial.com › sprout blog › master the art of social media reporting (downloadable template) › social media reporting hub
Master the art of social media reporting (downloadable template)
What are social media metrics?
Social media metrics are points of data essential to tracking the performance of your social channels, content, strategy and the impact it all has on your business goals.
sproutsocial.com
sproutsocial.com › sprout blog › social media analytics › the social media metrics to track in 2025 (and why)
The Social Media Metrics to Track in 2025 [Cheatsheet] | Sprout Social
Videos
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How To Create A Social Media Analytics Report in 10 Minutes - YouTube
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How to Create a Social Media Analytics Report - YouTube
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How to Create a Social Media Report in Just 5 Minutes - YouTube
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DEEP DIVE How to make social media reports [FREE TEMPLATE] - YouTube
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How to Create a Social Media Report Your Clients Will Actually ...
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Social Media Management for Beginners: Social Media Analytics & ...
Reportgarden
reportgarden.com › social-media-reports
Social Media Reports with Clear Insights for your Clients
Raw data from Meta, X or LinkedIn won’t improve your social media strategy. You need a tracker for social media that transforms scattered numbers into meaningful insights. Our social media dashboards and custom reports highlight key trends, audience behavior, and competitor benchmarks.
Indeed
ca.indeed.com › career guide › career development › what is a social media report and why is it important?
What Is a Social Media Report and Why Is it Important? | Indeed.com Canada
March 28, 2025 - Social media reports identify the effectiveness of social media campaigns by tracking activity using metrics such as likes, followers, engagement, comments, and reach, providing valuable insights for decision making.
Canva
canva.com › home › canva pro › content planner
Social Media Planning & Scheduling Tool | Canva Pro
Track impressions, clicks, likes, and comments with social media performance analytics in Content Planner.
Pew Research Center
pewresearch.org › fact sheets › news habits & media › news media trends › news platforms & sources › digital news landscape › social media & the news › social media and news fact sheet
Social Media and News Fact Sheet | Pew Research Center
September 25, 2025 - Many Americans find value in getting news on social media, but concerns about inaccuracy have risen (Feb. 7, 2024) 5 facts about how Americans use Facebook, two decades after its launch (Feb. 2, 2024) About half of TikTok users under 30 say they use it to keep up with politics, news (Aug. 20, 2024) Americans are following the news less closely than they used to (Oct. 24, 2023) Check out our other reports and blog posts related to social media and the news.
Agorapulse
agorapulse.com
Social Media Management Software | Agorapulse
An easy to use Social Media Management Software that allows you to stay organized, save time, and easily manage your inbox, publishing, reporting, monitoring, and team collaboration tools.
Buffer
buffer.com › resources › best-social-media-analytics-tools
The 11 Best Social Media Analytics Tools in 2025 — For Creators and Marketers
You can also keep an eye on paid marketing efforts — like TikTok Ads, Meta Business Suite, Pinterest ads, and even Google ads — to provide a combined report of your organic and paid strategy. I’d not recommend using Dashthis if you need in-depth social media performance insights — it provides the basic audience insights report, likes, comments, shares, impressions, etc.
Reddit
reddit.com › r/socialmediamanagers › how do you structure social media reports when clients don’t care about engagement?
r/SocialMediaManagers on Reddit: How do you structure social media reports when clients don’t care about engagement?
November 24, 2024 -
Some clients just want a clear answer to “Is this working?” and they don’t care about likes, reach, or even impressions.
Over time, I’ve had to rethink how I present reports to non-technical stakeholders. I now structure them in a way that helps guide the conversation instead of defending numbers they don’t understand.
I put together a short breakdown of the 4 key elements I include in every social media report now from the executive summary to paid vs organic splits.
I’d love to hear how you organize your reports, especially for clients who:
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Tune out when engagement is mentioned
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Focus only on ROI or budget
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Don’t see the value in monthly reporting (until it’s framed right)
Drop your wins, mistakes, or favorite formats. I’m genuinely curious how others handle this.
