Hi there, I suppose I'll wade in on this one. Frankly I don't love having to toot our own horn, but perhaps the current contributors in this sub aren't aware of how we're different from all the affiliate riff-raff out there. In any case, since you're asking this question, IMHO you really ought to know about what we do. Here's what makes GoodBed different from any other source: Our content is created by actual independent mattress experts, starting with me. A few bona fides: * Doing this since 2008, when I started GoodBed * Never worked for a retailer or manufacturer * Personally tested over 800 mattresses and counting * Created the internet's first mattress match quiz in 2013 (many others have tried to copy us since then, but ours is still by far the most in-depth) * Built a consumer review platform that is bespoke to the mattress category that has received over 600,000 customer reviews to-date * Developed the most robust and objective framework for testing mattresses on the market No other independent source of mattress information can make a case like this. But if you have any doubts about my expertise, I would humbly invite you to watch any of the videos on our YouTube channel: https://www.youtube.com/goodbed 2) We prioritize our readers and our integrity above all else. Some examples: The clearest and most obvious proof of this is that we do not, and have never, published "best mattress" lists. Anyone who knows mattresses knows that they are a highly personal product – meaning a great mattress for me can be terrible for you, and vice versa. Therefore, any site that publishes "best mattress" lists is either clueless or deceptive. In this same vein, we also never give mattresses an "overall rating." Since my needs are completely different from yours, an overall rating means nothing to either of us. And it means even less when every product gets a high score. Instead, we calculate a personal match score for you and each mattress. After you've taken our quiz, you can find your match score for hundreds of products across our site. And with each match score, we provide a clear explanation of the pros and cons of that mattress relative to your personal needs and preferences. No mattresses on our site look good for everyone, since none are. We never display a promotion in a place that looks like an opinion, like a "best mattress" list. Whenever you see a "best mattress" list, it's extremely likely that the spots on that lists were sold to the highest bidders. Being on a highly desirable list like "best mattress for side sleepers" or "best mattress for back pain" costs a lot, and being at the top of those lists costs even more. Rather, our business model is a marketplace, like Kayak. We cover all products, provide the search tools you need to find the best options for your personal requirements, and give you the objective information you need to compare them and determine whether they are indeed right for you. I could go on here, but this has already gotten quite long. Net, if this sounds helpful, I'd invite you to check out our site: https://www.goodbed.com I hope that's helpful. Answer from mike-goodbed on reddit.com