By day 30, the Android retention rate is 6%. iOS shows higher retention rates, with 27% on day 1, 14% on day 7, and 11% on day 14. By day 30, iOS maintains an 8% retention rate, suggesting that iOS users are more engaged—or stickier—over time.

What is a good retention rate for an app? That depends on the app category: news apps have an average retention rate of 11 percent, music of 3.8 percent.

April 9, 2025 - This approach lets you see how ... quarter of 2024, Android apps had a 20% average retention rate after one day, 5.6% after seven days, and around 2.1% after 30 days from installation....

Your user retention rate is the percentage of people who continue to use your product or app over a period of time after downloading or signing up. This metric provides insight into the app user’s engagement and loyalty.

Generally speaking, a retention rate of 10-30% after 90 days is considered good. However, some apps such as social media or gaming apps may have higher retention rates, up to 30% or more.

For mobile apps, the retention rate is usually measured at 1 day, 7 days, 30 days, and 90 days after users install the app. Generally, a retention rate below 10% is considered poor, around 20% is average, and anything above 40% is excellent.

July 23, 2025 - Even when a user has paid for a ... Read on below to find out more. Average app retention on Android was 21.1% at day one, dropping to 2.1% by day 30...

1 month ago - High app retention shows that your app is valuable and engaging to its target audience. It means they find the app useful, fun, or beneficial enough to keep using it. In mobile growth analytics, “app retention rate” is one of the core retention metrics used to measure long-term product value.

June 24, 2022 - Comparing data from across several verticals, an Adjust study found out that Day 1 retention was 26% on Android and iOS, dropping to 11% on Android and 12% on iOS on Day 7 before averaging 6% for both Android and iOS by Day 30.

App retention rate is calculated by dividing an app’s monthly active users by its monthly installs.

Global retention benchmarks reveal that retention falls to 26% on day 1, 13% by day 7, and 10% by day 14. After 30 days, the retention rate generally settles at 7%. These rates vary by platform.

The basic formula is easy enough—the number of users who actively used your app by the end of a time period divided by the number of app users at the beginning of that time period (not including new signups) multiplied by 100.

Typically measured at specific intervals like day 1, day 7, or day 30, retention rate is a critical app marketing metric. ... A retention rate gives a number to the percentage of users who still use an app a certain number of days after install.

... Although exact benchmarks vary by industry, mobile apps on average have a 30-day Retention Rate of 42% and a 90-day Retention Rate of 25%. The average 30-day rate broken down by industry ranges from 27% to 43%, but for higher performing ...

July 21, 2025 - App retention rate is used to monitor and analyze the in-app behavior of a cohort of mobile users who download an app on the same day. By calculating the percentage of users who continue to use an app after installing it over a specific period ...

October 22, 2025 - Between 2023 and 2024, Day 1 retention rates for marketplace apps dropped from 27% to 25%, Day 7 rates went from 16% to 15%, and Day 30 rates dipped from 9% to 8%. [Mobile App Trends 2025] Global median cost-per-install (CPI) crept up by $0.40 ...

May 13, 2025 - Retention rate is a key performance indicator that offers deep insights into an app’s performance, especially regarding user loyalty and engagement. It serves as a cornerstone for optimization, monetization strategies, and revenue forecasting.

A paid subscription is required for full access. ... During the third quarter of 2023, the retention rate for Android apps after 30 days from install was at roughly 2.61percent. Retention for Android apps was set at 21 after one day from download, ...

For instance, if you have 5000 app installs at the beginning of the month and 1250 of those users are retained at the end of the month, your Retention Rate would be 25%: ... There is no doubt that keeping users interested in your app is very important, especially in the current world where almost everything is done via an app.

It's worth noting that app retention ... research, the average retention rate on Android stands at 22.6% on Day 1 and gradually declines to a mere 2.6% by Day 30....