I’ll drop a quick video version of my framework in the first comment.
Top answer 1 of 4
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Here’s the quick video version I mentioned, for anyone interested: https://www.youtube.com/watch?v=_aLK-yd63RU Happy to answer any questions or get your feedback!
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I like where you’re going with this. But where I struggle is in reporting on content that doesn’t lead directly to web conversion. How do you quantify the value of brand building in social if not with the usual social metrics? I do like the idea of providing a narrative about wins rather than just throwing numbers at people who won’t care about them.
Sprout Social
sproutsocial.com › sprout blog › social media analytics › the social media metrics to track in 2025 (and why)
The Social Media Metrics to Track in 2025 [Cheatsheet] | Sprout Social
October 15, 2025 - It’s a powerful way to measure the resonance of your content, campaigns and social media experiments. To calculate this metric, subtract the number of followers you had at the start of the period from how many you have now. Or, use an analytics automation tool to focus on insights instead of math. For example, Sprout Social’s Instagram Profile Report automatically calculates net growth and helps you visualize how much your count has increased.
Digital Main Street
digitalmainstreet.ca › home › tools › what are social media analytics and why do they matter?
What Are Social Media Analytics and Why Do They Matter? - Digital Main Street
January 17, 2025 - These metrics go beyond simple likes or followers; they provide a window into how your audience interacts with your content, how effectively your campaigns are reaching your target audience, and what impact they’re having on your business or campaign goals. For small businesses, understanding these analytics is crucial for crafting social media marketing campaigns that are both cost-effective and impactful.
Social Status
socialstatus.io › home
Social media analytics and reporting tools | Social Status
October 17, 2023 - Social media analytics and reporting tools for all main social channels, social media competitor analysis, social ad reporting and automated reports.
SOCi
soci.ai › home › blog › mastering social media reporting: your step-by-step guide
Mastering Social Media Reporting: Your Step-by-Step Guide
July 10, 2025 - Below are segments to include in your social media reports. ... To start, provide a concise overview of the report’s key findings and highlights. These can include high-performing KPIs or metrics to give stakeholders a quick snapshot of social media performance or areas of improvement.
HubSpot
knowledge.hubspot.com › social › analyze-social-reports
Analyze social reports
November 13, 2025 - Learn how to use the social reports tool to evaluate the effectiveness of your social media efforts.
DashThis
dashthis.com › blog › the-ultimate-guide-to-social-media-reporting
The Ultimate Guide to Social Media Reporting in 2024 | DashThis
Smart, data-driven social media marketers will offer suggestions for improvements. Locate your desired KPIs and complete the following steps: ... Share your actionable insights within the report instead of explaining them in your email.
DataReportal
datareportal.com
DataReportal – Global Digital Insights
Includes rich insights into the world’s internet behaviours, social media preferences, mobile habits, ecommerce activities, and digital marketing trends. ... Alternatively, click here to browse all reports.
Metricool
metricool.com › home
METRICOOL ▷ Social Media Management Tool
1 month ago - Custom report templates: Design reports that fit your needs and branding. Zapier integration: Automate processes and save time on repetitive tasks. ... Yes! You can use Metricool for free, forever. With our Free plan, you can connect 1 brand associated to a profile for each social network, plan your content, publish content automatically, manage messages from your networks, and more.
Zoho
zoho.com › social
Social media management software for all businesses - Zoho Social
Your social media management system should be able to give in-depth visual reporting and analytics like custom reports, analyze page views, page clicks, and page shares, as well as feedback received, that will help you better understand your ...
Salesforce
salesforce.com › ca › marketing › social-media-monitoring-guide
What Is Social Media Monitoring? | Salesforce Canada
Social media monitoring allows real-time feedback from millions of consumers. Learn how it can help your company make the most of social media.
Whatagraph
whatagraph.com › blog › articles › social-media-report
Social Media Analytics Report: How to Build & Present It (Fast) | Whatagraph
October 27, 2024 - Learn how to create a killer social media metrics report to track and present your social media marketing results.