SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.

1 week ago - In markets outside the United States, Google's share is often larger, and data showed Google was the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. As of March 2024, Google still had a significant market share of 89.85% in Germany. As of March 2024, Google's market share in the UK was 93.61%. Successful search engine optimization (SEO) for international markets requires more than just translating web pages. It may also involve registering a domain name with a country-code top-level domain (ccTLD) or a relevant top-level domain (TLD) for the target market, choosing web hosting with a local IP address or server, and using a Content Delivery Network (CDN) to improve website speed and performance globally.

April 28, 2025 - You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.

September 23, 2024 - As technology evolves, so does our behavior in how we use and apply it. This has implications for how search engines evolve their product capabilities and appearances, which in turn means adaptive changes for what constitutes SEO. ... We have mentioned that technical SEO is one of the main types (or focuses) within SEO. In the past decade, significant changes have occurred in technology, shifting the focus of SEO work to include tasks and tactics that didn’t even exist a decade ago.

May 17, 2025 - SEO tools analyse a website’s potential for earning a high placement on search engine result pages. They look into various nooks and crannies of a website, from broken links to how effective your targeted keywords are. In essence, it is a piece of software someone programs to run a few tests and identify key aspects in a website’s performance.

September 10, 2025 - It scans your website for technical SEO issues, provides suggestions for improvement, and gives you a clear breakdown of your website's SEO performance. HubSpot SEO Marketing Software: HubSpot offers an all-in-one SEO solution that handles keyword ...

March 21, 2022 - Content is the main ingredient of any website, and it should be the central focus of SEO strategy and improvements. Backlinks: Backlinks are sometimes referred to as inbound and incoming links, and they are part of any off-page SEO strategy. Backlinks are created when one website links back to another — in the case of improving SEO, you want to have as many backlinks as you can. Backlinks show Google that you are an authority on a particular topic and essentially work as a “vote of confidence” from one website to another.

January 10, 2025 - SEO software is a set of tools that help with keyword research, rank tracking, content creation, competitor analysis, technical analysis, and performance measurement to improve website visibility and rankings in search results.

Searchbots take your indexed site information and present it on a search engine results page (SERP). SEO is therefore can simply be described as checking your website and making sure that it meets the information needs programmed into search bots, which determines whether or not you show up for an international online sales opportunity.

July 7, 2021 - There are many different tools that digital marketing professionals use to boost a website’s search engine optimization (SEO). These tools help increase site visibility and functionality.

June 20, 2025 - If you’re new to the world of ... in its SEO journey or not. In this article, we’ll unpack the topic of SEO tools and see exactly what their purpose is and which ones are the most effective. SEO tools are pieces of software designed to analyse a website’s potential to rank in organic search results. These tools will identify key issues in a site that might need extra work to make them ...

July 1, 2023 - Keyword are the foundation of SEO as well as Adwords Management. And finding the right ones has been a challenge since the beginning of these practices. Google’s keyword planner is a very useful tool to get an idea of which terms are generating search volumes on Google. You can also get synonyms or variations of niche keywords and phrases. But keyword planner itself is not enough.

October 4, 2024 - Learn how essential SEO software and tools are for increasing website visibility and traffic. This comprehensive guide covers key types of tools, tangible benefits for your business, best practices for using them effectively, and more.

With organic search constantly ... plans worked, so you can scale further. The basic reports should provide key metrics and KPIs for every keyword you track. Sophisticated SEO platforms will go deeper and provide customizable reports pulling from multiple data sets. There should also be dashboards that make it easy to report wins and losses to colleagues and executives. The best marketers are storytellers and SEO marketing is no ...

April 28, 2025 - Google uses a complex formula (called an algorithm) to order results based on a number of criteria (ranking factors—which we’ll get into next) including the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more. How people interact with results then further indicates to Google the needs that each page is (or isn’t) satisfying, which also gets factored into the algorithm. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, ...

August 27, 2025 - Learn why Optimizely received its placement and how it stacks up to other DXP vendors. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google, Bing and Yahoo.