Google
developers.google.com › tag platform › introduction to tagging and the google tag
Introduction to tagging and the Google tag | Tag Platform | Google for Developers
The Google tag is a single piece of code that you can find in Google Ads, Google Analytics, and other similar Google products.
Google Support
support.google.com › tagmanager › answer › 11994839
About the Google tag - Tag Manager Help
The Google tag (gtag.js) is a single tag you can add to your website that allows you to use a variety of Google products and services.
Why do I need google tag manager? What is the difference between GTM and GA?
The two are not competing products, they are complementary. Analytics is where all of your data lives. Google Tag Manager allows you to, quite literally, manage the tags that allow you to collect various bits of information from your site, and port that data into Analytics. Analytics on its own is pretty flat. There are all kinds of charts you can pull up to show all kinds of data that's collected by default, but that default info isn't always the most useful depending on what you're hoping to measure exactly. With GTM you can create all kinds of custom events and conversions which you can track in Analytics so that your data tracking is built for your own unique needs. In my position now, I not only have GA and GTM data to work with, but also HubSpot and Salesforce. All of these have different functions and purposes within our ecosystem, and combined, we can get a full and complete picture of how we're acquiring new business, how much it costs us to acquire new business, and use that data to inform marketing decisions (how and where we want to spend our money to get the best ROI possible). More on reddit.com
ELI5 What is Google Tag Manager ? Does it track everything I do on my phone and can I disable it ?
It is something web developers use to manage all the trackers and libraries that they use. When you look at certain things or do certain things on a page (move mouse, scroll, some typing and clicks) the developer wants to record that as an event so that they can analyze what users do. Google Analytics, Omniture, Amplitude and a bunch of other systems collect and store these events for different kinds of analysis. Rather than do everything several times (once for each type of analysis they want), they can just use the tag manager and have it sort everything out so it all works neatly. As a user it makes little difference, you are still being watched and tracked as much as ever, just the web page code is cleaner! (I think this is correct but please correct me if I got it wrong - it had been almost a decade since I touched this stuff). More on reddit.com
What the hell did they do to Google Tags?
If this post doesn't follow the rules report it to the mods . Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
Google Tag Gateway?
Yep, this video from Analytics Mania explains what it is, how it works, and how to set it up. It's a great option for advertisers that don't want to jump through the hoops and pay for server-side tagging, noting this still has some benefits over Google Tag Gateway. I've already set this up for my agency site (took a minute since we already use Cloudflare) and are starting to work with clients to get it implemented. https://www.youtube.com/watch?v=YEUA6d2wieE By the way, most sites should already be using a CDN to improve security, speed, and reliability. More on reddit.com
Videos
Google Tag Manager Explained in 100 seconds
06:37
What is Google Tag Manager? - YouTube
04:22
The benefits and implementation of the Google tag - YouTube
12:52
Google Tag Manager Tutorial for Beginners 2025 (GTM Tutorial + ...
01:09:03
Google Tag Manager tutorial for beginners (2025) || GTM Course ...
Reddit
reddit.com › r/googletagmanager › anyone explain google tag manager to me please in simple
r/GoogleTagManager on Reddit: Anyone Explain Google Tag Manager to me Please in Simple
January 19, 2025 -
I'm New to Google Tag Manager
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Imagine your website is a physical store. Google Tag Manager (GTM) is like an advanced "camera system" that observes visitors when they enter your store and notifies your "partners" (such as Google Analytics, Google Ads, or Meta) about what those visitors do. For example, GTM can simply notify when a visitor arrives or provide more detailed insights, like tracking the areas they visit, the products they view, the items in their cart, or whether they complete a purchase or submit a form. However, it’s important to note that GTM itself does not analyze the data. Instead, it enables the tools you connect to it—like Google Analytics or Facebook Ads Manager—to perform the analysis and give you insights. Think of GTM as the messenger, not the decision-maker. The great part? Instead of installing a separate system for each of your partners, you install one GTM system and configure it to notify all your tools as needed. How GTM Works: Tags: Tags are the connections between GTM and your partners. Each tag sends specific information (like clicks, purchases, or video plays) to tools like Google Analytics or Meta Ads. Triggers: Triggers are the actions you want to monitor, such as a visitor clicking a button, submitting a form, or scrolling down a page. Variables: Variables are like reusable templates or placeholders for information. For example, you can store your Google Analytics ID in a variable and reference it across multiple tags. If the ID changes, you only need to update the variable once, and all related tags will update automatically. To set it up, you install a JavaScript tag on your website. Then, by configuring triggers, tags, and variables, you can track visitor behavior and share that data with the tools you use to analyze it.
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GTM is an external tool installed in a website or app that allows you to insert user behavior tracking elements without having to modify the website itself or use a developer to code. It is especially beneficial to non-technical marketing people who can use the pre-defined tags and triggers to monitor, report, and analyze specific events that occur, such as a form submission, add to cart, or a puchase. These events can then be attributed to the traffic source for the website owners to understand how customers find their site and what is generating the leads or purchases.
Google Support
support.google.com › tagmanager › answer › 6102821
Introduction to Tag Manager - Tag Manager Help
Google Tag Manager is a tag management system that allows you to set up and manage tags on your site without changing your website's code. To use Tag Manager, you add 2 snippets of code to each page of your website.
MeasureSchool
measureschool.com › home › google tag manager tags explained (with examples)
Google Tag Manager Tags Explained (with Examples) 2025
January 7, 2025 - If you’ve ever checked a product you wanted to buy, then forgot, but later saw an ad elsewhere at a different time showing you that product, this is an example of remarketing. ... Both come with tags that can be placed on your website across all your pages or specific pages by using Google Tag Manager.
Analytics Mania
analyticsmania.com › post › google-tag-manager-vs-google-analytics
Google Tag Manager vs Google Analytics explained (2025)
October 16, 2025 - And nowadays, I still notice this confusion among many beginners. In this blog post, I’ll compare Google Tag Manager vs Google Analytics and show you the main differences. In a nutshell, Google Analytics is an analytics tool that helps you track and analyze how users interact with your website.
Google Tag Assistant
tagassistant.google.com
Google Tag Assistant
Deploy tags in Google Tag Manager easily and safely with the Community Template Gallery.
Google
developers.google.com › tag platform › gtag.js
Set up the Google tag with gtag.js | Tag Platform | Google for Developers
The Google tag is a versatile tag that streamlines the use of various Google products like Google Ads and Analytics, replacing the need for multiple individual tags.