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WP Mail SMTP
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
May 13, 2025 - Mixpanel is a web analytics tool renowned for its user-centric approach, offering deep insights into user interaction and website traffic.
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PostHog
posthog.com › blog › best-open-source-analytics-tools
8 best open source analytics tools you can self-host - PostHog
Beyond the core product analytics features, it also supports creating custom insights using SQL, and offers a built-in data warehouse so you can import data from external sources like Stripe, Hubspot, and Zendesk. Developers and startups who need an in-depth understanding of what users are doing in their app, or want to track the complete journey from their marketing website through to their app. There's a generous free tier, which means ~90% of users use PostHog for free.
People also ask

Can web analytics tools help improve my website conversion rates?
Yes, web analytics tools are essential for understanding visitor behavior and optimizing your website to convert more visitors into customers. Features like heatmaps, user recordings, funnel visualization, and A/B testing can help improve conversion rates.
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wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)
Which web analytics tool is best for small business?
Google Analytics is likely the best free option for small businesses starting out. It provides a wide range of insights with no cost. Other small business options to consider are MonsterInsights for its simplicity and ease of use, or Hotjar for understanding visitor behavior through heatmaps and recordings.
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wpmailsmtp.com
wpmailsmtp.com › home › marketing › 10 best web analytics tools for 2025
10 Best Web Analytics Tools to Use in 2025 (Free & Paid)

open source web analytics software

clickstream 1024x727
Open Web Analytics (OWA) is open-source web analytics software created by Peter Adams. OWA is written in PHP and uses a MySQL database, which makes it compatible for running with an AMP … Wikipedia
Factsheet
Stable release 1.7.8
/ 7 January 2023; 2 years ago (7 January 2023)
Repository github.com/Open-Web-Analytics/
Operating system Cross-platform
Factsheet
Stable release 1.7.8
/ 7 January 2023; 2 years ago (7 January 2023)
Repository github.com/Open-Web-Analytics/
Operating system Cross-platform
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Openwebanalytics
openwebanalytics.com
Open Web Analytics
Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications.
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G2
g2.com › categories › mobile-app-analytics › free
Best 51 Free Mobile App Analytics Tools Picks in 2025 | G2
Best free Mobile App Analytics Tools across 51 Mobile App Analytics Tools products. See reviews of Mixpanel, AppsFlyer, CleverTap and compare free or paid products easily. Get the G2 on the right Mobile App Analytics Tools for you.
Address   100 S Wacker DrSTE 600, 60606, Chicago
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VWO
vwo.com › home › visitor behavior analytics › 5 best free app analytics tools in 2025 to boost app performance [research-backed picks]
5 Best Free App Analytics Tools in 2025 | VWO
September 22, 2025 - By integrating the Countly SDK, businesses can instantly leverage real-time insights to enhance app performance and user satisfaction. ... Free: Countly Lite is free forever with limited features, including a mobile app and session analytics.
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BDC
bdc.ca › home › articles and tools › technology › find free and low-cost software › free and low-cost web analytics tools for your business
Web analytics tools - Free and low-cost
Android Cloud or SaaS · Open Web Analytics (OWA) is a free, open-source website analytics tool that gives you more control over your data by allowing you to store it on your own server.
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GitHub
github.com › oxnr › awesome-analytics
GitHub - oxnr/awesome-analytics: A curated list of analytics frameworks, software and other tools.
Snowplow - Analytics tool for web apps with a lot of data. Have every single event, from your websites, mobile apps, desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time. (Source Code) Apache-2.0 Scala real-time · Serposcope - Serposcope is a free and open-source rank tracker to monitor websites ranking in Google and improve your SEO performances.
Starred by 4.2K users
Forked by 449 users
Find elsewhere
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Smartlook Blog
smartlook.com › home › 8 best free website analytics tools in 2023 (in-depth look)
8 BEST FREE website analytics tools in 2023 | Smartlook Blog
June 20, 2023 - It requires programming skills to set up and run, but it’s also very versatile, as you can use it under your own domain or as part of a web app. Free plan or free trial: Clarity is a free tool.
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Hotjar
hotjar.com › web-analytics › tools
The 12+ Best Web Analytics Tools to Improve Your Site
What is it? Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and web applications.
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Umami
umami.is
Umami
Umami is a simple, fast, privacy-friendly alternative to Google Analytics.
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Storyly
storyly.io › post › best-free-mobile-app-analytics-tools-for-developers
10 Best Free Mobile App Analytics Tools - Storyly
Another prominent and free mobile app analytics platform is Localytics. Localytics offers a variety of features for mobile marketing. It links marketing and acquisition tools to analytics so that app owners can take action based on data. Localytics also offers push notification capability. ... Amplitude provides analytics for both mobile and web...
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Fathom
usefathom.com
Fathom Analytics: A Better Google Analytics Alternative
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.
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Leadfeeder
leadfeeder.com › blog › website-analytics-tools
Leadfeeder | 35 Web Analytics Tools That Could Help You Better Understand Your Site Visitors
May 28, 2025 - Pricing: The starter pack is free, but the paid plan starts from $49/month. FullStory is a digital experience intelligence platform that captures every user interaction with total privacy. FullStory’s features include conversion funnels on demand, advanced search options, replays of actual user sessions, and a suite of robust debugging and developer tools. The FullStory analytics engine also automatically indexes digital interactions with websites or applications.
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Plausible Analytics
plausible.io
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
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AppMySite
appmysite.com › home › top 23 mobile app analytics tools – a comprehensive list
Top 23 Mobile App Analytics Tools - A Comprehensive List - AppMySite
September 3, 2020 - Flurry, owned by Yahoo, offers a free and accessible analytics platform for mobile apps. ... It’s widely used by startups and smaller teams looking for reliable app analytics without high costs.
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UXCam
uxcam.com › blog › free-web-analytics-tools
Best Free Web Analytics Tools [2025]
February 1, 2025 - When it comes to exploring web analytics, Microsoft Clarity has carved out a spot as a noteworthy option with its no-cost solution. This tool stands out for offering full functionality in its free version, giving you robust insights to optimize ...
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WebFX
webfx.com › home › blog › web design › 9 free website analytics tools to start analyzing your site now: updated for 2025
9 Free Website Analytics Tools to Start Analyzing Your Site Now: Updated for 2025
May 22, 2025 - Open Web Analytics (OWA) is a free and open-source web analytics tool that gives you ways to track, monitor, and analyze the way people use your websites and applications.
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Firebase
firebase.google.com › products › analytics
Google Analytics | Get unlimited app analytics | Firebase
Google Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to ...
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Kochava
kochava.com › product › free-app-analytics
Free App Analytics | Mobile & CTV App Attribution | Kochava
July 1, 2020 - Free App Analytics® provides free tools to measure, analyze & optimize mobile & CTV apps. Get the insights you need to fast track your growth.