October 1, 2024 - The eight types of Google Ads are Search, Display, Shopping, Video, App, Discovery, Performance Max, and Smart ads. But I'm generous, so I also included a ninth, Local Services Ads, which are only available in a separate hub.

February 1, 2023 - There are 8 campaign types in Google Ads. ... Note: Previously, there were 9 campaign types. Google announced that Local campaigns would be automatically upgraded to Performance Max campaigns.

June 27, 2023 - Performance Max is Google’s goal-based marketing campaign type used to increase conversion in Google Search, Video, Google Map, and Google Display Network. This campaign has access to all Google Ads campaigns on several platforms to create a look-alike audience, or reach new people who have the similar characteristics and interests as your existing audience. In bidding, Performance Max also controls the budget for better results. In 2023, Google announced the removal of third-party cookies used to collect data due to the platform’s updated security and privacy policies.

November 3, 2025 - The ads for the app campaign are automated and Google runs and manages your creatives and placements. The ad types include text, image, and video ads. Demand Gen campaign have totally replaced Discovery campaigns, as of late 2023.

Performance Max Ads are designed to help businesses achieve their conversion goals, whether that's driving online sales, generating leads, or driving store visits. The setup is relatively simple, requiring you to input your creative assets and business goals, and Google takes care of the rest, optimizing your ad placements based on performance.

January 2, 2025 - Understanding the types of Google ... Google Ads campaign types include Text Ads, Responsive Search Ads, Dynamic Search Ads, Image/Display Ads, App Ads, Video Ads, Shopping Ads, and Call Ads....

May 10, 2023 - Google then uses machine learning to test different combinations of headlines and descriptions to determine which ones are most effective in generating clicks and conversions. When to use Responsive Search Ads: Responsive Search Ads are ideal for businesses that want to maximize the performance of their search ads.

October 18, 2024 - This innovative approach automates ... Max over individual single-channel ad formats. Notably, Google has been transitioning certain automated ad types, such as Smart Shopping, to Performance Max campaigns throughout 2023....

Find info about display ads, video ads, search ads, and other types of Google ads. Discover which Google ads campaign type is right for your business.

May 19, 2025 - Learn about all the types of Google Ads, their pros and cons, and when to use them—Search, Display, Shopping, Performance Max, and more!

February 7, 2024 - Looking to advertise your business on Google? Learn about the various types of Google Ads available, including search, display, shopping, and video ads.

October 8, 2025 - Performance Tracking: Monitor the effectiveness of your campaigns. Make adjustments using comprehensive reports and analytics. Flexible Budget Management: Set daily or monthly budgets. Only pay when someone clicks on your ad (PPC model), enabling control over your budget. Automation Tools: Use tools such as Google Ads Performance Planner to predict how changes in your budget could impact your campaigns and optimize them accordingly.

Find new customers: Unlock new audience segments by using real-time understanding of user intent, behavior, and context to show up in the right moments with more relevant ads. Gain richer insights: Performance Max campaigns are now part of the “Insights” page to help you understand how AI is currently working and how you can improve your campaign. Using the “Combinations” report, you can learn how your top-performing assets are being combined to build creatives. Tip: Performance Max will show as a campaign type selection if your advertising objective is “Sales”, “Leads”, or “Local store visits and promotions”.

November 5, 2024 - Google Ads (previously Google AdWords) ... often utilizes search ads, but you can go for other types of ads, such as YouTube, display, or shopping ads, depending on your budget and needs....

September 23, 2025 - Each Google Ads campaign type determines where ads will appear—whether on search engine results pages, across display networks, in video content, on mobile apps, or through local discovery—tailoring ads to suit different user behaviors and interests. This guide will explore each of the main Google Ads campaign types and how businesses can use them while optimizing their ads for better reach and engagement, aligning advertising efforts with business goals.

January 6, 2025 - They do this through targeted, visual-centric ads across Google’s visual platforms like YouTube, Gmail, and Discover (a Google Search feature that shows content relevant to a searcher’s perceived interests). Replacing Discovery ads back in 2023, these smart campaigns use machine learning automation and creative assets like images and video content for more personalized experiences. This campaign type helps brands generate leads, boost consideration, and build trust with their audience. With Demand Gen campaigns, you have access to the billions of people who view Google’s various feeds on platforms.

December 21, 2024 - Search ads are the most basic Google Ads format and every brand can benefit from using them. ... Headlines: Minimum three and maximum 15 headlines, 30 characters each. Display URL: Must use your domain, but doesn’t have to be the final URL.

August 14, 2024 - Since these users look similar to your existing customers and hot prospects, you can expand the reach of your Google ad campaigns while still maintaining a focus on quality targeting. However, it’s important to note that Google stopped new Similar Audience segments from being created in May 2023.

December 13, 2022 - Vehicle listing ads are expanding in Google Ads in 2023! ... During 2022, Google Ads continued to invest heavily in machine learning. From smart bidding strategies and Smart Campaigns to merging Smart Shopping with Performance Max, get ready ...